How To Increase Conversions With Audio...
Just saw an Esurance commercial and I wasn't paying a lick of attention to the darn thing until I heard this "DOOOOT" noise...
You know the sound. The one your computer makes when you click on something and it won't let you. Then it responds with that eerie, "DOOOT" noise. This grabbing your attention immediately.
Well, the new Esurance commercial has exactly that.
Listen at 0:06 seconds...
I would be willing to be that if you used that audio on a sales page or maybe even an exit pop and spit tested it against the page without it, you would see an increase in conversions.
What do you think?
You know the sound. The one your computer makes when you click on something and it won't let you. Then it responds with that eerie, "DOOOT" noise. This grabbing your attention immediately.
Well, the new Esurance commercial has exactly that.
Listen at 0:06 seconds...
I would be willing to be that if you used that audio on a sales page or maybe even an exit pop and spit tested it against the page without it, you would see an increase in conversions.
What do you think?
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