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Shouldn't I See Some Traffic By Now?

by jbearnolimits
12 replies
So I just put a website up the other day. I had done some keyword research and my main keyword is "supposed" to get 22,200 searches local a month. I got a domain name with just that keyword in it. I am already on page 2 of google and page one of bing. In fact I am ranked #2 on bing.

Now here is the question... with that many searches a month should I not already be seeing some traffic at least from bing? Because so far...zilch.
#traffic
  • Profile picture of the author wfhblueprints
    Was that figure exact match, broad match or phrase match?

    Check the exact match figure and see what sort of traffic it has......since you may have one of google's famous dud keywords!
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    • Profile picture of the author jbearnolimits
      Originally Posted by wfhblueprints View Post

      Was that figure exact match, broad match or phrase match?

      Check the exact match figure and see what sort of traffic it has......since you may have one of google's famous dud keywords!
      It was broad match.
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  • Profile picture of the author mrjosco
    Not really. 2nd page of google isn't going to bring very much with just 22,000 exact searches.

    One statistical study showed that the median click thru for most page 2 links is less than .5%.

    So for 22,000 a month that means, on a good day, you might expect 0-3 clicks. Getting no clicks from second page in this case is not out of the ordinary.

    As for bing - who knows. I am ranked #1 in google and bing for the same keyword. Google brings me over 100 visitors a day from that keyword and bing/yahoo bring me zero.
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  • Profile picture of the author lukedidit
    jbean - I made the same error, bought the domain and built the site, then ahhh sh*t!

    exact is as it says - searches for the exact phrase.

    broad, is searches similiar, so if you keyword is 'laptop bag' then a broad would also include

    'laptop bagS'
    'best laptop bag'
    'cool laptop bag'
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  • Profile picture of the author SamuelUherek
    I'm sorry to hear that you didn't check the exact match, but it happened to many of us at the beginning.

    And if you have a keyword that has 22,000 searchers a month (exact match), it doesn't mean it is the real number. I got a website on the first spot in Google for a keyword with 33,000 searchers a month (exact match) and now I get about 300-400 visitors a day. So 400x30=12,000... Oou man what's that? The numbers are just estimation. You never know what the number of searchers is until you have a website out there.
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  • Profile picture of the author Teravel
    It's not a big deal that you went with a Broad searched term instead of exact. But, what you do now will determine your success or failure.

    So heres what I would do in your situation.

    1) Research 30+ more keywords using all 3 match types. Try to find keywords that have over 1,000 monthly searches, and less than 50,000 competing pages.

    2) Create useful and informative content for as many of those keywords as possible and drip feed them onto your website. Link these posts together, as well as to your main page.

    3) Get these new pages listed and ranked for their own keywords.

    Just because they are inner pages and not your domain keyword, doesn't mean you can't get a decent amount of traffic from them. Once those pages get traffic, you can direct them to your landing/squeeze page to get them into your sales funnel.
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