New Marketing tools to get connected with your customers and employees!

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I am marketer for over 10 years and I have always been trying to understand better my employees and customers in order to offer them the best product and service. We created an innovation platform, where people can post rough ideas, work as freelancers to develop them in ready concepts and sell them to companies. Also you can post challenges for the crowd.
Coca Coca has a similar one on Embrioo.com, Dell has their own innovation platform on IdeaStorm.com. I think this is the future of marketing and I would like to know what is yours opinion about sharing and selling your ideas? Do you think that interacting is the best way to understand your customers needs and get fresh ideas from the crowd?
#connected #customers #employees #marketing #tools

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