16 {{ upvoteCount | shortNum }}
16 {{ upvoteCount | shortNum }}

How to target sites to syndicate my articles?

by SEO Eddie
11 replies
So i have some articles written and i am interested in finding other websites, blogs etc that will use them.

By doing a search for sites in my niche that will accept guest posts, or that have already syndicated articles on this topic from ezinearticles, i have a fairly long list of potential candidates.

However, i'm finding it difficult to work out which ones i should be contacting. The process of opening a constructive dialogue with the owners of these sites will probably take up a bit of time, so i would really like to focus on the ones that can give me the most benefit due to the volume of their traffic.

But this is where i run into a problem. I have no idea whether some of these sites are getting any worthwhile traffic at all.

Is there a way of finding out what sort of traffic a site is getting?

Are there any guidelines that anyone can suggest to me for determining the sort of sites to make contact with?

Or is it just a case of trying to get the articles syndicated anywhere you can?
#articles #sites #syndicate #target
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Eddie78 View Post

    i'm finding it difficult to work out which ones i should be contacting.
    All of them.

    Writing the initial email with which you contact them is what takes the time. Once you've written it, it takes hardly any extra time at all to send it out many times, surely?

    Originally Posted by Eddie78 View Post

    The process of opening a constructive dialogue with the owners of these sites will probably take up a bit of time
    It will. But article syndication is a relationship-building business, you know? This can't altogether be avoided.

    Originally Posted by Eddie78 View Post

    i would really like to focus on the ones that can give me the most benefit due to the volume of their traffic.
    You have so many potentials that you can afford to reject some without even approaching them? For what fee will your disclose your niche to me, in secrecy?! :confused:

    Originally Posted by Eddie78 View Post

    Is there a way of finding out what sort of traffic a site is getting?
    Only by asking.

    Don't imagine that "Alexa figures" can tell you anything worth knowing: they measure (inaccurately and unreliably) only users of the Alexa Toolbar, who are nearly all "other internet marketers". Nothing about "real traffic" at all.

    Originally Posted by Eddie78 View Post

    Are there any guidelines that anyone can suggest to me for determining the sort of sites to make contact with?
    These may help:-

    General overview of the entire business model of article syndication: Turn Words Into Traffic

    List of ezines looking for content, and details on how to approach them etc.: Directory of Ezines

    Originally Posted by Eddie78 View Post

    Or is it just a case of trying to get the articles syndicated anywhere you can?
    For me, it is. I'm happy to be syndicated anywhere that's relevant, and has any traffic that might be interested. In other words, anywhere where the publisher/webmaster/owner wants my articles. There's no downside to me, after all ...
    {{ DiscussionBoard.errors[5378408].message }}
    • Profile picture of the author SEO Eddie
      Originally Posted by Alexa Smith View Post

      Writing the initial email with which you contact them is what takes the time. Once you've written it, it takes hardly any extra time at all to send it out many times, surely?
      Yes, you're right. I guess it just depends on the degree to which you personalise it, but i can limit that to save time.


      For me, it is. I'm happy to be syndicated anywhere that's relevant, and has any traffic that might be interested. In other words, anywhere where the publisher/webmaster/owner wants my articles. There's no downside to me, after all ...
      Okay, thanks. I think that i'm just finding that there is so much work involved in doing this that i need to find the most efficient ways to use my time. I'm just trying to find ways to streamline the process and cut out the inessentials wherever i can.

      But i can see that this is a fundamental part of the process, so there probably aren't any corners to cut here.
      {{ DiscussionBoard.errors[5378521].message }}
      • Profile picture of the author JohnMcCabe
        While I agree with everything Alexa told you, there are ways to prioritize. Unfortunately, these also take time.

        > I look for sites (especially when looking at blogs) with active conversations going on. Do the posts get comments? Are they relevant, and do commenters reply to each other? Does the blogger reply to comments and engage?

        If yes, move up the list.

        > If they use feedburner or other service that gives the number of RSS subscribers, you can use that number as a rough ranking tool. Depending on how popular the topic is with scrapers and autobloggers, it can be a very rough tool.
        {{ DiscussionBoard.errors[5378670].message }}
        • Profile picture of the author amarketing
          I have a questions regarding this business model in general. Do you write unique articles for each site, or are you trying to market the articles you already have? Also, will you market the same articles to multiple sites, or do you retire each one after a site accepts it?

          Thank you so much for your reply.
          Signature
          10 ORIGINAL PLR ARTICLES!
          HEALTH * FITNESS * DIET
          Each Article is 300+ to 500+ (MOSTLY 500+) WORDS
          **** -----> Only Selling This Pack to 4 PEOPLE <----- ****
          Only $80 PER PACK ...That's $8 an article! PM Me Before They're GONE!
          {{ DiscussionBoard.errors[5379337].message }}
          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by amarketing View Post

            Do you write unique articles for each site
            No.

            Originally Posted by amarketing View Post

            are you trying to market the articles you already have?
            We're trying to get them re-published elsewhere, on as many sites (and in as many ezines) as we can, that are relevant to our niche, to help us to promote our own sites. Not to market the articles themselves: we happily offer those free, effectively in exchange for a live link and the possibility of targeted traffic (and in some cases a backlink).

            Originally Posted by amarketing View Post

            do you retire each one after a site accepts it?
            No - we want each to be syndicated (in relevant places with already-targeted traffic) as widely as possible.

            That's also the purpose of depositing a copy in an article directory (typically in the one called "Ezine Articles"). That's what article directories are for - to announce the availability of articles for further publication and make them readily available for that purpose.

            This post explains the details of how article directories work: http://www.warriorforum.com/main-int...ml#post5068872

            And this one explains the bare bones of the concept and practice of "article syndication": http://www.warriorforum.com/main-int...ml#post5035794
            {{ DiscussionBoard.errors[5379418].message }}
          • Profile picture of the author SEO Eddie
            Amarketing, I'm going to be using articles already indexed on my site, and i will be trying to syndicate each article with as many people who will accept it, who also have relevant sites, ezines etc
            {{ DiscussionBoard.errors[5379429].message }}
  • Profile picture of the author Anton095
    In your case if you write an articles on various subjects - better try to place it on a single (one) site (domain). If you write many articles on the same topic - seek for a reliable partner (site, domain) with whom you could establish a long term relationship of trust, including commercials.

    p.s. you can write me for this subject in private messages.
    {{ DiscussionBoard.errors[5378410].message }}
  • Profile picture of the author amarketing
    Tanks a lot Alexa and Eddie, for your input.

    When I said marketing, I should have really elaborated. I'm not talking about trying to make money by selling the article. What I was talking about is do you contact relevant sites a say something along the lines of (I've got a quality 1,000-2,000 word article I'd like to give to you to use on your site in exchange for a link in the article), or do you just post to directories and hope that someone picks it up?

    The latter, more passive, method of "submit and wait" seems to be the one I've seem talked about frequently. Actually contacting sites and telling them what you have seems like it would not only get your content syndicated faster, but might also get it syndicated in places it wouldn't have been had you waited for someone to come along and pick it up. You would also build a relationship from that site.

    Also, with syndication, are you lobbying more for the traffic from the syndication site rather than the SEO benefit?

    Thanks for helping me to understand this.
    Signature
    10 ORIGINAL PLR ARTICLES!
    HEALTH * FITNESS * DIET
    Each Article is 300+ to 500+ (MOSTLY 500+) WORDS
    **** -----> Only Selling This Pack to 4 PEOPLE <----- ****
    Only $80 PER PACK ...That's $8 an article! PM Me Before They're GONE!
    {{ DiscussionBoard.errors[5390020].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by amarketing View Post

      Tanks a lot Alexa and Eddie, for your input.

      When I said marketing, I should have really elaborated. I'm not talking about trying to make money by selling the article. What I was talking about is do you contact relevant sites a say something along the lines of (I've got a quality 1,000-2,000 word article I'd like to give to you to use on your site in exchange for a link in the article), or do you just post to directories and hope that someone picks it up?
      Yes, you want to actively build a sort of private syndicate eventually. You do this pretty much the way you described. For me, posting anything to the directories is actually the last step.

      First it goes to my site, then to syndication partners, and finally to one or more directories. When I send the article out, I also set up a Google alert so I get an idea of how widely syndicated it is. The only problem is that Google doesn't track insertions in email pubs.

      Originally Posted by amarketing View Post

      The latter, more passive, method of "submit and wait" seems to be the one I've seem talked about frequently. Actually contacting sites and telling them what you have seems like it would not only get your content syndicated faster, but might also get it syndicated in places it wouldn't have been had you waited for someone to come along and pick it up. You would also build a relationship from that site.
      Correct. I think the passive method gets a lot of play because a) it's more like a 'magic button' and less like actual work and b) it's a way to get started while you get your feet under you.

      Originally Posted by amarketing View Post

      Also, with syndication, are you lobbying more for the traffic from the syndication site rather than the SEO benefit?

      Thanks for helping me to understand this.
      Definitely. Not to downplay any SEO benefits, but interested human eyeballs are the name of the game. Were it not so, you could ignore ezines altogether...
      {{ DiscussionBoard.errors[5390333].message }}
      • Profile picture of the author fluffythewondercat
        I think what confuses some people about article marketing is the idea you want to get your content into an emailed publication.

        Everyone these days is so SEO - SEO - SEO all the time they sometimes can't see the benefit and power of having their stuff delivered directly to an inbox.

        Old folks like me grew up on the Internet where email digests were a common thing long before the Web was invented.

        fLufF
        --
        Signature
        Fiverr is looking for freelance writers for its blog. Details here.
        Love microjobs? Work when you want and get paid in cash the same day!
        {{ DiscussionBoard.errors[5390375].message }}
        • Profile picture of the author NicoleBeckett
          Originally Posted by amarketing View Post

          Also, with syndication, are you lobbying more for the traffic from the syndication site rather than the SEO benefit?
          Like John said, the eyeballs are what's most important. However, don't discount the SEO value you can get, too.

          Each time you get syndicated, you'll get another backlink, which is definitely going to give you an SEO boost. And, to boot, you're going to get a much higher-quality backlink than you would just from the article directories. Remember, the article directories only give you a PR0 link. Get that same article syndicated on a blog/website in your niche, and you'll wind up with something that likely has a much higher PR and it's relevant to your site. (and, remember, Google came out a few days ago and said that it's now giving higher priority to relevant links)

          Originally Posted by fluffythewondercat View Post

          I think what confuses some people about article marketing is the idea you want to get your content into an emailed publication.

          Everyone these days is so SEO - SEO - SEO all the time they sometimes can't see the benefit and power of having their stuff delivered directly to an inbox.
          So true, Fluffy. There are so many avenues beyond the guest post or the showcase on a website. If you're lucky enough to find syndication opportunities that put your articles into an email list, that's awesome. You may not get an SEO boost, but you'll get out in front of countless eyeballs that you never would have otherwise.

          Take a look around, and you'll find that some websites will put your content in their email newsletters if you give them the first crack at your article. For example, Site Pro News will email your article out to its subscribers, tweet it, and give it all kinds of other attention, simply if you agree to publish it there first (and then, from there, you can syndicate it anywhere you want, just like normal). I know that goes against what many Warriors say about always publishing articles to your own site first, but in a case like this, the exposure benefits to me are great enough that I'm willing to give them the "first bite of the apple".

          Bottom line - don't overlook any opportunity to get your content out in front of your target audience!
          Signature
          Sick of blending in with the crowd? Ready to stand ahead of the pack? The right content writing services can get you there...
          {{ DiscussionBoard.errors[5391086].message }}

Trending Topics