Affiliate Marketing: Who The Heck Are You?
Hey there fellow Warriors,
I got to thinking about this the other day actually. It occurred to me that while most affiliate marketing courses out there teach different strategies to make some profits with affiliate marketing, actually very few ever ask the question.
"What Type Of Affiliate Marketer Do You Really Want To Be"?, before they actually kick into what their strategy teaches.
It's a great question, as certainly not all methods are equal, and some are better suited for different types of affiliates, based on "Who" they may want to be to their prospects and customers. After attending a webinar just the other day that put a "label" to distinguish between the different models I became inspired to create this little series.
Many courses are about the "make money now" mentality, which of course sell to "desperate people" wanting a quick fix, but..if you are talking a long term, sustainable, and lasting business..that mentality just doesn't won't do.
I felt it was a great topic, and that this would ESPECIALLY help out newcomers as they enter into the world of affiliate marketing.
As some of you know in here, I've worked for some of the net's most widely recognized names in the industry either in JVRelations or Affiliate Management..so yes, I do know a thing or two about the topic
To start things off, let's dive into the different types of affiliate marketing models to help you discover which type of marketer you'd like to be for your prospects and customers in your niche marketing business..
There are Pro's and Con's to each model. Obviously some are FAR BETTER than others, and it's extremely beneficial to know what you are shooting for in your niche marketing business.
The anonymous affiliate model is what most newbie courses teach. However, there are even some higher end courses that cover it as well.
This type of affiliate marketing basically has the affiliate picking a product, or several,where there is demand and either driving traffic directly to the merchant's site, or creating a site where the products are discussed and presented for purchase.
There is usually not any other type of communication between the site owner or the prospect.
Sometimes, the affiliate will create a "pen name", and a short little bio page, but that's about it. They don't collect email addresses, or attempt to build any real rapport or connection with the prospect other than try to get them to purchase the products.
Niche marketing sites frequently using this model:
Amazon Affiliate Sites
Multi Product Physical Product Sites
Review Sites - No List Building Involved
Common ways of driving traffic:
PPC
Forum Posting
Articles
CPV
SEO
The PRO'S Of This Niche Marketing And Affiliate Model
- you can remain pretty much unknown to your prospects and customers
- no need to provide support
The CON'S Of This Niche Marketing And Affiliate Model
- Since you're attempting to remain anonymous, it's very difficult to get prospects to Know, Like, and Trust you
- Since you aren't collecting email addresses or attempting to build any type of "real" relationship, the traffic you do get will most likely never return to your site again
- Having only a "single instance of contact", conversions are generally quite low
Does This Niche Marketing Strategy And Affiliate Model Work?
Sure..you can make some money and sales this way. Using this model is how I had my first $1400 day online. But, profits such as that are very few and far between.
Morover, out of all of the affiliate marketing models we'll be looking at this is the least recommended.
Also, since this is the model that most affiliate marketing courses teach, it's not a surprise to me as to why so many people struggle for so long to make any type of steady income from their affiliate marketing efforts.
While I do have a few existing sites implementing this model, I'll be abandoning the practice in 2012 and moving forward. There's just not enough security in this type of affiliate model.
Questions or comments? Of course! Leave them below..
Next Up....The One Niche Focused Affiliate
I got to thinking about this the other day actually. It occurred to me that while most affiliate marketing courses out there teach different strategies to make some profits with affiliate marketing, actually very few ever ask the question.
"What Type Of Affiliate Marketer Do You Really Want To Be"?, before they actually kick into what their strategy teaches.
It's a great question, as certainly not all methods are equal, and some are better suited for different types of affiliates, based on "Who" they may want to be to their prospects and customers. After attending a webinar just the other day that put a "label" to distinguish between the different models I became inspired to create this little series.
Many courses are about the "make money now" mentality, which of course sell to "desperate people" wanting a quick fix, but..if you are talking a long term, sustainable, and lasting business..that mentality just doesn't won't do.
I felt it was a great topic, and that this would ESPECIALLY help out newcomers as they enter into the world of affiliate marketing.
As some of you know in here, I've worked for some of the net's most widely recognized names in the industry either in JVRelations or Affiliate Management..so yes, I do know a thing or two about the topic
Anyhow, I hope this little series may help out a few people in here, especially newcomers who may have a lot of questions about which direction they may want to be heading into with their affiliate marketing efforts.
Niche Marketing: Your Affiliate Marketing Model - Part 1
Niche Marketing: Your Affiliate Marketing Model - Part 1
To start things off, let's dive into the different types of affiliate marketing models to help you discover which type of marketer you'd like to be for your prospects and customers in your niche marketing business..
There are Pro's and Con's to each model. Obviously some are FAR BETTER than others, and it's extremely beneficial to know what you are shooting for in your niche marketing business.
Affiliate Marketing Model #1 - The Anonymous Affiliate
Watch This Video
Watch This Video
The anonymous affiliate model is what most newbie courses teach. However, there are even some higher end courses that cover it as well.
This type of affiliate marketing basically has the affiliate picking a product, or several,where there is demand and either driving traffic directly to the merchant's site, or creating a site where the products are discussed and presented for purchase.
There is usually not any other type of communication between the site owner or the prospect.
Sometimes, the affiliate will create a "pen name", and a short little bio page, but that's about it. They don't collect email addresses, or attempt to build any real rapport or connection with the prospect other than try to get them to purchase the products.
Niche marketing sites frequently using this model:
Amazon Affiliate Sites
Multi Product Physical Product Sites
Review Sites - No List Building Involved
Common ways of driving traffic:
PPC
Forum Posting
Articles
CPV
SEO
The PRO'S Of This Niche Marketing And Affiliate Model
- you can remain pretty much unknown to your prospects and customers
- no need to provide support
The CON'S Of This Niche Marketing And Affiliate Model
- Since you're attempting to remain anonymous, it's very difficult to get prospects to Know, Like, and Trust you
- Since you aren't collecting email addresses or attempting to build any type of "real" relationship, the traffic you do get will most likely never return to your site again
- Having only a "single instance of contact", conversions are generally quite low
Does This Niche Marketing Strategy And Affiliate Model Work?
Sure..you can make some money and sales this way. Using this model is how I had my first $1400 day online. But, profits such as that are very few and far between.
Morover, out of all of the affiliate marketing models we'll be looking at this is the least recommended.
Also, since this is the model that most affiliate marketing courses teach, it's not a surprise to me as to why so many people struggle for so long to make any type of steady income from their affiliate marketing efforts.
While I do have a few existing sites implementing this model, I'll be abandoning the practice in 2012 and moving forward. There's just not enough security in this type of affiliate model.
Questions or comments? Of course! Leave them below..
Next Up....The One Niche Focused Affiliate