Reader Involvement, A Simple Way To Multiply Sales!
The easy answer to increasing your conversions:
Get your readers involved!
By getting your readers involved in your copy by various devices you can hold the readers attention and pique their interest for longer.
The copy becomes more personal to them. They have an added reason to keep reading.
If getting your audience to read every word of your letter is your first goal than involving them in the process is a necessity. Your imagination is your only obstacle for how this can be done.
A few simple ways are:
However you want them involved in your letter. Just by getting them to click or type something makes it all the more real...all the more personal.
Simply put...you want to hold your audience captive and involving them is a simple way to do that!
~Sarah Johnson
Get your readers involved!
By getting your readers involved in your copy by various devices you can hold the readers attention and pique their interest for longer.
The copy becomes more personal to them. They have an added reason to keep reading.
If getting your audience to read every word of your letter is your first goal than involving them in the process is a necessity. Your imagination is your only obstacle for how this can be done.
A few simple ways are:
- creating a short quiz about their problems or your product...would work especially well when you have some suprising news to tell your readers
- having them write a statement about their biggest issue...this could build up to how your product will save them
- a questionaire
- getting them to fill in a commitment to their goal...for example, if your product helps them lose weight, the commitment could be about how much weight they wanted to lose
However you want them involved in your letter. Just by getting them to click or type something makes it all the more real...all the more personal.
Simply put...you want to hold your audience captive and involving them is a simple way to do that!
~Sarah Johnson