I'm surrounded by freebie seekers - help!

22 replies
So, my new years resolution is to start building lists that actually consist of people who want to buy things. I know they're out there, I just gotta find them.

I've pampered the little lists that I've built, and I'm extremely happy that I could help people out, but I need something in return.

I've come to the conclusion, that just because a group of people have a problem that they are desperately trying to solve, does not mean always that they will spend money to solve it (seriously shocking). They will probably find some way of talking themselves out of it even though they know it could help.

I know that people don't want to be sold. They want help. However, I've come to the conclusion that it would be far more lucrative to build a business and attract a crowd of people who almost EXPECT to buy things or pay for information. That's obvious, but I thought that was what I was doing - I was wrong apparently.

So anyway, am I misleading myself into believing that it would be a better idea to build a list this way?

It's really weird to get personal emails from your list like "you are helping me tremendously" or "I love the new video" or "thank you for taking such a personal interest in me".... but they don't buy anything.

So how do you identify "buyers" or a "buyers market" and then reach them?
#freebie #seekers #surrounded
  • Profile picture of the author Eddie Titan
    Originally Posted by capitalalchemy View Post

    I've pampered the little lists that I've built, and I'm extremely happy that I could help people out, but I need something in return.

    I've come to the conclusion, that just because a group of people have a problem that they are desperately trying to solve, does not mean always that they will spend money to solve it (seriously shocking).
    When you are building an email list for the purposes of making money, it is never the case whether or not your email list are freebie seekers or not. It depends on the way you approach the people interested in signing up to your list.

    For example,

    Around 4 years back, when I was just getting started online, trying to make money, I bumped into a landing page that ended up making more money than it should have off of me.

    This landing page, told me it was going to give me one video that showed me how to make money combining youtube marketing and real estate. It was a complete course. The video did not leave anything out. Then, the landing page went on to give me two more examples in entirely different niches that I can implement to make money. I was reviewing these videos and I remember getting excited. All of a sudden, that excitement transformed into a craving for more information. The first email he sent was an email about a membership website that taught a system that would trump all three methods he had originally shown me for free. I bought it within 3 hours of reading the email.

    I never used any of the methods and yet I was satisfied with just buying it. Why? Because it satisfied my curiosity. The list then went on to sell one more thing which I ended up buying.

    Looking back, I now know that it was not the freebies, but the way this person approached me. It was the copy that he had written and presented to me in video format. The three videos he had given me in the beginning were all pre-sells. At the time I could not see this.

    The way this person's system was setup focused on marketing to people at an emotional level. It played with people's emotions.

    That is the key to a successful email marketing campaign. You have to setup a system that will get your viewers to want to subscribe and then want to find out more. In non-IM niches, it is harder, but if you get it, it is far more lucrative.
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  • Profile picture of the author revenue4u
    Selling to a targeted audience will always work better that selling to a list of freebie seekers. You could try selling a different product to your current list to improve results, or recruit a list of leads more focused to your current product.
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  • Profile picture of the author MikeTucker
    Rather than giving "freebies" in the sense of an ebook or recording or software or whatever, what I give are "lessons."


    This way people who are interested in information sign-up for my list (because I sell information, after all...) and they actually open my emails.


    (If they never open my emails, I just delete them from my lists)

    Try this and you should be able to make some money.
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    • Profile picture of the author Raimundas M
      Originally Posted by MikeTucker View Post

      (If they never open my emails, I just delete them from my lists)

      Try this and you should be able to make some money.
      That's a brilliant advice building active list + end up paying less for autoresponder

      Great advice!
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  • Profile picture of the author Sue Bruce
    I was checking a competitors site and noticed he's getting lots of comments saying the same things. He also has comments that say "I would buy your info but i can't afford it right now"

    This guy has a huge liist and is JVing with guys at the top of his niche so all those thankful people will stay on his list for a while but everyone has to do listclraning at some point.

    I would do the $1 report or mini ebook. Make sure the sales copy kills them. If they can't or won't spend a dollar, they're off the list.
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  • Profile picture of the author JasonParker
    I think normally the problem is that you haven't figured out what they want to buy.

    I've sold things to the crustiest lists pulled from the worst sources and I'll tell you that everybody buys things... You just have to find out what they'll pay for.

    Maybe send them an I Need Your Help email, tell them you need their help by them telling you what they need, and now you have some data.

    Now either go find offers that match it or create offers that match that data.
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  • Profile picture of the author CDarklock
    Originally Posted by capitalalchemy View Post

    So how do you identify "buyers" or a "buyers market" and then reach them?
    Sell them something.

    Stop giving stuff away to get people on your list. Sell them something. Put up a sales page, stick a buy button on it, and add the people who BUY to your list.

    Buyers buy things. Sell them something, and whoever buys is a buyer.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author JasonParker
      Originally Posted by CDarklock View Post

      Sell them something.

      Stop giving stuff away to get people on your list. Sell them something. Put up a sales page, stick a buy button on it, and add the people who BUY to your list.

      Buyers buy things. Sell them something, and whoever buys is a buyer.
      True a buyers list is best.

      But I will say this.

      When marketers say they have a traffic quality or lead quality problem, it's really a conversion problem usually.

      Converting traffic into sales isn't exactly a popular subject compared to Listbuilding or traffic generation. And it shows in everyone's marketing.
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      • Profile picture of the author CDarklock
        Originally Posted by JasonParker View Post

        When marketers say they have a traffic quality or lead quality problem, it's really a conversion problem usually.
        That's kind of like saying that when people say they're out of shape, it's really an athletic performance problem usually.

        Because the way you know you're out of shape is that you have crap athletic performance, just like the way you know you've got low-quality traffic and leads is because you have crap conversion.

        But when the guy who's out of shape goes and takes some supplement or other to improve his athletic performance, it won't get him in shape. He's now stuck taking this supplement to get decent performance, when he COULD have just gotten in shape to begin with - and then used the supplement to have GREAT athletic performance.

        Same with traffic and leads. You can do all sorts of stuff to improve conversion, but converting crap traffic is a lot harder than just getting better traffic in the first place, and it's not really going to solve your problem... just hide it.

        My opinion, of course. Some people disagree.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author JasonParker
          Originally Posted by CDarklock View Post


          Same with traffic and leads. You can do all sorts of stuff to improve conversion, but converting crap traffic is a lot harder than just getting better traffic in the first place, and it's not really going to solve your problem... just hide it.

          My opinion, of course. Some people disagree.
          Not disagreeing with you.

          However you can often make more money overall by focusing on volume.

          Even if conversions are much lower, you can still make much more money because the volume is there.

          In short, leads are good in general.

          You would be selling yourself short if you're not focusing on both volume and the highest quality leads.
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      • Profile picture of the author JasonParker
        Originally Posted by Ken_Caudill View Post

        There are 3 steps to closing a sale:

        1. Qualify
        2. Qualify
        3. Qualify
        I'm not going to argue with you. Heck that makes it easier and easier to sell someone. No question.

        There's still tons to be made focusing on pure volume of leads. In fact you can make more by focusing on volume if you have your metrics down.

        Let's say OPs list is in the internet marketing niche. I could mail OPs list with an offer to install their Wordpress blogs or build them a review site and I guarantee I would make money. Sell them what they want, give them an offer they can't refuse, and they'll buy.
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        • Profile picture of the author marlon
          Once upon a time...
          In the land of long ago...
          A young lad struggled to give away...
          One of the first viral ebooks...
          On this very forum...and others

          The ebook had a back end...
          So money it would make...
          Or not.

          Upon seeing a lack of back end sales...
          The young lad got pissed.
          And sold the darned thing.

          That was a million or two ago at
          67 bucks each.

          It don't rhyme.

          But the story is true.

          I like freebie offers and all that.
          But at the end of the day, you
          better be sellin' somethin'.

          If you can't figure out what they'll buy,
          or how to get 'em to buy, let someone
          else do it.

          And find yourself some people you know
          how to sell to.

          Marlon

          PS: I think there is wisdom in all the answers
          above. They all have their own truth of sorts.

          For me, the answer was getting pissed and selling
          what I couldn't give away.

          Once upon a time.
          Many years ago.
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          • Profile picture of the author JasonParker
            Lol. Good story! Nice lesson

            Originally Posted by marlon View Post

            Once upon a time...
            In the land of long ago...
            A young lad struggled to give away...
            One of the first viral ebooks...
            On this very forum...and others

            The ebook had a back end...
            So money it would make...
            Or not.

            Upon seeing a lack of back end sales...
            The young lad got pissed.
            And sold the darned thing.

            That was a million or two ago at
            67 bucks each.

            It don't rhyme.

            But the story is true.

            I like freebie offers and all that.
            But at the end of the day, you
            better be sellin' somethin'.

            If you can't figure out what they'll buy,
            or how to get 'em to buy, let someone
            else do it.

            And find yourself some people you know
            how to sell to.

            Marlon

            PS: I think there is wisdom in all the answers
            above. They all have their own truth of sorts.

            For me, the answer was getting pissed and selling
            what I couldn't give away.

            Once upon a time.
            Many years ago.
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          • Profile picture of the author MikeTucker
            [DELETED]
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            • Profile picture of the author capitalalchemy
              This is all good advice, but I really believe that the IM niche is different than any other niche. People who are studying how to make money online are conditioned to being sold something on a much higher level than other markets.

              There are tons of things that people need help with and loads of avenues in this niche, but I've never been in the IM niche before, and other markets are much tougher I truly believe.

              I was in one market that was extremely defensive, though there was money to be made there. So does anyone have any experience with list management in other markets other than financial and IM?
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  • Profile picture of the author dadamson
    The problem nearly everyone faces at one point hen building a list is they concentrate on numbers more than quality.

    This is the mistake that can lead you to accumulate large numbers of freebie seekers or un-targeted subscribers which will only rack up your auto-responder bills.

    The best way to accumulate proven buying subscribers is to sell FIRST and then collect subscribers from people who have already bought your product (no matter how small it is).

    This allows you to market to people who are willing to purchase products online AND who already have a TRUST in you and your recommendations.

    This trust is the single best thing you can rely on in order to steadily build a profitable list.

    Dave
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  • Profile picture of the author SiteSmarty
    You need segmented lists and products that relate to prospects. Free is good if that's your thing and you're giving away your best stuff, but upsell in the 1st autoresponder. Once they buy, put them on your buyers list for that product and leave the freetards on the free list for that product.

    You'll notice lots of folks putting everyone on one list. It don't work that way. You gotta have a list management system and move prospects around, pre-frame them and upsell. If some one signs up to your list you can sell them if the timing is right.
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  • Profile picture of the author JasonParker
    Ok, enough non-arguing arguing with you guys lol

    I'm just putting in my 2 cents that come from experience... Just trying to help. Take it or leave it. Most people leave it. Oh well.

    Happy new year.

    Off to play Skyrim.
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  • Profile picture of the author Tyler Pratt
    I like to separate out my buyers into a separate list. Then market to that list with different products.

    Have your free list and the buyer list.
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  • Profile picture of the author celente
    do a test, your freebie seekers will make you money.

    But if you have a list of buyers that is like having gold hidden in your backyard, to hold in your hands, it take 1 minute to dig up. So you need to keep trying to get buyers.

    Even sell something and give your affiliates 100% commision, and then once they buy they go on your list, and download. Then you can market to them over and over.
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  • Profile picture of the author mattflynn
    I know someone who's been very successful with selling to his list. he says you have to train the list to expect commercial messages. If you send lots of content, they come to expect more and more content. Then you send a sales message and it's out of the norm and can cause lots of unsubscribes. He says better to sell them from Day One.
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  • Profile picture of the author Osman_M
    You know slowly but surely I am coming to realize the samething. Its nice to have a big list but its not effective if they don't respond to you. So I rather take a small list which you have an established connection with any day.
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