Content website with Amazon products?

Nope you're right -- it can be done.

I know many a content driven, niche blog with hints, tips and random musings that also promote related products on Amazon. They sometimes link (where relevant and useful), sometimes review and sometimes offer comparisons.

Can't tell you how much they make but they get talked about lots within their niches (and I've a feeling they even get approached to do reviews because they've become authorities).

BUT it takes more effort and involvement in that niche so it's harder to handle and manage multiple sites on your own.

Not completely wrong, but not slam dunk correct, either.

I think you see tons of little review sites because a) that's what most of the commercially successful training courses teach and b) that type of site lends itself to creation in volume.

Authority content sites do indeed take more time and focus, so by definition you won't see as many of them. They also tend to snag people earlier in the buying cycle, so you won't necessarily find them by Googling "Product X reviews"

I think it's more organic to link to useful amazon products with posts that offer valuable information, rather than simply doing reviews of everything. I include amazon products on several of my non-review sites when the post calls for it. Just make the product link seem natural rather than forced into it because the readers will catch on.

Hi

In WordPress you can use posts for blog/info content and pages for reviews.

This allows you to have current content and posts on your main page while having your reviews always available in the sidebar.

Some niches lend themselves very well to this design and a site can grow into quite an authority site. Niches like do it yourself or physical activity stuff that needs equipment: sports, home improvement, crafts, cooking, etc.

It takes more planning because you need to design for future growth and organization of information, but the effort can be worth it.

Blog posts are newsy and "how to" in the niche. It is easy to create very useful articles that strongly promote products. "How to use (product)", "10 ways to build better decks", "7 Essential tools for gardeners".

When you write a review, create it as a page, then make a blog post about the review. "I just came back from Vale where I tried the new Elan xyz skis. make the post about the trip, then... I had such a blast on my new skis I wrote a review."

If you want to do an authority site that promotes Amazon products, you need a niche that can support good information content and multiple products. If you are promoting something very narrow or without a lot of room for tips and help, say "electric can openers", a niche site would be better. Something broader like "kitchen tools" would lend itself to multiple products and articles on how to use them.

These sites can also be supplemented very well with AdSense. The reviews point to Amazon (with or without AdSense) and the informative content can be monetized with AdSense. Google likes more than one form of monetization on AdSense sites and loves information/review sites with good content. AdSense can fit very well with an authority Amazon site.

In WordPress you can use plugins to manage what posts are shown at the top and which pages (reviews) are shown in the sidebar if you want to control what content you feature.

Mahlon

PS You can find thousands of sites like this if you Google around but there aren't a lot of WSOs promoting "Build an Amazon site and, with some hard work, make money in about six months".