Google now tells you how to rank?

[Mike Adams]

Google now tells you how to rank? Unreal… Search Engine Optimization simply put is a changing of certain parameters on your site, and on other sites that direct traffic to your site. These strategies have been widely disputed, tested and developed by many internet marketers the world over. Google, being the 800 pound gorilla that it is, has basically dictated what the optimal site structure should be and how other sites should display your sites content. Most all other search engines have mimicked their overall philosophy. Up until now Google has been secretive about the specifications it uses to determine a sites validity. Below is information received from Google on how to properly “SEO” your site.

1. Create unique and accurate title pages. Put your targeted keywords in the title early and often i.e. target keyword: cell phones should be: “Cell Phones From Top Manufacturers” ALWAYS keep you title less than 64 characters to avoid the ellipses* after your title. This looks unprofessional and will decrease CTR**. Always always capitalize the first letter of each word… IT WORKS!
2. Accurate descriptive description. Ask a question, put a phone number, use the ® or ©. These things can be used in your title tag to to make your site stand out. What ever you do not overly stuff with keywords i.e. “We sell cell phone cases, cases, phones, charges etc. Make it a sentence. Because remember it does not mater how good you ranking is, if the content displayed on the SERP*** is no good, then people will not click through.
3. Improve your URLs. Do not smash all the words together in a URL. Use hyphens not underscores, why? If Google uses them and it good enough for their site, and its good enough for yours. i.e. BAD: example.com/cellphonecases.htm GOOD: Create a folder and call it “cell-phone-cases” then put your content page inside that file and call it index.htm or .php whatever. Your sites URL is now “pretty” example.com/cell-phone-cases/. This does not only look better, it ranks better. Don’t be too long again smashing every keyword possible… be simple and descriptive. DO NOT use something generic like “page1″
4. Make your site easy to navigate. Use breadcrumbs see the top of this page under the header image. There are many bread-crumbing scripts that will take your pages title and folders and create this effect (I will post these in later posts). You can also simply code them in yourself as they are just simple links.
5. Use a site map. A site-map is used to show all relative links for a site on one page. An XML site map seen here will be needed to submit to most search engines. The XML version does not have to be pretty, an optional html or php site map will be need if you want to show your viewers.
6. Have a useful 404 or error page. Google 404 Page Widget Give your reader a way to navigate back to your site.
7. Avoid sloppy writing with misspellings and gramatical errors.
8. ANCHOT TEXT… ANCHOR TEXT is the words in a link. This tells the search engines what the next page may be about. It also provides your viewers the benefit of knowing what you want them to view next, or visit. Put your key words in the anchor text Avoid: next, page1, category1 instead choose: blue cell phone, red cellphone cases etc. Keep it short and descriptive, do not have a whole sentence as a hyperlink. Make them easy to spot, do not hide them by making them the same style as your plain text.
9. Use the heading tag properly. This tells the search engine the topics of you site i.e. <h1>Cell Phone Providers</h1>
10. Optimize your images. When placing images on your site, use the alt image tag and make your graphic names descriptive. remember a search engine cannot see the words or shapes of your images… so tell them what it is.
11. Use the robots.txt file. Tell the search engines where and what to index and not index. For example, you dont want them to index your download page, right? Google also provides a useful too for that as well: Google robots.txt Tool Tips: disallow your internal SERPs to be indexed, near duplicate pages and URLs created by a proxy service.
12. Use the rel=nofollow tag. This tag will tell Google that the page you are linking to has no value. The search engines may index the page you are linking to, but will not pass any PageRank® or page reputation. You will want to use this on a page that has no importance i.e. contact us page, SERPs, about us page etc these are pages that probably dont make you money, so why have them rank. Find out more at: Trackback Lies and Link Tutorials
13. Promote the right way through blogs, forums, social media, add you business to the Local Business Directories. You will find more information on the above marketing strategies incoming posts.
14. I cant end on 13… Use site analytics to see where, how and how much traffic particular actions are bringing you. Google Analytics offers this service free.

• *the dots …. following a set of words meaning it continues
• **Click Through Rate
• *** Search Engine Results Page
• Read the entire Google’s Search Engine Optimization Starter GuideGoogle’s Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008

[Mike Hersh]

What's exactly new here?

I knew all of that even before google decided to share

[GeorgR.]

yes its "old"...but i still think its good to have all that in a short concise post

[DavidO]

Some of you may think this stuff is old hat but I've picked up a number of useful tips here and I appreciate finding it all noted concisely in one place. Thanks, Blackbook!

[schumer182]

Thanks for the useful information all on 1 page!

[navi]

Yea it's mostly stuff that is known, but thanks!

[Mike Adams]

I appreciate all your comments.... My site blackbookproject.net is a blog where I put together information like this. I update it ever day or two with atleast one post. We jsut started it and hope to make it an internet marketing resource directory.

[shurets1]

Actually... google also have a great guide to walk you through Adwrods,
if you are interested in ranking in their paid ads netwrok...
yet, people prefer to leave these helpful tips, and buy the useless $197 packages, talking about the exact same basics!

[PatDoyle]

I'm confused... Is this official Google information? If so, why is it on an site called blackbookproject.net and not on a Google site?

[Mike Adams]

Heres the original: www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

[Teenage Genius]

Yeah i stumbled upon this randomly the other day while looking at Googles Blog. Many of the Warriors here already know this information, but its good of Google to make things crystal clear.

I wonder if this will cut down the amount of "how to rank high on Google" products out there... I doubt it.

[LiveLife97]

Thank you! I love it when someone puts valuable information all in one place!

[Trieu]

I had no idea about the url. I've been told that mashing your words together would be better than using hyphens

[granola]

Very nicely done

This is very common sense stuff, but amazingly very few folks take the time to put it all into action.

You'd be amazed at the results you'll get when all of these techniques are used each time you build a site and create a new post.

[Alex Sol]

I knew most of these things - but not all.
Even if I already knew all of this - it's still a great reminder

Thanks for the post!

[Craig McPherson]

Great post blackbook.
Full of great info.
I am not going to say whether I knew all this or not. I wouldn't be that rude.

I really appreciate you taking the time to add useful posts to the forum.
Keep up the great work.

Craig

[Mike Adams]

Originally Posted by Teo

I had no idea about the url. I've been told that mashing your words together would be better than using hyphens

Glad I could shed some light on that.

[PatDoyle]

Thanks for posting the original link - now I know it's legit

[Mike Adams]

I'm glad we can help anyone that read this, and if there is anything we can do to help any warrior just shoot us a PM.

Thanks,

The BlackBookProject Team

[Francis Chan]

Originally Posted by Mike Hersh

What's exactly new here?

I knew all of that even before google decided to share

Not everyone know this. Forums are partly places for members to share information. BlackBookProject is good to share information he (they) found that will benefit others. There will always be newbies here that will gain from such information.