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Aweber Myster.. how can this be?

by BizBooks
8 replies
Sent an aweber broadcast to a small list of 20 people.

Aweber shows

Opens: 61
(305.0%)

How can this be?

someone forwarding around the link?

can i find out who or where?
#aweber #myster
  • Profile picture of the author Floyd Fisher
    Maybe everyone opened it three times?
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  • Profile picture of the author BizBooks
    LOL!

    4 opens so far 61 clicks?

    Im just curious as the the traffic source-- maybe i should do something about it to capturn the downloaders info!
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    • Profile picture of the author Neil Morgan
      Yeah, maybe it's total opens rather than uniques.

      Only uniques matters really.

      Cheers,

      Neil
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      Easy email marketing automation without moving your lists.

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  • Profile picture of the author Rich Currie
    I think it is total opens. Mine often does the same thing. Pain in the butt when you want to track things.
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  • Profile picture of the author trafficwave
    If they're tracking with images, and the recipient is using a program like Mac that shows the email without actually opening it in another pane/window, then every time someone scrolls through their list of emails and the image is loaded, you're going to see that number go up.

    Open Rates are good to track.

    The more important metric, though, is your click-through rate. That's where your money comes from.
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    Brian Rooney, CEO
    TrafficWave.net Email Marketing AutoResponders
    Email Marketing Blog

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  • Profile picture of the author TracyNeedham
    Yes, it must be people opening multiple times or it's registering as such somehow like Brian said. That always happens some, but I've never seen it to this extent.

    Can't you delve further into the statistics to see who is registering as having actually opened the email? I think it may show how many times for each too.

    While open rates aren't all that reliable, I think it's helpful to track them to see changes over time. As long as you're using the same email service (so it's consistently tracking opens the same way), relative increases and decreases are good to know.

    Tracy
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    • Profile picture of the author traceye
      If they are opening it so many times, it must have been a good email .. was it a promo or a tip?
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  • Profile picture of the author BizBooks
    LOL,

    it was a download with a twist
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