Buying Built Sites

The big thing you should ask yourself is how are you going to get traffic.

You can look at the website for sale and see that it looks good, meets AdSense/Google ToS and is SEO optimized. You can do a quick check for backlinks but the tools are not always reliable.

Ask the buyer how he gets traffic. If he gets traffic from Organic Searches then ask what keywords he is ranked for and then check to see how the site ranks for those keywords.

He may have used PPC, social markjeting or simply paid for clicks to get traffic up for the flippa sale. Make sure the website traffic is legit.

Once you own the site, how will you continue to get traffic? Will you keep working on baclinks and SEO to keep it high in Google SERPS?

Do you have other traffic sources already available like other websites, blogs or facebook?

Will you use PPC, media buys or other active traffic method?

A lot of sites sell for big $$$ on flippa then you check them a few months later and they are dead or parked. Mainly because the buyer had no plan on how they would maintain the site. Once traffic starts dying and the sites make less and less money, they get abandoned or not renewed.

For proof of earning, some sellers will offer "live proof" via Skype for higher priced sites and serious buyers.

Mahlon

I'm sorta looking for something that is somewhat established so I can build upon it. Preferably in a niche that I'm interested in like Health or Music/Entertainment.