Do You Hate Being Marketed To?

12 years ago

I find myself critiquing their sales pitch haha. Now that I have been in the game for a while I always find myself judging other marketing/sales pitches weather it be in a commercial, billboard, or sales call.

What can I say? I always have money on my mind!

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tpw

12 years ago

Why should I care? I might be able to learn how to be a better marketer, simply by paying attention to what others do.

I only take issue when someone sends messages to an email address that has been specifically set aside for support or some other purpose.

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Cyberkntsean 12 years ago

Originally Posted by tpw

Why should I care? I might be able to learn how to be a better marketer, simply by paying attention to what others do.

I agree ! I have a treasure store in my inbox

As for the aggressive email marketers... I hit the link at the bottom... done.
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Ryan David

12 years ago

Originally Posted by tpw

Why should I care? I might be able to learn how to be a better marketer, simply by paying attention to what others do.

I only take issue when someone sends messages to an email address that has been specifically set aside for support or some other purpose.

It might. Or it could make you a worse marketer. The marketer might be successful despite his email marketing campaigns. It could give you some ideas to test possibly, but just because a successful marketer does something, doesn't mean it's what made them successful.

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JohnMcCabe

12 years ago

Two things...

1) I hate being badly marketed to. There's a big difference between 'marketers objecting to marketing' and me objecting to incompetence and deliberate stupidity. If I'm on your 'fishing reports' list, I really don't give a rat's nads about "the special deal you finagled from your good buddy Joe on his new 'How to Cure Genital Warts' ebook." Not the first time, nor the eighth time you send the 'oops, here's the right link' email, all with the correct link.

2) I don't like being over-marketed to. This one, however, is mostly self-inflicted. No one forced me to subscribe to too many lists, nor are they forcing me to stay on them. Hence my occasional purges. If I haven't gotten around to opening your last 'X' emails, I just unsubscribe. Problem solved, at least until the next purge...

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caseycase

12 years ago

Originally Posted by JohnMcCabe

Two things...

1) I hate being badly marketed to. There's a big difference between 'marketers objecting to marketing' and me objecting to incompetence and deliberate stupidity. If I'm on your 'fishing reports' list, I really don't give a rat's nads about "the special deal you finagled from your good buddy Joe on his new 'How to Cure Genital Warts' ebook." Not the first time, nor the eighth time you send the 'oops, here's the right link' email, all with the correct link.

2) I don't like being over-marketed to. This one, however, is mostly self-inflicted. No one forced me to subscribe to too many lists, nor are they forcing me to stay on them. Hence my occasional purges. If I haven't gotten around to opening your last 'X' emails, I just unsubscribe. Problem solved, at least until the next purge...

I agree with this all around. Also, my wife is a marketer in a different market, and I get some good insight from her by listening to her pitches and strategies. This helps me to get a good perspective on how I make people feel with my own marketing.

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Joseph Robinson

Banned 12 years ago

It really depends on who is doing the marketing and how they are doing it. Being marketed to can actually be a great opportunity to learn how to better market yourself. You see first hand what works and what doesn't work (at least for you). You still have to split test because your opinions may not be in line with what others consider "okay".

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x3xsolxdierx3x

12 years ago

Originally Posted by Joe Robinson

It really depends on who is doing the marketing and how they are doing it. Being marketed to can actually be a great opportunity to learn how to better market yourself. You see first hand what works and what doesn't work (at least for you). You still have to split test because your opinions may not be in line with what others consider "okay".

For all the people who say it's imperative to "unsubscribe" from every "gurus" list, while they were saying that, I subscribed to no less than 20 "gurus" and other marketer's mailing lists.

I welcomed the emails. Not only that, but I made seperate folders, in my Yahoo mail account, for each one's daily correspondence.

I learned from them, and used their messages for research. I took note of timing and content of messages.

I still have these folders.

On occasion, I will buy from someone who I feel has gone over and beyond with instilling value. Besides that, the research value of their messages was invaluable.

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UptonGoodwin

12 years ago

I don't really like being marketted too but it's not like we have a choice in the matter. Somebody will always be trying to get you to buy something, you can't avoid it unless you live in complete isolation from the world.

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laurencewins

12 years ago

I don't like being "badly" marketed to, as has already been suggested.
Emails such as "hello friend" or "I know what you're thinking."
I also HATE spam with a passion and wish I could find a way to get rid of the truly spammy emails. I don't mean the marketing ones. I mean the ones that find a way to send you the same emails day after day, regardless of your filters.

I also HATE badly spelt emails as I am a writer/proofreader and I find that makes me lose interest straightaway because if they don't care enough to spell check their work, what else don't they care about?

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Ryan David 12 years ago

Originally Posted by laurencewins

I don't like being "badly" marketed to, as has already been suggested.
Emails such as "hello friend" or "I know what you're thinking."

I think that's why I dislike the whole idea of the "swipe file". Because you can tell when it's a cut/paste guru email because it comes across as being incredibly cheesy and out of place.

Personally, I don't like looking at a marketer and saying "Hey, this guy is successful, therefore his emails must be great. So I'll use them as a swipe file".

I'd rather look at someone that's successful and try to figure out the Bigger ideas as to why they are good at what they do.
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- David Sneen 12 years ago
  
  The irony is, we may hate being sold to, but we love to buy!!!
  
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  David Sneen
  It's what you do when no one is watching
  that determines what you will be able to
  do when everyone is watching.
  
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Matt Red

12 years ago

People love to buy things, but hate being sold to....

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Ricochet

12 years ago

As long as they don't try and pitch me a get rich quick product, then i'm cool with them.

We all market, it's our occupation. One in such a profession should naturally be tolerant, at the same time eagle eyed for the fly by night marketers after a quick sale at the prospects expense.

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thebitbotdotcom

12 years ago

I don't mind being marketed to at all...It is always a great opportunity to learn something cool.

Unfortunately, I have never been impressed by anything I have seen.

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CDarklock 12 years ago

Originally Posted by thebitbotdotcom

I have never been impressed by anything I have seen.

Hey, seen the new Jack in the Box placemats they stick in the trays at the restaurant?

They're squeeze pages.

In print.

That's kind of awesome.
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Bill Farnham

12 years ago

Originally Posted by thebitbotdotcom

I don't mind being marketed to at all...It is always a great opportunity to learn something cool.

Unfortunately, I have never been impressed by anything I have seen.

Well, you should have been at my house the other day...

Seriously.

Two of those "Frozen Meats and Stuff" guys came around in their truck pushing their products. (A newbie and the closer.) You know... 10 pounds of meat for the incredible price of only $269, except for you, because they want to earn your business...

So your price is only $125.

42 cuts of meat laid out to make you think you'll need a bigger freezer.

It looks great until you do the math and realize those 42 cuts of meat, at only $2.98 a serving, works out to $12.50 a pound.

Including the ground beef.

So they won't tell you the weight, just the number of cuts, no matter how many times you ask how much it all weighs.

I made the error of buying one of those packages years ago when the math worked out to around $8 a pound, including the ground beef. Ground beef was $1.89 a pound back then. I felt burnt...half the load was ground beef.

Anyway, what the point of this story is all about is the fantastic feeling I was left with after the salesman left.

That's right, just being 'sold to' by this person was worth every minute I spent saying "NO" to his offer.

There wasn't an objection I could throw at him that he couldn't counter.

He was polite, he knew the product inside and out, he knew how to make the prospect feel like they were the only person on the planet at the time, in essence, a consumate sales person.

It was a great experience.

Seriously.

As a sales person for a lot of my life I can and do really truly appreciate being pitched to by a pro. And I mean 'pro' in all the best senses of the word.

I was impressed.

And I didn't spend a dime...been there done that...

I just wish I was in a position to hire that guy.

Seriously.

~Bill

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Ryan David

12 years ago

Originally Posted by Bill Farnham

Well, you should have been at my house the other day...

Seriously.

Two of those "Frozen Meats and Stuff" guys came around in their truck pushing their products. (A newbie and the closer.) You know... 10 pounds of meat for the incredible price of only $269, except for you, because they want to earn your business...

So your price is only $125.

42 cuts of meat laid out to make you think you'll need a bigger freezer.

It looks great until you do the math and realize those 42 cuts of meat, at only $2.98 a serving, works out to $12.50 a pound.

Including the ground beef.

So they won't tell you the weight, just the number of cuts, no matter how many times you ask how much it all weighs.

I made the error of buying one of those packages years ago when the math worked out to around $8 a pound, including the ground beef. Ground beef was $1.89 a pound back then. I felt burnt...half the load was ground beef.

Anyway, what the point of this story is all about is the fantastic feeling I was left with after the salesman left.

That's right, just being 'sold to' by this person was worth every minute I spent saying "NO" to his offer.

There wasn't an objection I could throw at him that he couldn't counter.

He was polite, he knew the product inside and out, he knew how to make the prospect feel like they were the only person on the planet at the time, in essence, a consumate sales person.

It was a great experience.

Seriously.

As a sales person for a lot of my life I can and do really truly appreciate being pitched to by a pro. And I mean 'pro' in all the best senses of the word.

I was impressed.

And I didn't spend a dime...been there done that...

I just wish I was in a position to hire that guy.

Seriously.

~Bill

Hmm. I can see your point, but this isn't something that necessarily impress if they are unwilling to answer the one question you had...how much is the weight. To me, that's just being deceptive....and if you're deceptive, you might be a good salesperson, but you're not an ethical one.

It reminds me of a dealing I had with an Edward Jones rep a few years back. My wife was a teacher and was referred to their office to setup the 403b. I knew Edward Jones funds had higher fees, so I questioned him on that. He went through his example and showed me how certain funds outperformed the benchmark, how the fee is irrelevant because they return higher, how we'd have access to him, and then he showed us how his money would grow.

To anybody sitting there, it probably would've come across as a piece of masterful selling. But there were 2 major flaws with his presentation:

1) There was an additional fee he didn't mention. The "Advisor Fee" of 5.75%. It didn't get brought up until I mentioned it.

2) He was using the benefit of hindsight to show me funds that outperformed the benchmark. If I knew the returns of all the funds, I could give you a suggestion which ones would beat a benchmark, net of fees.

Now....is this masterful selling or just deception?

I don't think it's a skill to be able to frame things to mask the truth in some way.

I guess it's kind of different strokes for different folks.

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Rod Cortez

12 years ago

Market to me baby..... market to me like there's no tomorrow....please.........

RoD

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Bofu2U

12 years ago

I love being marketed to! If they've got a pitch I haven't heard before I take it, modify it a tad and use it myself. It's like free education (or possibly a free comedy if they're bad at it ...)

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