3 Simple Tips to Increase Amazon Conversion
For Amazon sites, the name of the game is "Get them to Amazon". Google isn't exactly a huge fan of spammy affiliate sites, so tossing in an affiliate link in every other sentence just isn't going to cut it.
So what can you do?
Make Your Links Stand Out
When people visit your site you need to make sure you let them know "I want you to click this link". Obviously you can't tell them that, so the next best way is to ensure your link stands out.
I'm in a sports niche and lately I've had a lot of luck using a red link text, as opposed to the more conventional light blue.
I've also seen a lot of clicks on text that is set apart from the context. Usually something like "Click here for some great deals" or "Read more reviews here" works pretty well.
Vary your Anchor Text
Don't always link out with the exact same text. It may take some testing, but utilize your Tracking IDs to determine what text and what location of text gets the most clicks, then capitalize on that.
Balance your Site with Quality Articles that Link Back to Reviews
People don't always want to be sold something. A lot of times they're just browsing or looking for information, so one of the best things you can do is give it to them.
Stop bogging your site down with nothing but conventional product reviews. Actually add some content that is useful and link out to other product reviews on your site (not Amazon). Not only does this increase your internal link structure, but it also gives you a little more credibility than the guy with 10 affiliate links in every post.
Feel free to add your own tips!
I can convert your Non-Responsive website to Responsive website ... How sweet is that? :)