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do we even need to do keyword research to find profitable niches...??

by jennyuk
13 replies
Hi,

Maybe I am missing something here (I am blonde) but--

-- I keep reading how important keyword research is to find profitable niches.

Surely just going to Clickbank (lets say) and looking at the biggest sellers - will tell us which niches are most profitable.

I am confused as to the relevance of keyword research - when (lets say) we already know that weight loss is a profitable niche.

So rather than spending time analyzing keywords - surely I should just go out and build a list and promote.

Is this proving that I am indeed blonde and that I've missed something somewhere?

Love,

Jenn x
#find #keyword #niches #profitable #research
  • Profile picture of the author Charles Washington
    Just because an item has a low gravity, doesnt mean it isnt selling. It could mean that there are less people promoting it.

    I have had a sale from the product with the highest gravity, and have had sales form products with gravities of 15-30.

    What you are missing on keyword research, is the reason we do it! We dont do it to find profitable niches. We do it to find profitable keywords.

    When you do your keyword research, look for keywords within the profitable niche that have less competition. Then you can target that super profitable niche by driving highly targeted traffic to your site or article.

    With less competition, you have a better shot at people finding your site through all the clutter.

    That is why you do keyword research. So, go with weight loss and find some phrases that arent being saturated and have at it. That way you are promoting a high gravity item in a very profitable niche - and you have te ability to compete.
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    • Profile picture of the author certifying
      Originally Posted by shkad14 View Post

      Just because an item has a low gravity, doesnt mean it isnt selling. It could mean that there are less people promoting it.

      I have had a sale from the product with the highest gravity, and have had sales form products with gravities of 15-30.

      What you are missing on keyword research, is the reason we do it! We dont do it to find profitable niches. We do it to find profitable keywords.

      When you do your keyword research, look for keywords within the profitable niche that have less competition. Then you can target that super profitable niche by driving highly targeted traffic to your site or article.

      With less competition, you have a better shot at people finding your site through all the clutter.

      That is why you do keyword research. So, go with weight loss and find some phrases that arent being saturated and have at it. That way you are promoting a high gravity item in a very profitable niche - and you have te ability to compete.

      That's Sounds Professional,
      Good Chance JennyUK,
      M.
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  • Profile picture of the author Steven Wagenheim
    You know what Jenn, there are a lot of people who would probably tell you
    that it's really THAT simple.

    Find a niche that is hot, has rabid buyers with money to spend, and sell them
    something.

    Keyword research IS important to know what they're particular looking up
    when they are, say, looking for a weight loss product, like...

    "how can I lose weight"
    "best weight loss product"

    And so on. That way, you can target your promotions and site optimization
    to the keywords that people are looking for that ALSO show they are
    looking to spend money.

    Somebody looking up...

    "Free weight loss guide"

    Is NOT looking to spend money.

    Make sense?

    So yes, keyword research is important to a degree, but if it's used solely
    just to find a niche that isn't so competitive, some would say that this is
    not that important but instead it's more important just to find a niche
    where many people spend a lot of money.

    There is something to be said for that kind of thinking.
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    • Profile picture of the author matthewd
      Looking at the biggest sellers in Clickbank can show you
      what is selling, but not necessarily what is the most
      profitable.

      I compete in some markets where I spend $50/day to
      gross $100/day.

      I also compete in some smaller, but hungrier markets
      where I might only gross $80/day, but it's almost all
      profit.

      So, while going to Clickbank to see what's selling may work
      for getting you some sales. If you really want to be profitable
      it is best to actually analyze a market and see what they
      want... then check what products in Clickbank you can give
      to them.

      Originally Posted by Steven Wagenheim View Post

      Somebody looking up...

      "Free weight loss guide"

      Is NOT looking to spend money.

      Make sense?
      Steven - I used to think that, but I recently started running some better tracking on one of my sites and to my amazement... about 75% of my PPC sales in the past week have come from keyphrases that have the word "free" in it.
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      • Profile picture of the author netfiltering
        Originally Posted by matthewd View Post

        Steven - I used to think that, but I recently started running some better tracking on one of my sites and to my amazement... about 75% of my PPC sales in the past week have come from keyphrases that have the word "free" in it.
        That's a great observation, thanks for sharing. I think if you lure people in with the "free," give them something free that is worthwhile, then they are more inclined to buy from you. That's how I operate all the time--it's when I can get my hands on a free product or brochure or just information that I can be sold on a product, moreso than not having that "free" background.
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        • Profile picture of the author matthewd
          Originally Posted by netfiltering View Post

          That's a great observation, thanks for sharing. I think if you lure people in with the "free," give them something free that is worthwhile, then they are more inclined to buy from you. That's how I operate all the time--it's when I can get my hands on a free product or brochure or just information that I can be sold on a product, moreso than not having that "free" background.
          Yeah, I was so surprised b/c I always put "free" as a negative keyword in Adwords and I just happened to forget on this campaign.

          Then, I saw in my tracking that I was getting clicks on the phrase with "free" in it, so I was like "oh, crap" and put it as a negative word.

          Well, immediately after that I decided to analyze which keywords were bringing sales and I saw that a bunch were coming from the phrases about "free" so I quickly went back in and removed it from the negative keyword.

          Anyway, sorry to go off-topic from the OP.
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  • Profile picture of the author Michael Oksa
    Hi Jenn,

    This is an oversimplification, but may help your mindset.

    Keyword research is done after you choose your niche.

    Of course, you can use keyword research to fine tune a niche, but it doesn't have a lot to do with the actual niche selection.

    At the beginning it's more about market research than keyword research.

    All the best,
    Michael
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    • Profile picture of the author Kurt
      Originally Posted by Michael Oksa View Post

      Hi Jenn,

      This is an oversimplification, but may help your mindset.

      Keyword research is done after you choose your niche.

      Of course, you can use keyword research to fine tune a niche, but it doesn't have a lot to do with the actual niche selection.

      At the beginning it's more about market research than keyword research.

      All the best,
      Michael
      Hi Michael,

      I disagree. If search engine traffic is going to be the main traffic generation method, then this is totally backwards.

      For good SEO/SEM, you don't choose your keywords, let them choose you. Find keywords with good value, THEN develope a product and/or content to satisfy these keywords and phrases.

      And if you're not using SEO/SEM (and PPC to an extent) as your major marketing strategy, you really don't need to worry about keywords much at all.

      Keyword research is based on number of searches and number of competitng sites in the engines (as well as value of that traffic). So if you aren't going to use SEO/SEM, these stats are practically useless.
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      • Profile picture of the author Michael Oksa
        Originally Posted by Kurt View Post

        Hi Michael,

        I disagree. If search engine traffic is going to be the main traffic generation method, then this is totally backwards.

        For good SEO/SEM, you don't choose your keywords, let them choose you. Find keywords with good value, THEN develope a product and/or content to satisfy these keywords and phrases.

        And if you're not using SEO/SEM (and PPC to an extent) as your major marketing strategy, you really don't need to worry about keywords much at all.

        Keyword research is based on number of searches and number of competitng sites in the engines (as well as value of that traffic). So if you aren't going to use SEO/SEM, these stats are practically useless.
        Kurt,

        You're missing my point.

        How do you search for keywords?

        You have to enter something first - in other words, you have to have some idea of what the niche is. You'll notice I said you can use keywords to fine tune a niche.

        And, I also admitted it was oversimplisitic.

        What's right or wrong? Who's to say?

        My original answer to the first post was going to be...

        "Don't get sidetracked by what's supposed to be the "right" way to do things. If you think your method will work, and you have a plan - then go for it! It sounds like you are at the stage of taking action. Yes, keywords are important, but not as important as doing something. Congrats, and good luck."

        All the best,
        Michael
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        • Profile picture of the author Kurt
          Originally Posted by Michael Oksa View Post

          Kurt,

          You're missing my point.

          How do you search for keywords?

          You have to enter something first - in other words, you have to have some idea of what the niche is. You'll notice I said you can use keywords to fine tune a niche.

          And, I also admitted it was oversimplisitic.

          What's right or wrong? Who's to say?

          My original answer to the first post was going to be...

          "Don't get sidetracked by what's supposed to be the "right" way to do things. If you think your method will work, and you have a plan - then go for it! It sounds like you are at the stage of taking action. Yes, keywords are important, but not as important as doing something. Congrats, and good luck."

          All the best,
          Michael
          Hi Michael,

          How did I miss your point? You said:
          Keyword research is done after you choose your niche.

          I say you do keyword research THEN choose a niche by comparing the keywords from two more more niches.

          However, most people have already chosen a niche, so I would agree with you there.

          But again, keyword research is only needed for SEO and PPC. Other marketing methods such as JVs/"product launch" don't require keywords, and can rely on partnering with others with big email lists, etc. For those that market to big email lists, what's the purpose of keyword research?
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          • Profile picture of the author Michael Oksa
            Originally Posted by Kurt View Post

            Hi Michael,

            How did I miss your point? You said:
            Keyword research is done after you choose your niche.

            I say you do keyword research THEN choose a niche by comparing the keywords from two more more niches.

            However, most people have already chosen a niche, so I would agree with you there.

            But again, keyword research is only needed for SEO and PPC. Other marketing methods such as JVs/"product launch" don't require keywords, and can rely on partnering with others with big email lists, etc. For those that market to big email lists, what's the purpose of keyword research?
            In my first post I ALSO tried to qualify that by saying, "At the beginning it's more about market research than keyword research." Or do you disagree with that too?

            It doesn't make sense to start digging into keywords until AFTER you've identified a market.

            Please read my post as a whole, instead of taking something out of context.

            However, you do make some good points as they stand, just that I think you're not quite getting my entire point. If my entire point was "Keyword research is done after you choose your niche", then I wouldn't have written any other words to explain what I meant.

            All the best,
            Michael
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    • Profile picture of the author jbsmith
      Hey Jenn - absolutely, it's much better looking for niches by tracking demand and buying activity rather than search patterns.

      If you are only using Clickbank, then you are limiting yourself to 11,000 products where the successful ones are a fraction of that overall number.

      You can also use research techniques to uncover top selling niches in magazines, article directories, paid answer sites, high-end info product sales, Amazon, eBay...and on and on...there are many sites that will give you major clues as to hot selling niches.

      Then, the secret is to quickly uncover the best combination of keywords and copy that lead to strong conversions.

      Cheers,

      Jeff
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