Biggest List Building Mistakes

OK Warriors. I've made this mistake twice now and frankly its time I learned from it. I figured posting it here would help me remember in future and help other people out as well.

Not having full control of the list (preferably using a professional auto-responder). The first time I setup a list I captured emails using my own system that I wrote. Figuring it'd give me more control and I could expand it. Disaster. The software didn't do anywhere near as much a professional auto-responder and my delivery rate was ridiculously low. I also lost *tons* of subscribers when I finally got wise and signed up to a professional service.

Then, to make it worse. When I redid the service that built that first list. I made the same mistake all over again. Figuring I'd be better off doing it myself. I'm such a fool. This time I couldn't even import the 1000+ leads I captured because my professional service deemed them out dated and unusable!

Unless you're going to commit tons of time to your own list building software (or at least using something really good like PHPList) then sign up for a professional auto-responder service and use it properly.

Please add your own and help other people learn from your mistakes.

Cheers,

Andy