Trouble With Conversions
I solved the traffic problem, now I need help with conversions. I have a "normal" client site with the normal home page in the home improvement niche, and other site tabs.
Problem: Visitors are browsing through picture gallery and the site in general, but are NOT calling or requesting a quote (desired action). I told the client that a site design is in order.. here's the question.
Question1: I would like to do a "one-pager" like this SEO2Success.com
or...this 2011-12-16_1934 - stewane's library - what do you guys think? Please remember the niche is home improvement, so take into account the mindset of potential customers..
Question2: Should I offer a free report type model? The confusing part of this is that in some ways customers might want an "official" looking site
with all the trappings of a corporate type site instead of a landing page /squeeze page
Please advise thanks.