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Price comparison vs in-depth reviews

by seedyuk
6 replies
Hi I'm quite new to AM but am interested in getting started with Amazon and some other online retailers of pysical goods. Just wondering what would be the best site type to gO with.

It looks to me that most people reckon a niche review site works well with Amazon and i can see that by providing great info on the product could sway the customer to go and buy the product.

But what about a 'best price' model with a shortened reviews. Surely if seo is done correctly the visitors would only reach your site once they had definitely reached the decision that they want to buy the product and now want to know where to buy?(your main battle being- when they want to buy and if they want to go offline and buy)

Would love to hear some advice from anyone who has gained success through these methods maybe even some limitations of the methods.

Thanks :-)
#affiliate marketing #amazon #comparison #indepth #price #reviews
  • Profile picture of the author Soren
    I'm not sure I understand your question correctly, but I was amazed of the difference regarding conversion, when I took the time to set up a price comparison chart. (you only need to do this once!)

    To my experience visitors will greatly value that you took the time to find the best price for them. It's pure logic, but a lot of people is either too lazy to do it, because if they knew the difference, price comparisons would be part of any review.

    Just my thoughts, don't know if they're of any use.
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    • Profile picture of the author seedyuk
      Sorry if I am unclear what I really am asking is what is the best method- a content rich review site or a price comparison site. I'm worried that a review site will catch readers too early when they aren't in buying mode yet whereas price comparison shows they are definitely in buying mode. Or would incorporating both into 1 site be best?
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      • Profile picture of the author Soren
        Originally Posted by seedyuk View Post

        Sorry if I am unclear what I really am asking is what is the best method- a content rich review site or a price comparison site. I'm worried that a review site will catch readers too early when they aren't in buying mode yet whereas price comparison shows they are definitely in buying mode. Or would incorporating both into 1 site be best?
        Oh I see, I completely understand your question now

        People searching for reviews are highly targeted visitors already. If you do a good job, if you address all their fears of being scammed, compare the product with alternative and relevant products within the same price range, and if you list and sort the best deals for them, you will get them ready to buy.

        However, most people just go to amazon, rewrite the reviews already there, and what your visitors will probably do, is to bounce right off your site and try to find a more in-depth, preferably hands on review, that tells both sides of the product.

        Don't come out too hard as a sales person, just be up front and answer their questions. Tell them what your opinion about the product is, or if you haven't tried it first hand, your job is to do some serious research and synthesize your knowledge the best way you can. The most honest approach would be to tell them in a kind of "3rd person" way, if you go down that road.

        Personally I would never click on one of those price comparison sites, because often what you hope to find, when you see them in the search results, is additional information, so you can make a well informed decision as to whether or not you should buy the product or not.

        So a mixture really is optimal. Price comparisons as a way to over-deliver for your readers. A way for you to say "thanks, appreciate it" to those who took the time to read all the way to the bottom of your review.. and a way for you to seal the deal, of course
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  • Profile picture of the author krisdoce
    I think doing both would be a great place;
    you should provide information as well as thoughts of consumers.
    Providing good information and unique prospective is what will drive users to your site.

    content content content - you can't just have a bunch of prices and a bunch of reviews and call it good - you must provide much information to help people make up their minds about buying or not buying because there is money in both. if you convince someone not to buy something because it was a bad decision they will come back to see what you have to say time and time again because you are providing all the sides of the cube.
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  • Profile picture of the author AlexDoerian
    You should put yourself on customers' shoes.

    If you want to buy a product, what kind of things are you searching for?
    If you know the answer, then that is what you have to do.

    This might be too general, but worth it.
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    • Profile picture of the author Tom Ryan
      What I prefer to do is a combination of the two. I do in depth reviews on the products, but I also do comparisons. Sometimes people are searching on comparisons of two different models, so I'll do a post comparing them. I also like to do comparison tables in which I will compare the top models. Works for me.
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