looking to make a few bucks online, I have wracked my brain trying to
figure this out.
You hear so many different opinions.
Some say it's the inability to take action either out of fear, laziness or
Others say it's the learning curve. That there is just too much out there to
learn in order to REALLY be successful doing this.
Still others say it's finding a niche that isn't so competitive that you have
to spend a fortune in PPC costs just to break into it. Or for that matter
just finding a niche that has a rabid hungry market with money to spend.
And the list of "excuses" goes on.
But what is it really?
Is it all of these things?
Is it so overwhelming, because of all that's involved in starting and running
a successful business that ultimately the biggest obstacle comes down to
taking it one problem at a time?
In other words, do marketers look at all of this (forgetting about the
technical problems of building web sites, etc.) and just throw their arms
up in the air and say, "You've got to be kidding...I can't do all this"
And if that is indeed the problem, how do we, as marketers, consultants
or whatever you want to call us, solve it?
Ideally, it would be to offer one on one coaching and walk people through
the whole process.
Great, but there is a HUGE problem with that.
One, it's time consuming offering one on one help. And that kind of time
isn't going to come cheap unless you're so wealthy that you can afford to
just donate your time to people. How many are in that position? And if you
are going to charge for your time (certainly fair) how many of these
people who need the help can really afford to pay for it?
Another problem with the one on one coaching is that each person is
different and may have different needs. There isn't going to be one
program that will fit everybody. How do you know that yours is right for
the person? You don't until you actually first sit down with the person,
asses his skills, ambitions, knowledge, etc., and then take it from there.
As many here have pointed out, and I now actually agree, creating a
comprehensive ecourse (printed PDF, videos, DVDs, whatever) would be
close to impossible because of all the different skill levels. Some people
can't even ftp. Are you going to include a whole course on technology?
For those who don't need it or want it, that's wasted material for them
and ultimately something they're probably going to resent having paid for.
I don't have the answers to the above questions and problems. Maybe
As I said, I've been wracking my brains trying to understand why so many
people have so much trouble even making one sale as a marketer. Just
go through the threads at this very forum. There was one guy the other
day who remarked that he'd been doing affiliate marketing for 1 year and
hasn't made one sale yet.
That just boggles my mind.
Is he in a niche with no demand?
Is his site so awful looking that people see it and run away?
Is he using ineffective advertising methods?
Is the product sales page crap?
Is the product something nobody wants?
Is it all of the above or any combination?
And for whatever problems do contribute to this kind of failure, which
one(s) is/are the most common?
Maybe if we can get down to the real core of the problem, we can have
more people succeed with their business.
Because forget about statistics (the 95% failure rate) All one has to do is
read all the threads here of people frustrated that they can't get anywhere.
This thread may or may not come up with any hard and fast answers, but
maybe if we hear from some of the people who are struggling and find out
what they're doing, we can make some progress in this area. And then, if
those of us who are successful can respond to those problems, we can
make some more progress.
It's certainly worth a shot.
So...let's have it folks.
Those who are struggling...What's your biggest problem?
Thos who are not...What's your solution?