Does the Anxiety niche has any value?

by bwh1
51 replies
This is actually a "help request" for a fellow marketer buddy and not for me.

He has experience in the niche (former sufferer)
He purchased the product he offers and used it successfully
He is a great writer, first language English
He has traffic from his Squidoos, Articles etc to his main site
He has ZERO Sales

While he don't like to reveal his site and keywords, we figured that the average person in this niche is simply NOT A BUYER as even a hypnotherapist has problems to fill up his practice (offering a free consultation).

HOW he can make money in this niche?

Monetize over Adsense, CPA, some Clickbank (what he does now) or WHAT?

G.
#anxiety #niche
  • Profile picture of the author MN Warrior
    Could you give an idea about how much traffic he gets per month - estimate?

    So I'm guessing there is a sign up list already on the site, or some option that sticks out prompting the user to subscribe SOMEhow...

    How long has he been at this? if, lets say, it has only been two months and only a few thousand visitors came to his site total, that isn't surprising.

    there should be polls, room for comments, and a forum would be good to keep people coming back.
    Perhaps a game which relates to the niche as well.

    IF this guy never has a sense of humor in his writings he had better start... dull content keeps me from never coming back to a site.
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  • Profile picture of the author Paul Gram
    Yes, it should have value. There are over 100,000 monthly searches for the exact term "anxiety" and many thousands of searches for great long tail phrases. My guess is that if someone has anxiety and it's bad enough, they would be willing so spend the money to get rid of it or lessen it.
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    • Profile picture of the author Sue Bruce
      He purchased the product he offers and used it successfully

      At first glance, it sounds like a great way to make money. It worked for your friend, so he's selling it.

      The problem with this niche is the guys who have also had the problem and have taken techniques, developed them into a program and clawed their way to the top. They have the top results on G (probably how your friend found the program) and years of experience in SEO and PR.

      They have JV'd with experts and capture the willing buyers first.

      One answer is to spy on their sites for keywords, learn or pay for SEO, do the whole enchilada to spread the word, including social media, backllinks, articles. If they're weak in social media, spend as much time as possible on FB and T.

      Another answer of course is for him to develop his own program which will involve all of the above plus research.
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      • Profile picture of the author packerfan
        I hear the makers of xanax, ativan, and kolonapin are doing okay. So sure there's value in it.

        It's like anything else. What are you going to do to differentiate?
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        • Profile picture of the author bwh1
          First of, thank you ALL for the feedback.

          I absolutely knew that the details provided (or not provided) made it impossible to give a clear feedback about HIS business.

          What I actually liked to know I got in a few of the answers, if the niche itself has a value, meaning buyers in it or are there 90% of freebie seekers surfing for free advice without to stick to something because they are ANXIOUS.

          The prospects condition is the marketers worse enemy

          I think I've got some great responses here, thanks again.

          Originally Posted by packerfan View Post

          I hear the makers of xanax, ativan, and kolonapin are doing okay. So sure there's value in it.

          It's like anything else. What are you going to do to differentiate?
          Thanks

          he's actually starting to include the "magic pill" in his campaign as the Clickbank product isn't cutting it.

          Thanks for mention this
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      • Profile picture of the author professorrosado
        As a psychotherapist myself, I would suggest he focus less on the condition (in terms of marketing) and more on the benefits of its management. There are a multitude of people who suffer from this disorder and don't know it or they can't come to terms with the fact. They are bewildered why they can't hold a job, stay married, have a social life, deal with challenges and progress in life.

        I've seen some sites in this niche and can't imagine any of my clients sitting through them! I believe most of them are run by marketers wanting to get into the niche and don't have the foggiest idea who their target market is.

        There are so many angles and degrees to which people are impaired by this disorder that your friend should easily be able to create an empire addressing them and selling his "winner" and other "remedies".

        Cast a wider net and funnel to the sale.
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        • Profile picture of the author bwh1
          Originally Posted by professorrosado View Post

          As a psychotherapist myself, I would suggest he focus less on the condition (in terms of marketing) and more on the benefits of its management. There are a multitude of people who suffer from this disorder and don't know it or they can't come to terms with the fact. They are bewildered why they can't hold a job, stay married, have a social life, deal with challenges and progress in life.

          I've seen some sites in this niche and can't imagine any of my clients sitting through them! I believe most of them are run by marketers wanting to get into the niche and don't have the foggiest idea who their target market is.

          There are so many angles and degrees to which people are impaired by this disorder that your friend should easily be able to create an empire addressing them and selling his "winner" and other "remedies".

          Cast a wider net and funnel to the sale.
          Very interesting POV

          some markets are more difficult to connect with the site visitors.

          Good reminder.

          G.
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  • Profile picture of the author John Romaine
    Ive suffered from anxiety since 2004.

    I happily spent over $300 on a CD program back in 2005 when I was possibly at my worst. It was worth every cent and helped me immensely.
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    • Profile picture of the author bwh1
      Originally Posted by ramone_johnny View Post

      Ive suffered from anxiety since 2004.

      I happily spent over $300 on a CD program back in 2005 when I was possibly at my worst. It was worth every cent and helped me immensely.
      Holy cow, 300 bucks is a lot of money. But as you mentioned, you didn't felt that it was expensive as it solved your problem.

      Maybe you could have gotten the same result with a $47 product, but that doesn't matter anymore.

      A question for you.

      Would you join a PAID forum for help with this issue? Yes - NO an why.

      Thanks
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      • Profile picture of the author John Romaine
        Originally Posted by bwh1 View Post

        Holy cow, 300 bucks is a lot of money. But as you mentioned, you didn't felt that it was expensive as it solved your problem.

        Maybe you could have gotten the same result with a $47 product, but that doesn't matter anymore.

        A question for you.

        Would you join a PAID forum for help with this issue? Yes - NO an why.

        Thanks
        Obviously, you've never suffered from anxiety. See, this is what annoys me about people pushing this stuff. How on earth can you possibly really understand peoples needs when all youre doing is marketing?????

        I wouldn't even think about paying for a forum membership.

        People with anxiety want HELP. They're not out to socialise. They want answers to their problems. They want the anxiety to go away. They want their old selves back. They want to be able to enjoy life without the constant stress and worry.

        Oh, and by the way, $300 isn't a lot of money. When you're suffering from severe anxiety, you'd sell your mother to get well again.
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        • Profile picture of the author wally247
          I wanted to post 1 more time because I know someone else who is failing at IM because they chose this niche may get some help from this.

          They may move on to any other niche on earth and not be one of the 97% and that means I have to follow up.

          Really quickly though. I will state again that I DO understand these people because I was one of them for years.

          I took action and now I am anxiety free period! I'm not pushing anything on anybody, I am offering a solution based on all of the things I went through and learned...there's no other way to look at it.


          OK, so here's another approach.


          I deleted most of my autoresponder emails and started from scratch. I went in a lot more of a "helpful" way with them.


          On the 3rd message or so I wrote a simple message that said "Hey write me here and tell me how anxiety is bothering you"...type of thing.

          And boy do they write! I have answered everybody personally, most of them several times. I have "pushed" NOTHING on them whatsoever.


          I have had many thank you's too...


          I added another message yesterday and wrote a brand new page on my site that had one purpose.

          I did a 100000% honest "review" of every type of anxiety product that exists for the most part.

          I started with behavioral therapy which is the king of anxiety solutions because it is proven, safe and it works. I'm talking about in a doctor's office too, not some book from CB.


          I've done CBT, and it is hands down the best, so I gave it an honest rating of the best, but also the most expensive...the absolute truth.


          I did talk about info products too and recommended one that I used.

          I talked about stuff like Xanax which is pure EVIL, and those herbal remedies which I think are a total joke.

          It was honest, it had ZERO "buy now" "click here now" salesy crap. It was 100% informational but with links that people could check out if they wanted.


          No sales.

          None, no bites, no difference from any other campaign I've ever ran for any of the products I've tried.


          That's it for me. If anyone out there is "killing it" in this niche, then surely you would love to buy my sites and my traffic....you would surely make some daily money from the 300 targeted uniques I get each day.


          I now have an email inbox full of people's questions as they now have started hitting "reply" on every single one of my autoresponder messages. They have more questions and quite frankly, some of these questions are common sense things that ANY person above the age of 10 should know.


          If other people like to "help" then good luck. You will spend ALL OF YOUR TIME helping these people for free, and that's fine if you are rich and love helping people over and over for free.


          I am broke because I believed that the anxiety niche is "evergreen" and all that.

          Sorry, but for the sake of argument...there is no money to be made in the anxiety niche as far AS I AM CONCERNED.


          Would any of you who have sites just sit at your computer day after after day after day after day and write web page after page over and over again to try to make a buck?


          I'll tell you right now that you wouldn't/won't. You did not get into IM to "help" people all day and night, so please don't make it seem like you did.


          That's it...I won't post anymore because I don't care about this niche anymore...it has drained the friggin life out of me.

          w
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          • Profile picture of the author John Romaine
            Originally Posted by wally247 View Post

            ...it had ZERO "buy now" "click here now" salesy crap. It was 100% informational...
            Perhaps thats your problem, right there?
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  • Profile picture of the author AmandaT
    Well, just based on how many people hire me to write articles in that niche, I would say it is big.

    Having suffered through anxiety, I'm sure he knows how these people feel and he really needs to play into that. Most people looking for help won't just be looking for a way to fix their anxiety. They are looking for a way to fix the problems anxiety causes. A lot of people looking for help don't even realize they have an anxiety problem. You have to make sure they know you are talking directly to them. It is really easy to lose sight of that when writing.

    It could also be the keywords he is targeting. They need to be ones that a person will type into the search bar when they are at a point where they need to figure something out to fix their problem. Most of them will probably be reaching desperation.

    Telling stories helps a lot. He has a real advantage there. If he can get them on his list he has a great chance to tell his story. Once he has them thinking, "He got better, why can't I?" That is when he'll be doing great. The key is drawing them in to get on his list.
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  • Profile picture of the author Mantasmo
    I make a lot of money in this niche. Every niche has value, it's what you offer and how you do it that matters.

    So, to answer your question: yes, loads of money to be made if you know how to connect with your readers.
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    • Profile picture of the author bwh1
      Originally Posted by bnetwork View Post

      I make a lot of money in this niche. Every niche has value, it's what you offer and how you do it that matters.

      So, to answer your question: yes, loads of money to be made if you know how to connect with your readers.
      I won't ask you to reveal your site or some like that but could you mention if it's with

      CB books
      Pills
      CPA
      Adesnse
      any other or all of it

      Thanks
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      • Profile picture of the author Mantasmo
        Originally Posted by bwh1 View Post

        I won't ask you to reveal your site or some like that but could you mention if it's with

        CB books
        Pills
        CPA
        Adesnse
        any other or all of it

        Thanks
        Authority site, mostly Adsense. We don't sell CB books. What we do instead is create high quality websites that contain a ****load of good advice (pretty much all you can find in those ebooks and more) for free.
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        • Profile picture of the author AlixlianD
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by bwh1 View Post

    He has experience in the niche (former sufferer)
    He purchased the product he offers and used it successfully
    He is a great writer, first language English
    He has traffic from his Squidoos, Articles etc to his main site
    He has ZERO Sales

    While he don't like to reveal his site and keywords, we figured that the average person in this niche is simply NOT A BUYER as even a hypnotherapist has problems to fill up his practice (offering a free consultation).

    HOW he can make money in this niche?
    It isn't possible to answer this question without seeing your friend's site.

    He's clearly in a potentially very profitable and successful niche, but nobody can possibly tell reliably what he's doing wrong without first seeing everything he's doing.

    Just from what you've said, the things that immediately suggest themselves to me as possible problems are ...

    (i) You haven't mentioned his list-building and autoresponder communications, which makes me wonder whether he's doing that. Is it possible he doesn't realize that nobody's selling enough ClickBank products to be worth talking about without building a list? http://www.warriorforum.com/main-int...ml#post5210243

    (ii) He may be misusing Squidoo and articles, if he's expecting to get traffic from them to his main site. This isn't quite clear from what you say, but that isn't how article directories work at all, as explained in posts #2 and #6 of this thread: http://www.warriorforum.com/main-int...ries-work.html ;

    (iii) He may have a business model that's more or less entirely dependent on Google for its primary traffic (I'm guessing that from the way you said "reveal his site and keywords", almost as if, to your friend, his keywords are about as important as his site: that might not be an encouraging sign at all for his business?);

    (iv) He might be promoting a ClickBank product which (although he's bought and used it successfully himself in the past) isn't at all easy to market ... for any one of a large variety of reasons: http://www.warriorforum.com/main-int...ml#post2161932

    But without seeing his site (and maybe more), nobody can really even begin sensibly to "advise" on what's gone so wrong, let alone on how to proceed.

    Even those who know the niche well would purely be guessing.
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    • Profile picture of the author myob
      Not knowing specifics of the product offered, generalizations may not be helpful. Nevertheless this a huge market with many niches and micro-niches. One of the easiest ways to monetize it is through education; offer books for example from Amazon. Some of the sub-categories to consider may be:

      Generalized Anxiety Disorder
      Obsessive-Compulsive Disorder
      Posttraumatic Stress Disorder
      Social Anxiety Disorder
      Depression
      Bipolar Disorder
      Substance Abuse

      There are many hundreds of ezine publishers who may accept relevant articles with the benefit of driving targeted traffic through a "resource box", and similarly perhaps millions of websites/blogs. Look also for offline publications which specifically address these issues.
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    • Profile picture of the author bwh1
      Originally Posted by Alexa Smith View Post

      (iv) He might be promoting a ClickBank product which (although he's bought and used it successfully himself in the past) isn't at all easy to market ... for any one of a large variety of reasons: http://www.warriorforum.com/main-int...ml#post2161932
      Hi Alexa

      I love when you post a reply cause you always give great advice but I totally agree with you, there are no details to judge his business.

      He is actually so depressed and bored (the marketers black hole we all pass from time to time) that he even didn't revealed that stuff to me.

      So all I can do to help him is putting him back on his feed to make him feel strong enough to get back to the drawing board and change his approach to make some out of that traffic.

      He spend one year of his life on this, so I feel I have to help him as good as I can (and with the help of some Warriors).

      Out of what I know, what you mentioned above is most probably his biggest mistake.

      G.
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  • Profile picture of the author hustlinsmoke
    I am a nurse and any health related issue is a niche where you can make money. When we were able to buy prescriptions online I made a mint off xanax and hydrocodone and phentermine.
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  • Profile picture of the author danlew
    Lots of people are experiencing some anxiety for years, and they are looking for solutions to stop this mess. One of my closest friends right now is having a panic disorder which anxiety and stress are the main causes of it. He's fighting for it until now, so I think this niche gives some good value.
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  • Profile picture of the author YasirYar
    Anxiety is getting increasingly common these days and people are always looking for solutions. There is quite a lot of competition for a lot of popular keywords, but if your friend is a first hand sufferer, he might be able to generate unique content. With effective search engine optimization and a smart domain name, he could get a lot of traffic. Since people are always looking to cure their anxiety, I'm sure they will not refrain from spending once they are on your website.
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  • Profile picture of the author Vikram73
    I bought Panic Away for a friend (the popular ClickBank product) and their life turned around because of it.

    This isn't a niche I'm in but I would stress that you market ethically and decently to them. This is a desperate buyer niche and the people who are suffering from real anxiety attacks are in a lot of pain.

    There are a lot of people in this niche who are very hesitant to make a purchase because they've tried a lot of things that haven't worked in the past.

    -Vikram

    ps, further proof that not everything on ClickBank is a piece of crap.
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  • Profile picture of the author canada94
    Providing you get enough traffic to your site, any niche in regards to health is usually a good one, do a bit more digging and see why your not getting sales, its sometimes down to the text on the page, try a copywriter if your budget allows,

    Hope this helps


    kevin
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    • Profile picture of the author wally247
      I have the EXACT SAME PROBLEM.

      So much so that when I read this post, I kept looking at you to make sure that *I* wasn't your "friend"!

      I've had coaches who told me "you're almost there...keep going."

      I've asked countless people and they all say the same exact thing..."are you building a list" or "maybe it's your copy" or "have you tried..."

      You guys don't know man...You really don't know!

      If you friend is still struggling send him my way...just so I don't feel so damn lonely.

      I've tried the following in attempting to make money in the anxiety niche.


      I have tried every single eBook that Clickbank offers.

      Natural remedies, many of them.

      Physical books written by real Doctors.

      Stress relief supplements (some people have high stress and think they have acute anxiety).

      Sleeping supplements (anxious people never sleep).


      Yep...I also build a list, and I've NEVER MADE A SALE from that list of people.


      It's probably my copy right? I've tweaked my eMail headlines and got more opens. I ran my headlines through an EMV tool for MAXIMUM PSYCHOLOGICAL TRIGGERS..

      Yea, I got more opens...but no sales.

      I TOTALLY REDID my entire Squidoo lens (which gets 300 visitors a day) and I am able to funnel those people at a CTR of 40% most days to ANYWHERE I WANT...

      They don't buy!


      I've written full on sales pages. Yea, I already know what you are going to say "you aren't supposed to sell, you should be Pre-Selling"...


      Yep, I tried that too and only wrote a sales letter when I was losing hope.

      I have used every piece of psychological warfare you can think of...no sales!

      I've been 10000% honest too and created several "about me" and "my story' and "I'm with you" posts and pages.


      Why?


      Because I had severe anxiety for YEARS OF MY LIFE. You know what I did to stop it?


      I bought a product, used it and now I am anxiety free.


      I'm sorry, I know this isn't my thread, but you know how lonely it is out here looking for answers to queries like "why don't anxious people spend money" and "the anxiety niche is impossible"...it's lonely as hell out here.


      I am broke because I can't convert anxious people. Do you know why?


      Because anxious people DO NOT SPEND MONEY on real products. They like xanax and valium because those "feel good"...they do not care for real solutions.


      If I could send them to an online pharmacy, I would be rich.


      I like WA but you guys need to realize that anxious people are NOT LIKE other people.

      You don't just hire a copywriter and make sales. You don't read 20 copywriting books, follow the rules laid out in them and make sales like magic.


      You beat your head against a damn wall every day because at the end of the day...anxious people do not spend money.


      I would sell any human being my website right now and I would gladly kiss their feet if they could make more than the random sale from ANY anxiety product...


      You don't know how it is...it's not like selling make money products or DVD's from amazon....I guarantee that.


      Edit: I think my post is the definition of "cathartic" because I feel better. I hope some other poor soul who thought he would make money in the so-called "evergreen" niche known as anxiety may know that he is not alone.


      People sell websites on Flippa all the time in the anxiety niche. Have you ever looked at these listings though...really LOOKED at them?


      They never say how much money they MAKE. They simply tell you that the site is "optimized for a lot of products that convert well on Clickbank".


      You have to really look at it. If you are not in the niche, you have no idea how hard it is to connect with these people.


      I have lots of websites in other niches, and I have made sales with 4 visitors a day, so it really can't boil down to me being a terrible writer...not in my opinion anyway.


      That's all, I won't type anymore.
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      • Profile picture of the author patey88
        Originally Posted by wally247 View Post

        You beat your head against a damn wall every day because at the end of the day...anxious people do not spend money.
        I found this fascinating.

        Have you tried aiming your pages at husbands/wives/parents/partners of the anxiety sufferer, instead of directly at the person with anxiety?

        Just wondering, if you target people who might be inclined to spend money on the problem because they're being driven crazy by someone else's anxiety, could you make sales that way?
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        • Profile picture of the author wally247
          Originally Posted by patey88 View Post

          I found this fascinating.

          Have you tried aiming your pages at husbands/wives/parents/partners of the anxiety sufferer, instead of directly at the person with anxiety?

          Just wondering, if you target people who might be inclined to spend money on the problem because they're being driven crazy by someone else's anxiety, could you make sales that way?
          This is actually really good, and something I have not pursued before. In the Linden Method (One of the popular CB products, that I used to help myself btw) there is a whole section of his product that deals with this.


          I don't honestly know how I would tackle it though...it seems tricky.


          Dear anxiety sufferer,

          Leave the room and get your husband/wife and tell them to bring money.



          That may not work...hahaha.


          Thank you though, I will definitely be thinking about this for a while, because I am totally consumed with the anxiety niche even though I have basically given it up.


          Wally
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          • Profile picture of the author patey88
            Originally Posted by wally247 View Post

            Dear anxiety sufferer,

            Leave the room and get your husband/wife and tell them to bring money.
            Heh. I was actually imagining that you would add material targeting keywords like "husband anxiety" or "help someone with anxiety". With enough phrases like that scattered through your site you might catch quite a bit of additional traffic that's hopefully more inclined to buy. Your site can educate them.
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            • Profile picture of the author wally247
              Originally Posted by patey88 View Post

              Heh. I was actually imagining that you would add material targeting keywords like "husband anxiety" or "help someone with anxiety". With enough phrases like that scattered through your site you might catch quite a bit of additional traffic that's hopefully more inclined to buy. Your site can educate them.
              Yea, thanks again! I really am brainstorming as to how I can get some good stuff in without being too pushy, I love this idea.


              People really do need to realize that not all niches are alike. I think many people with anxiety have been ripped off (pills that get you addicted, and remedies that suck) so they are really hesitant to buy things.


              So when I see "the money is in the list" I have a tough time seeing it...because it's not like sending a bunch of IM'rs some SEO product....not even close.


              Anyway, thanks again...I hope this will have a different outcome.

              Wally
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        • Profile picture of the author kelabbott
          Originally Posted by patey88 View Post

          I found this fascinating.

          Have you tried aiming your pages at husbands/wives/parents/partners of the anxiety sufferer, instead of directly at the person with anxiety?

          Just wondering, if you target people who might be inclined to spend money on the problem because they're being driven crazy by someone else's anxiety, could you make sales that way?
          I am so glad you mentioned this... I am not in the niche, yet... but this is the angle I was looking at. I'm not a sufferer myself, however my partner is, and she has some REALLY bad days... so I'm thinking of a site targetting the sufferer's support group... but I don't know enough yet... hence reading this thread...

          Cheers,
          Kel
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      • Profile picture of the author Jonathan Joseph
        Wally, you sound very frustrated. And with good reason.

        Honestly man... you may just want to convert your lens or website into a adsense site primarily. Sounds like you're struggling with it.

        Here's what I would do:

        1) Write a high-quality article on a specific story or event to do with your niche that they can relate with.
        2) Mail out to your list, and let them know to read the important article about ________.
        3) On that article page, have adsense banners up. You will make money.
        4) Wash, rinse, repeat. Just with a new article every week.

        Try it out. At this point, you've got nothing to lose!


        Originally Posted by wally247 View Post

        I have the EXACT SAME PROBLEM.

        So much so that when I read this post, I kept looking at you to make sure that *I* wasn't your "friend"!

        I've had coaches who told me "you're almost there...keep going."

        I've asked countless people and they all say the same exact thing..."are you building a list" or "maybe it's your copy" or "have you tried..."

        You guys don't know man...You really don't know!

        If you friend is still struggling send him my way...just so I don't feel so damn lonely.

        I've tried the following in attempting to make money in the anxiety niche.


        I have tried every single eBook that Clickbank offers.

        Natural remedies, many of them.

        Physical books written by real Doctors.

        Stress relief supplements (some people have high stress and think they have acute anxiety).

        Sleeping supplements (anxious people never sleep).


        Yep...I also build a list, and I've NEVER MADE A SALE from that list of people.


        It's probably my copy right? I've tweaked my eMail headlines and got more opens. I ran my headlines through an EMV tool for MAXIMUM PSYCHOLOGICAL TRIGGERS..

        Yea, I got more opens...but no sales.

        I TOTALLY REDID my entire Squidoo lens (which gets 300 visitors a day) and I am able to funnel those people at a CTR of 40% most days to ANYWHERE I WANT...

        They don't buy!


        I've written full on sales pages. Yea, I already know what you are going to say "you aren't supposed to sell, you should be Pre-Selling"...


        Yep, I tried that too and only wrote a sales letter when I was losing hope.

        I have used every piece of psychological warfare you can think of...no sales!

        I've been 10000% honest too and created several "about me" and "my story' and "I'm with you" posts and pages.


        Why?


        Because I had severe anxiety for YEARS OF MY LIFE. You know what I did to stop it?


        I bought a product, used it and now I am anxiety free.


        I'm sorry, I know this isn't my thread, but you know how lonely it is out here looking for answers to queries like "why don't anxious people spend money" and "the anxiety niche is impossible"...it's lonely as hell out here.


        I am broke because I can't convert anxious people. Do you know why?


        Because anxious people DO NOT SPEND MONEY on real products. They like xanax and valium because those "feel good"...they do not care for real solutions.


        If I could send them to an online pharmacy, I would be rich.


        I like WA but you guys need to realize that anxious people are NOT LIKE other people.

        You don't just hire a copywriter and make sales. You don't read 20 copywriting books, follow the rules laid out in them and make sales like magic.


        You beat your head against a damn wall every day because at the end of the day...anxious people do not spend money.


        I would sell any human being my website right now and I would gladly kiss their feet if they could make more than the random sale from ANY anxiety product...


        You don't know how it is...it's not like selling make money products or DVD's from amazon....I guarantee that.


        Edit: I think my post is the definition of "cathartic" because I feel better. I hope some other poor soul who thought he would make money in the so-called "evergreen" niche known as anxiety may know that he is not alone.


        People sell websites on Flippa all the time in the anxiety niche. Have you ever looked at these listings though...really LOOKED at them?


        They never say how much money they MAKE. They simply tell you that the site is "optimized for a lot of products that convert well on Clickbank".


        You have to really look at it. If you are not in the niche, you have no idea how hard it is to connect with these people.


        I have lots of websites in other niches, and I have made sales with 4 visitors a day, so it really can't boil down to me being a terrible writer...not in my opinion anyway.


        That's all, I won't type anymore.
        Signature

        Jon

        "Success comes when people act together; failure tends to happen alone." -- Deepak Chopra

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  • Profile picture of the author Jonathan Joseph
    Hi bwh1,

    I would suggest first and foremost that your friend focus on the RELATIONSHIP with his audience. The Anxiety niche can be a profitable one, just like many other "immediate attention" niche's.

    Though the thing that will separate him from just all those other ads out there is his GENUINE desire to help create a difference in a sufferer's life, as he once found.

    Id suggest he focus on:

    1) Focus on relationship-building vs. reliant-selling. Social networking and overall connection.
    2) Build a list from his current traffic, and begin to offer value through free content.
    3) Create YouTube videos, free teleseminars, and webinars.
    4) Get together (JV) with vendors in this niche, and provide something valuable.
    5) Get involved on forums and blogs for this niche.

    Those are five VERY important keys to having success in nearly any niche once you have the proper foundation of keywords and back-links in play.

    All the best!
    Signature

    Jon

    "Success comes when people act together; failure tends to happen alone." -- Deepak Chopra

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  • Profile picture of the author PsychAliveMax
    as an SEO with psychalive.org i'd say so, yes there's a niche market for it. but we deal with stuff for people with anxiety, addictions, depression, at risk suicide, relationship problems, etc.

    i hope you're not in it solely for money. if you get into this market, please actually seek out useful information or products for people with anxiety. we're all in this together. capitalism *can* be socially responsible if we try.

    cheers
    -max
    psychalive.tumblr.com
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    • Profile picture of the author wally247
      Originally Posted by PsychAliveMax View Post

      as an SEO with psychalive.org i'd say so, yes there's a niche market for it. but we deal with stuff for people with anxiety, addictions, depression, at risk suicide, relationship problems, etc.

      i hope you're not in it solely for money. if you get into this market, please actually seek out useful information or products for people with anxiety. we're all in this together. capitalism *can* be socially responsible if we try.

      cheers
      -max
      psychalive.tumblr.com
      I don't know about anybody else, but I choose the anxiety niche because I went through it...and therefore found it really easy to help people first, and make money later.


      But websites aren't free and I personally don't see anything wrong with helping someone out and making a buck....


      I mean, the makers of Xanax certainly aren't worrying about how they don't help people....and people like me aren't anywhere near their league.
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  • Profile picture of the author JeanneLynn
    I agree with Wally. The only thing that has ever helped my anxiety is a good stiff dose of Valium. I've tried a lot of things. Many people with anxiety are content to take their valium and xanax and that's it.

    I created a depression/anxiety website and threw tons of unique and well-written content on it. My articles are anywhere from 500 - 8500 words each, with an average of 1500 words. The site has a PR3, has a good Alexa rating, gets over 200 unique visitors a day and has made $1.84 cents total (Adsense) in the last 6 months. The website is on the front page of Google for several good search terms. Apparently, people with anxiety do not like to click on Adsense ads either.

    I think it's a tough niche to make money in. I'm still throwing content up on it every week, but I'm starting to think of abandoning it.
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    • Profile picture of the author wally247
      Originally Posted by JeanneLynn View Post

      I agree with Wally. The only thing that has ever helped my anxiety is a good stiff dose of Valium. I've tried a lot of things. Many people with anxiety are content to take their valium and xanax and that's it.

      I created a depression/anxiety website and threw tons of unique and well-written content on it. My articles are anywhere from 500 - 8500 words each, with an average of 1500 words. The site has a PR3, has a good Alexa rating, gets over 200 unique visitors a day and has made $1.84 cents total (Adsense) in the last 6 months. The website is on the front page of Google for several good search terms. Apparently, people with anxiety do not like to click on Adsense ads either.

      I think it's a tough niche to make money in. I'm still throwing content up on it every week, but I'm starting to think of abandoning it.

      OH MY GOD THANK YOU!

      I am so sorry to hijack this thread, but this stuff needs to exist because TONS of people talk about the anxiety niche like it's evergreen and the best thing ever.

      It's not, and if you aren't in here trying it out you have NO IDEA.


      I've had coaching and paid people that are making regular money in many niches to look at my sites, and it's always the same.

      Change your headline...build a list..." BLA BLA BLA.

      Yea, like I never thought to do those things. I tried one headline and never tweaked it...yep, that's what I did.

      I've written hundreds of headlines. I've tracked with heatmap software to see where people are clicking...

      None of it works.


      To all those who promote "embarrassing niches" or "evergreen" subjects like anxiety...you are not correct.


      You know what anxious people want more than anything on earth?


      As an ex-sufferer, I'll tell you right now. It aint an ebook or a natural remedy.


      It's a list, a xanax and a forum.

      They want to take a xanax, and search the internet endlessly for lists of symptoms and compare those symptoms on forums to other anxiety sufferers.


      I'd love to see any marketer who thinks they could just siphon money out of a computer to spend a year+ wasting their time on a niche and tell me if you don't get a little discouraged.


      I'll be working at 7-11 next week because I wasted so much time with anxiety. Ironically, I am becoming anxious again thinking about all of that wasted time and effort...
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      • Profile picture of the author bwh1
        Originally Posted by wally247 View Post

        OH MY GOD THANK YOU!

        I am so sorry to hijack this thread, but this stuff needs to exist because TONS of people talk about the anxiety niche like it's evergreen and the best thing ever.
        Hey buddy, don't worry about that point.

        You give some very important input into the conversation so there is no hijack penalty here

        I think what we all can learn from this is, that there are PEOPLE behind the PC's, and some simply don't have the condition to buy what you gona offer.

        I see this a bit similar to the situation when you market to a broke and unemployed person, telling him to spend another $47 bucks for a IM book which will make him rich in 2 weeks.

        Call me silly but I NEVER do this and recommend always to secure first food and shelter, before anything else. Get a job for whatever wage and then start to plan (and dream) again.

        A bit off topic but I felt that your explanations gave some great feedback about market to the anxiety niche.

        I got 2 domains in the stress niche this week, most probably converting those visitors will be a similar nightmare. Let's see.

        G.
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      • Profile picture of the author EricEvans
        Originally Posted by wally247 View Post

        OH MY GOD THANK YOU!

        I am so sorry to hijack this thread, but this stuff needs to exist because TONS of people talk about the anxiety niche like it's evergreen and the best thing ever.

        It's not, and if you aren't in here trying it out you have NO IDEA.


        I've had coaching and paid people that are making regular money in many niches to look at my sites, and it's always the same.

        Change your headline...build a list..." BLA BLA BLA.

        Yea, like I never thought to do those things. I tried one headline and never tweaked it...yep, that's what I did.

        I've written hundreds of headlines. I've tracked with heatmap software to see where people are clicking...

        None of it works.


        To all those who promote "embarrassing niches" or "evergreen" subjects like anxiety...you are not correct.


        You know what anxious people want more than anything on earth?


        As an ex-sufferer, I'll tell you right now. It aint an ebook or a natural remedy.


        It's a list, a xanax and a forum.

        They want to take a xanax, and search the internet endlessly for lists of symptoms and compare those symptoms on forums to other anxiety sufferers.


        I'd love to see any marketer who thinks they could just siphon money out of a computer to spend a year+ wasting their time on a niche and tell me if you don't get a little discouraged.


        I'll be working at 7-11 next week because I wasted so much time with anxiety. Ironically, I am becoming anxious again thinking about all of that wasted time and effort...
        Are you still open to selling your site?
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  • Profile picture of the author Douggie
    There's some Anxiety clickbank products that are selling very well.

    Maybe check out some of their landers and sales funnels to see how they are converting their sales??
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    • Profile picture of the author absoluteallen
      The anxiety niche has value. But if your friend is thinking of banking off of anxiety sufferers it's not going to be easy.

      I had anxiety disorder for 6 years. It wasn't pretty and I couldn't work 3 of them, it was that bad! They call it agoraphobia.

      Now if your friend is sincere in truly wanting to help people, he needs to find out where they are. Trust me they aren't interested in your sale letters. The majority are embarrassed, afraid, or don't believe it.

      This is a horrible emotional disorder. I spent many years researching, talking to others in forums; I thought I was "crazy".

      My point is, as an ex sufferer.. it's not if the anxiety market has value it's if his product has value.

      If it's YOU posing as a friend trying to bank off people like me, shame on you. I wasn't looking for some easy method, I was looking for support to help me through.

      Everyone is different when it comes to this disorder. But we don't need another BS eBook of promises on the market.

      Now as a marketer I'm going to have to be hypocritical in my response.

      The majority of anxiety disorder sufferers have no clue what they are suffering from. In fact I thought I had everything from AIDS to schizophrenia after my first attack.

      It's the symptoms you want to target.

      You don't necessarily want to target "anxiety", you want to target the symptoms of the disorder.

      We all like to know further what we have and why. Of course you/he will be competing against some high profile medical websites. However those websites might not have anything to do with anxiety since the symptoms might be targeting migraines.

      Trust me, anxiety symptoms mimic a ton of other disorders or physical illnesses. Tap into those and also where sufferers hangout. Offer solutions, be an authority. He would know what to say.

      There are 1,000's of guys/girls that frequent online forums asking for help or talking about their symptoms. Why not direct them to the cure? If it's a scam it will spread fast. If not, that's some excellent word of mouth.
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      • Profile picture of the author bwh1
        Originally Posted by absoluteallen View Post


        It's the symptoms you want to target.

        You don't necessarily want to target "anxiety", you want to target the symptoms of the disorder.

        We all like to know further what we have and why. Of course you/he will be competing against some high profile medical websites. However those websites might not have anything to do with anxiety since the symptoms might be targeting migraines.

        Trust me, anxiety symptoms mimic a ton of other disorders or physical illnesses.
        Do you think that someone under such a condition will trust a website to find out his problem?

        And do we marketers have the possibility to actually tell to someone - yes, you suffer from anxiety, take this pill or buy this book.

        That's one of the reasons I do not work in the health niche (till now, as mentioned I got 2 stress related domains).

        G.
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        • Profile picture of the author wally247
          Originally Posted by bwh1 View Post

          And do we marketers have the possibility to actually tell to someone - yes, you suffer from anxiety, take this pill or buy this book.

          That's one of the reasons I do not work in the health niche (till now, as mentioned I got 2 stress related domains).G.
          I agree.

          After writing I have redone my entire email campaign and threw out a bunch of messages that may have not been super "helpful"..so we'll see.


          I know that anxious people spend time in forums and that kind of thing, because I did it too for a bit. But for me personally, when I found out you could download an ebook that even hinted to eliminate anxiety...I set my wallet on fire getting my credit card out.

          But that's me...

          Anyway, good discussion and I'm glad I found it...I wasn't even searching WF at all, I was on google typing in crazy stuff...so this is good hopefully for many people for some time to come.

          If I learn anything with my new and improved email campaign I'll report back for sure!
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  • Profile picture of the author the goat
    I make money in this niche and here is the best piece of advice I could give to anyone in it... Stop thinking about trying to reach the people with the disorder and target the people that love them instead.
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  • Profile picture of the author smartiewriter
    If people are suffering from anxiety enough and are desperate for a cure, I'd image that they would be willing to buy if the product was beneficial for them. Something must be missing from his equation (trafficXconversionsXsales,etc.) or his visitors or content is too general in the subject of anxiety and it needs to be more targeted like anxiety in a specific situation.

    Hope that helps!
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  • Profile picture of the author thinktwice
    It's a big niche, and it's not going to go away. It looks like more and more people have anxiety if you look at the trends.

    You just need to find the good ways to monetize it.
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  • Profile picture of the author Stoney
    As an anxiety sufferer, I sometimes had trouble making decisions. I agree with the previous poster--relaxation and anti-anxiety cds and dvds can help generate income. Also, selling essential oils that help with relaxation can turn a profit. Simple information is rarely interesting enough to purchase.
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  • Profile picture of the author Simon Haestoe
    "My guess is that if someone has anxiety and it's bad enough, they would be willing so spend the money to get rid of it or lessen it."<----exactly. The fact that your friend has suffered from it, himself, is a HUGE asset. That means, he could probably create a product around it and any sales copy will be written from the heart; empathically; and really hit home.

    Edit: so, maybe your friend should become an affiliate; bring that personal experience to really talk to the prospects in copy writing?
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  • Profile picture of the author dynamicsuccess1
    What he can do is narrow down the niche based on exact type keywords. Using the keyword planner enter "anxiety" and have it pull keyword ideas. Find what keywords are being typed in and one that has competition. Competition is good, contrary to many beliefs. Because once he sets himself apart from the competition, he will be very successful.



    -Ed
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  • Profile picture of the author sparrow
    Any niche that has the markings for a doctor or hospital is getting harder and harder to find room in the search engines

    If you observe the SERPs you will see that they are populated by authorities with some form of medical training

    Google has seen to it in the medical field especially to rank these types of sites in search
    just look at the results the evidence is there

    So if your so inclined to try to market this type of product you need to look into channels where you can compete, I would forget about the SERPs these days for medical conditions in general

    Seems like an idea to pass around is some form of help group where others can get together and bide your time in getting this recognized as a authority site where others of a similar condition congregate
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  • Profile picture of the author Asadullah72
    Yes, it ought to have esteem. There are more than 100,000 month to month looks for the accurate term "tension" and numerous a large number of scans for extraordinary long tail phrases. My supposition is that in the event that somebody has nervousness and it's sufficiently awful, they would be eager so spend the cash to dispose of it or diminish it.
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