Why?

15 years ago

My guess would be because the author is building another mailing list that they want you, and other current subscribers to be a part of for either testing purposes or drilling down more specific niche mailing lists.

That's just my opinion though

Tracy

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garyv 15 years ago

It could be that they are promoting CPA products. Which means they are being paid by a third party to get you to opt in to a seperate list.
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Sleaklight

15 years ago

It could be for a later upsell as well.

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Scott Ames

15 years ago

I've wondered this in the past. It is a way to narrow the part of your list that show interest in specific things. Usually they go on a different list and can get various offers or more detailed information about that one thing.

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kiethdavis 15 years ago

I know what you mean. There are several people alot would consider "guru's" out there whom I receive several of the same e-mails from. I'm not sure why this is. I suppose it's easy to overlook things sometimes if you are either in a hurry or just plain running alot of lists.
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Jo Richardson

15 years ago

Maybe the offer you are presented with is an affiliate product. If this is the case you are sent to the site of the affiliate product which usually has its own opt-in system.

Take care.

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CurtisN

15 years ago

When marketers do this, it's to stuff you down a sales funnel. First, you opt-in to another one of their lists. Then, their pre-written autoresponder series will give you tips, share a free report or something and gradually work it's way up to paid products and higher ticket items.

It's not that they don't already know your "address" so to speak, it's that it's a good way to squeeze more money out of people.

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James Foster

15 years ago

Everyone is part right on this, it is so they can sell you more. The reason they have you opt in to another list is so they can give you specific information. You might be on their general list and they want to find out if you are also interested in a sub-niche. If you are, then you will opt in to this other list.

-So say you are on a guru's general list.
-Now the guru sends an email out about free site flipping report he is putting out.
-If you want it, you will opt in to his site flipping sub-niche list.
-From here he will send you emails regarding site flipping.

Now it's very possible that he will also send out a email later about his new twitter report to see if there is interest in a web 2.0 product. If that's not something you are interested in , of course you won't opt in, and you won't here about other web 2.0 related offers.

I like to think of it as taking a list from short tail (weight loss as an example) to long tail (breaking it into a list for Jenny Craig, another for diet pills, and another for work out dvds).

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JayXtreme

15 years ago

List segmentation is one of THE most powerful ways to identify the interests of your subscribers..

1000 subscribers.. all with an interest in gardening..

I would do MUCH better selling to those "gardening" folk if I split them into groups of lists that catered to their specific interest in gardening.

I could identify core groups of people who are interested enough to take that extra step to opt-in again, thus showing their fanatical(?) interest and giving me the green light to tailor my promotions or next product creation to them..

I'd rather sell 10 different, specialised gardening products to 100 people who were HIGHLY interested, than I would trying to sell 1 single product to thousands of people that sort of wanted my free report on gardening, but they only really have a strong interest in a single, specific area...which may or may not be covered in my single product.

Jus Sayin'

Peace

Jay

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rodcook

15 years ago

Also getting multiple emails from guru's you did not subscribe to may mean that some of the "so called" guru's may have list swapped or some smaller guy traded part of his list to a bigger guy to have his product promoted by guru with big list. Many different deals none illegal.

Rod

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JayXtreme

15 years ago

Originally Posted by rodcook

Also getting multiple emails from guru's you did not subscribe to may mean that some of the "so called" guru's may have list swapped or some smaller guy traded part of his list to a bigger guy to have his product promoted by guru with big list. Many different deals none illegal.

Rod

:rolleyes:

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rodcook

15 years ago

Also rather than use a "Dump Email" account like hot mail and leave it dead.... is to use "mail washer" to sort thru lists. You can set up your own filters and take out junk. I think the website for a Free download is mailwasher.net
If you have been around the web for a few years it is also handy for anchor email addresses and just clean them and sort weekly.

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Kyle Tully

15 years ago

Originally Posted by artwebster

I am on several lists so I receive several, regular emails from the people whose lists I am on.

This is not a problem

BUT

When they send me something I want to sign up to, why do they ask me for my name and email address and ask me to opt in?

I'm already opted in - which is why I got the offer in the first place!

Fortunately this idiocy does not often result in multiple emails from the same person (if it does, I opt out) but it's a bit like the post man knocking on your door and asking where you live.

As Jay said, list segmentation is the goal -- but the REASON is technological.

To put someone on your autoresonder list they have to actually subscribe to your list -- unfortunately (as far as I know) companies like Aweber and Getresponse don't allow you to subscribe someone to your list just because they click on a link, even if they are already subscribed to one of your lists.

So while the ideal would be to have people simply click on a link and subscribe them to your new segmented list, this isn't a possibility with most email services.

Now, the goal itself -- segmentation -- is extremely worthy and you should definitely be doing it. It allows you to send targeted emails to people who actually want to receive them, keeping unsubscribes lower and response rates higher.

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Kyle Tully 15 years ago

The best you could do is include a variable for name & email address in the URL you send the person to, which could then automatically fill in the form on the opt-in page.

The user would still have to click the submit button, bu at least half the work is done.
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rondo

15 years ago

Kyle GR does allow you to do this. See their "move on sale" automation feature (a sale isn't required).

Andrew

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Kyle Tully 15 years ago

Originally Posted by rondo

Kyle GR does allow you to do this. See their "move on sale" automation feature (a sale isn't required).

Andrew

Thanks Andrew, been a while since I logged into my GR account but it looks like that would do the trick.

Aweber's automation rules work differently so I don't think you could do the same using theirs. (Again, happy to be corrected.)
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artwebster

15 years ago

Thanks for a wealth of information. I hadn't thought about needing to split a list to identify specific interests but, when it is pointed out to you, it is so obvious!

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