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What's the best day of the week to send out an e-zine? The worst?

by TheAngelGuy
4 replies
Hi, there,

Is there a best day of the week to send out an e-zine for opens and reads?

A worst?

I'm guessing Saturday or Sunday would be the worst, but what about the "best"?

Thanks so much, and sorry if this had been covered before,

- Paul
#day #ezine #send #week #worst
  • Profile picture of the author Yadira Barbosa
    I sent on Tuesdays, its a good day for me
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  • Profile picture of the author Shaun OReilly
    Originally Posted by TheAngelGuy View Post

    Is there a best day of the week to send out an e-zine for opens and reads?

    A worst?
    The best day and time to send out an e-zine to your list
    will depend upon YOUR list.

    The only way to determine the best day and time for
    your list is to try sending out your e-zine on a couple
    of different days, and then measure the results closely.

    Once you've determined the best day to increase response,
    then test sending out your e-zine at different times.

    Remember that if you're sending to a worldwide audience,
    then people will be in different timezones. Therefore, the
    best time to send out your e-zine will depend upon the
    geographic location of the majority of your subscribers.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author Alexa Smith
      Banned
      I "send stuff out" to all my lists at either 5-day or 6-day intervals, myself, specifically to avoid always sending it on the same day of the week. (In either case, I make sure the subscribers know in advance that I'm doing so, and expect that.)
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    • Profile picture of the author kimhopkins
      Originally Posted by Shaun OReilly View Post


      The only way to determine the best day and time for
      your list is to try sending out your e-zine on a couple
      of different days, and then measure the results closely.

      Once you've determined the best day to increase response,
      then test sending out your e-zine at different times.


      Shaun

      I find that testing the waters on different days is the best way to go as well
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