Banner ads at the top of the Warriorforum, how are they performing for you?

Good point

Why didn't I think of it that way?

If you read the quote below, that's not an issue as it's already so competitive that it's a "hassle" even for those who've used them successfully.

I used it for about a week, once the almost two week waiting period to actually secure my spot was over, and it worked OK for building a pre-launch list.

But I must agree with you, its cumbersome to say the least and I finely gave up on spending the money to continually secure an AD spot.

When the text link ads were in place I rocked those and my wish list for the WF is to bring those back! Affordable and effective they were.

Care to share with us any examples?

Btw love your sig file. Had to put that into my swipe file for future referencing.

THIS.

Those who are doing great, or even good with banners probably aren't going to announce it (for obvious reasons). Just try it out yourself and see how it goes.

One of the best lessons you can learn in advertising is to watch what others are doing. If you watch the banner ads at the top of this forum for a week or so you will notice there are several that are showing every single day of the week. There's one that appears to be a permanent fixture and has been for months. People are not going to keep spending money unless they are getting some type of ROI whether it be money or leads. So clearly they do work... that's not to say they will work for everyone. You can send thousands of people to your offer but if it's something no one wants or it's too expensive, no one will buy it.

It stays booked...but there are many times throughout the day when I just click the link to see if a spot is open - and it usually is.

I don't believe in banner blindness. You still see them subconsciously. You can only ignore something if you know where it is to ignore. Your brain just doesn't register them unless there is something in one of them that is of interest to you -- thus why people think they don't look at the banners.

True story...

Mum: "How do these free apps make their money?"

Me: "By displaying ads..."

Mum: "But I've never seen any ads in there. When do they show them?"

Me: (I open the app and show her the big banner ad that has been at the bottom of the screen the whole time)

Mum: "Oh, they've been there the whole time? I never noticed them before..."

(Meanwhile the banner rotates to a new ad for HOTELS.com)

Mum: "Oh hang on, yes, I have seen that ad before. Ah right, so I have noticed the ads before."

It just so happens mum is a keen traveller. She had seen the banners it's just that none of them had registered with her except the one she was actually interested in.

That's the way it works.

You are spot on! I can of course not say anything about CTR and conversion rates on WF banners - but in general banners are amongst the WORST things to use if you want to draw attention. Click rates are in the low fractions of a percentage simply because people have become blind for banner.

I have some blogs where i use "text ads" which i insert into posts..those get WAY better CTR than the banners, and i put BIG effort in my banners usually.

Thanks for the suggestions!

I'm trying. Basically I've set up six service businesses so far (all profitable) and I normally try to stay competitive and provide the absolute best product possible combined with great customer support.

I may just try raising prices and marketing more aggressively to compensate for lost sales (and hopefully sell a lot more in the long run). I'm not very good at marketing (yet), that's why I'm here.

I agree that it depends on what you classify as ad blindness. When I hear people tossing the term around quite often they are implying that people just do not see the ads -- but that's not the case. Not seeing them and not acknowledging them are two completely different things.

Obviously it depends on the placement but in a lot of cases you will still see the ads, they just won't register with you consciously unless a word or an image stands out that interests you.

An example of true ad blindness would be the ads down the right hand side of Google. They are very easily ignored because they are in one section of the page and your eyes do not need to scan over them to see all the content on the page. So you truly can blot them out.

However take the ad in my signature for example. Because you are scrolling up and down the page it's very hard to turn a blind eye to all the signature banners because they won't just be in one spot. Therefore I use one that commands attention to draw eyes in whilst people are scrolling.

If I was using banners on a content website however like an article directory then I wouldn't use the same type of banner since it would scream out advertisement. I would instead use one that blends in more to the style of the page so it actually looks more like page content than anything else. That's not to say you can't still draw attention to it by using a big blue link or an arrow or something similar but you don't want it to look like it doesn't belong on the page - that's when people know it's an advertisement and they will subconsciously scan right over it.

Will & Legit -- thanks for helping me understand the system better.


That being the case, my original statement still stands. EVEN THOUGH, spots "open up" regularly, and at many times "spots are available" they do not stay that way for long. only ONE OR TWO spots? and Do they even stay for 24 hours?

The point is the majority of 10 spots per day is usually FILLED by SOMEONE...often by the most important indicator (by REPEAT BUYERS)

This indicates the effectiveness (or ineffectiveness) of the medium.


Because the internet and banners themselves were new. it was the only way people knew how to advertise and find advertisements online. Banner exchanges were big money in the late 90s early 00s. There were a ton of brokers for banners like there are for text link ads.

A part of it was the education of consumers in that a HYPERLINK is generally text- and usually underlined and often blue. So subliminally, a PICTURE is not something to click on...it is how we trained people to surf the net

In addition to that, 90%+ banner ads are in the EXACT SAME POSITION. They are not blind to the BANNER, they are blind to the size and location.

That why "tower" ads came out and all the other funky sizes. There was a time, when there was ONE size and ONE SIZE ONLY for banners. 468x60. YOU COULD NOT buy any other size. People got conditioned to that shape.

There is a REASON why the Warrior Banner is in such a PRIME location, and such a FUNKY SIZE and uses only 2 COLORS - and not any two colors...but the expected colors of text content and hyper links .

the only way one could not see the banners on wf is if they had a piece of paper taped strategically onto their monitor

EDIT: also just noticed that the signature banner looks to be about HALF the length of the traditional banner (234x60)

Do you know if this is still available? still works? is it a wso? got a link?