3 Simple Tips to Increase Amazon Conversion

14 replies
I've had a little bit of success lately on some of my Amazon sites and I figured I'd share a few things I do that I believe has contributed to higher click through/conversions.

For Amazon sites, the name of the game is "Get them to Amazon". Google isn't exactly a huge fan of spammy affiliate sites, so tossing in an affiliate link in every other sentence just isn't going to cut it.

So what can you do?

Make Your Links Stand Out

When people visit your site you need to make sure you let them know "I want you to click this link". Obviously you can't tell them that, so the next best way is to ensure your link stands out.

I'm in a sports niche and lately I've had a lot of luck using a red link text, as opposed to the more conventional light blue.

I've also seen a lot of clicks on text that is set apart from the context. Usually something like "Click here for some great deals" or "Read more reviews here" works pretty well.

Vary your Anchor Text

Don't always link out with the exact same text. It may take some testing, but utilize your Tracking IDs to determine what text and what location of text gets the most clicks, then capitalize on that.

Balance your Site with Quality Articles that Link Back to Reviews

People don't always want to be sold something. A lot of times they're just browsing or looking for information, so one of the best things you can do is give it to them.

Stop bogging your site down with nothing but conventional product reviews. Actually add some content that is useful and link out to other product reviews on your site (not Amazon). Not only does this increase your internal link structure, but it also gives you a little more credibility than the guy with 10 affiliate links in every post.

Feel free to add your own tips!
#amazon #conversion #increase #simple #tips
  • Profile picture of the author Roell
    Good karma for you for giving back, bro. What kind of method do you use to determine what niche to target and build your Amazon sites around?
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    • Profile picture of the author Chasing Pace
      Originally Posted by Roell View Post

      Good karma for you for giving back, bro. What kind of method do you use to determine what niche to target and build your Amazon sites around?
      I like to attack niches from the side. For instance, I would never target "weight loss", instead I'd go after smaller products that people use for weight loss.

      I get a lot of ideas from magazines. For instance, you can pick up a GQ or Men's Health to see what's trending and then find a product that will support that trend, but isn't really the main trend (if that makes sense).

      Obviously after I find a bunch of keywords I'll then analyze the competition. Search volume is not an indicator of competition, but I've had more luck with lower search volume keywords by picking up tons of long tail. I use Long Tail Pro for all my analysis
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  • Profile picture of the author SoEasyMoney
    Great tips. Thanks so much for taking the time to share!
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  • Profile picture of the author Randall Magwood
    Nice tips. Are you only using Amazon's affiliate program or do you mix it with Clickbank products?
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    • Profile picture of the author Chasing Pace
      Originally Posted by Randall Magwood View Post

      Nice tips. Are you only using Amazon's affiliate program or do you mix it with Clickbank products?
      Haven't had much success finding any decent Clickbank products. I looked through CJ too, but I was getting higher commissions from Amazon. Gonna try to get into Clickbank a little more in the very near future.
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  • Profile picture of the author rahmat
    Those are great tips. Thank you for sharing them.
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  • Profile picture of the author adj
    Banned
    [DELETED]
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    • Profile picture of the author dsouravs
      Thanks for the gr8 tip. Now its implementation time
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      I can convert your Non-Responsive website to Responsive website ... How sweet is that? :)

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    • Profile picture of the author Chasing Pace
      Originally Posted by adj View Post

      Great tips. Thanks for sharing. Do you know anyone that is making a a living off Amazon alone?
      I would check out makemoneyontheinternet.com and noobstarter.com, I know they both do very well with Amazon.
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  • Profile picture of the author onSubie
    Originally Posted by Chasing Pace View Post

    When people visit your site you need to make sure you let them know "I want you to click this link". Obviously you can't tell them that, so the next best way is to ensure your link stands out.
    Hi

    With Amazon you can do this. AdSense forbids it.

    It is fine to say things like: "Click Here to see the price at Amazon", or "Click Here to read more reviews" on an Amazon site.

    You cannot say "Click Here" and point to an AdSense ad or say anything like "Support this site by clicking my ads".

    Amazon doesn't forbid this, they want the clicks to come through. Google is concerned about poor traffic which would negatively impact their advertisers' campaigns. Google pays you every click- Amazon only pays if the click produces a sale.

    Mahlon
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    • Profile picture of the author Chasing Pace
      Originally Posted by onSubie View Post

      Hi

      With Amazon you can do this. AdSense forbids it.

      It is fine to say things like: "Click Here to see the price at Amazon", or "Click Here to read more reviews" on an Amazon site.

      You cannot say "Click Here" and point to an AdSense ad or say anything like "Support this site by clicking my ads".

      Amazon doesn't forbid this, they want the clicks to come through. Google is concerned about poor traffic which would negatively impact their advertisers' campaigns. Google pays you every click- Amazon only pays if the click produces a sale.

      Mahlon
      This thread has absolutely nothing to do with Adsense.
      Personally I never use banners or any of the widgets that Amazon provide, I don't even upload my own banners.
      I don't user banners, but I have had some luck with creating a nice image in the sidebar that links out to posts like "top 5" or "best of" which are converting quite nicely.

      @ChrisCole,

      Your tips are spot on to how I do things. People don't talk enough about reducing bounce rate. I'm averaging around 3-5 pageviews per visitor and conversions are increasing because of quality content.

      Good stuff.
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  • Profile picture of the author Trevor
    Good share here.

    Originally Posted by Chasing Pace View Post

    Make Your Links Stand Out

    When people visit your site you need to make sure you let them know "I want you to click this link". Obviously you can't tell them that, so the next best way is to ensure your link stands out.

    I'm in a sports niche and lately I've had a lot of luck using a red link text, as opposed to the more conventional light blue.
    Absolutely. As a matter of fact, it's good to try and stand out at all times, no matter what we are currently doing.

    Be it site structure, backlinking, way of monetization, traffic source, it's always great to be original and creative.
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  • Profile picture of the author Haris Tahic
    Thanks for the tips. I'll also add to the tips: Use your own banners, not Amazon ones!
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    Great investment opportunity! Click HERE! <-- Permanent traffic!
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    • Profile picture of the author Chris Cole
      Originally Posted by Haris Tahic View Post

      Thanks for the tips. I'll also add to the tips: Use your own banners, not Amazon ones!
      Personally I never use banners or any of the widgets that Amazon provide, I don't even upload my own banners. It is always up to each individual to test this out for themselves. If you do want to test, then give each element it's own tracking ID and wait. After some time you will see where your clicks are coming from, then you can focus on this. My Amazon conversion rates hover between 6.5% - 10% between sites, I am always looking to improve on this!

      The way I do build my sites is to ensure I always add unique quality content. Typically my product reviews are no less than 800 words, though normally they are a lot longer. I also look to add supporting articles to my site. These are relevant information to my niche, but not selling anything. They may be how to's or buying guides or even 15 things to avoid etc...

      1. In adding these extra articles you are helping people out that may be seeking this helpful information.
      2. You also pick up extra traffic and long tails coming into your site.
      3. Another great reason for doing this is for the SEO element. Think about it, you are adding extra content with nice juicy extra keywords and relevant terms. You are building out and painting a bigger picture for the search engine robots.
      4. You get to internally link within your site from these articles using your anchor text.
      5. You reduce your bounce rate, as people will find your guides and tips to be helpful. They will stick around longer on your site and most likely visit other pages.

      This all helps your website in becoming a mini authority website on your particular niche. So in effect you have to be thinking of the visitors and giving them what they are looking for. Think to yourself, if I was interested in 'zumba fitness' what might I be looking other than zumba products? Then get out there and write about zumba guides, stretching exercises, zumba warm up tips etc... This all adds to the quality and importance of your website and we all know Google is looking to provide the best results for the given search. Provide quality and you WILL be rewarded.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Chris Cole View Post

        Personally I never use banners or any of the widgets that Amazon provide, I don't even upload my own banners. It is always up to each individual to test this out for themselves. If you do want to test, then give each element it's own tracking ID and wait. After some time you will see where your clicks are coming from, then you can focus on this. My Amazon conversion rates hover between 6.5% - 10% between sites, I am always looking to improve on this!
        I never rely on banners or widgets for my clicks, but sometimes you can actually use banner blindness to your advantage. A few conspicuously placed banners, buttons, etc. can actually help sometimes. I believe that people subconsciously say "those are the ads, here's the content I can trust."

        Originally Posted by Chris Cole View Post

        The way I do build my sites is to ensure I always add unique quality content. Typically my product reviews are no less than 800 words, though normally they are a lot longer. I also look to add supporting articles to my site. These are relevant information to my niche, but not selling anything. They may be how to's or buying guides or even 15 things to avoid etc...

        1. In adding these extra articles you are helping people out that may be seeking this helpful information.
        2. You also pick up extra traffic and long tails coming into your site.
        3. Another great reason for doing this is for the SEO element. Think about it, you are adding extra content with nice juicy extra keywords and relevant terms. You are building out and painting a bigger picture for the search engine robots.
        4. You get to internally link within your site from these articles using your anchor text.
        5. You reduce your bounce rate, as people will find your guides and tips to be helpful. They will stick around longer on your site and most likely visit other pages.
        This all helps your website in becoming a mini authority website on your particular niche. So in effect you have to be thinking of the visitors and giving them what they are looking for. Think to yourself, if I was interested in 'zumba fitness' what might I be looking other than zumba products? Then get out there and write about zumba guides, stretching exercises, zumba warm up tips etc... This all adds to the quality and importance of your website and we all know Google is looking to provide the best results for the given search. Provide quality and you WILL be rewarded.
        And Google isn't the only one that will reward you. Provide good content that people actually want to read, and you'll find other people actually linking to your content on their own.

        Some might ask 'who would do such a thing?'

        Mostly people seeking to build the authority of their own sites with "quality outlinks", people covering related but non-competing niches, and so on. Pulling from this example, suppose I had a site devoted to the muscle-building portion of body building and I wanted to throw in something about cardio. I might link to an article on the zumba site above for a fun workout for cardio.
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