Better Segment Your Market Place -- How To Get Your Advertising In Front Of The Right Audience
I am not picking on any single person in this post, but I may use examples that would seem like I am picking on people.
I saw a thread earlier today where the person who started it asked the best place to advertise to Asians.
I have seen other threads asking the best places to advertise to gay men, to women or rednecks.
It is good that you are trying to narrow your target audience, but these steps do not go far enough.
Asking the best place to advertise to Eskimos does not help you at all, nor does it enable us to point you in the right direction.
While you might only sell products to Eskimos, and only Eskimos buy your products, those folks are just like everyone else.
Some enjoy entrepreneurial activities, while others only enjoy home improvement or kids.
You need to segment your target audience to a much narrower definition than what you are doing now.
Who is most likely to buy what you are selling?
Maybe the real definition is female Eskimos, aged 35-44, who earn $50k to $100k per year, and value family above all else...
Contrary to most folks on this planet, I really do know some Eskimos -- 3 of them to be precise... And believe it or not, even though all three are from the same family, all three of them have different goals and dreams, and different motivations for buying things.
Frank is all about family.
BJ is all about saving money.
Lisa has the entrepreneurial spark, and she is upwardly mobile in the financial category.
They might all be Eskimos, but one sales pitch will not reach out and touch all three of them.
If you want to be successful as a marketer, it is important to segment your target audience to a very narrow definition that is very specific and precise.
You really need to get inside of your customer's head, so that you can know who they are, what they do in their spare time, what their dreams and goals are, where they go online, and what motivates them to take action.
Short of this, you are like a catfish flailing around on the bank of the river, trying to figure out how to get back into the water.
I saw a thread earlier today where the person who started it asked the best place to advertise to Asians.
I have seen other threads asking the best places to advertise to gay men, to women or rednecks.
It is good that you are trying to narrow your target audience, but these steps do not go far enough.
Asking the best place to advertise to Eskimos does not help you at all, nor does it enable us to point you in the right direction.
While you might only sell products to Eskimos, and only Eskimos buy your products, those folks are just like everyone else.
Some enjoy entrepreneurial activities, while others only enjoy home improvement or kids.
You need to segment your target audience to a much narrower definition than what you are doing now.
Who is most likely to buy what you are selling?
Maybe the real definition is female Eskimos, aged 35-44, who earn $50k to $100k per year, and value family above all else...
Contrary to most folks on this planet, I really do know some Eskimos -- 3 of them to be precise... And believe it or not, even though all three are from the same family, all three of them have different goals and dreams, and different motivations for buying things.
Frank is all about family.
BJ is all about saving money.
Lisa has the entrepreneurial spark, and she is upwardly mobile in the financial category.
They might all be Eskimos, but one sales pitch will not reach out and touch all three of them.
If you want to be successful as a marketer, it is important to segment your target audience to a very narrow definition that is very specific and precise.
You really need to get inside of your customer's head, so that you can know who they are, what they do in their spare time, what their dreams and goals are, where they go online, and what motivates them to take action.
Short of this, you are like a catfish flailing around on the bank of the river, trying to figure out how to get back into the water.