Getting started...
One of the biggest problems newbies have is getting their feet off the ground and focusing their efforts on getting things done.
If you dig around the forum there are countless posts aimed at helping people on their internet marketing journey, many of these are excellent resources which if used correctly are excellent guides.
This post is not meant to be an exhaustive guide but it aims to get newbies onto a path in which they can begin to take action and build a business...without getting caught in all the overwhelming information that is out there.
If there is enough interest I will more than gladly make other posts aimed at supplementing this one....
Step #1
The very first step for any newbie should be taking a decision on what "Niche" to work on.
A "Niche" is a particular topic or area....
For example....
Golf is a niche...If you choose to go into this Niche you would be working on marketing to people interested in golf.
Weight Loss is a niche...If you choose to go into this Niche you would be working on marketing to people interested in weight loss.
Task #1
Write Down at least 3 Niches that YOU have some interest in.
(Note: Choosing a niche that you are passionate in makes it easier for you to work on)
Step #2
You should now have 3 "Niches" which you will use for this particular step....
The two "Niches" I used as an example earlier are extremely big and competitive niches....
In other words....They have lots of interest......but also lots of competition.
So our next step is to narrow down our niches into a smaller less competitive niche...
For example...
We could narrow our golf niche to.....Golf fitness... and then narrow it down even further to Golf Fitness For Men.
We could narrow down our weight loss niche to weight loss for mums and then narrow it down even further to weight loss for mums after pregnancy.
The idea is that we focus our efforts on a small area of a big niche....which means there is still a lot of interest......but less people to compete with.
Task #2
Take your three niches from task #1 and narrow them down at least twice as in the examples above.
Ready?....
Step #3
We now need to see if these niches are profitable niches...otherwise we could be wasting our time in focusing our efforts...
To do this we need to do the following:
We need to find out if there are people interested in our niche.
We need to find out if people are buying stuff in our niche.
We need to find out if people are making money in our niche.
1) Head to Amazon.com
We are looking for the Magazine section....if the Niche has a Magazine dedicated to it....there has to be an interest in the niche in which people are spending money on.
Example...Is there a Golf Magazine? Or a Weight loss related Magazine?
2) Head to Google Keyword Tool.
We are looking to see if there are people searching for our niche online.
Where it says "Word or Phrase" type in your main niche (i.e Golf) and your narrowed down versions (Golf Fitness & Golf fitness for men)
Where it says Advanced options and filters.....Make sure that this is set to the area you are targeting....I normally set mine to ALL COUNTRIES.
Click on Search....
What you are looking for is an indication that people are searching for your niche using the words that you entered in the box....or related words....
a good figure to aim for is that you have words that when added up total up to around 150,000
This would give you an indication that there are people searching for your niche online.
Make a list of the more popular phrases used.
3) Head back to Amazon.com
Do a search for your niche.....are products being sold in the niche?
4) Head over to Clickbank.com
Do a search for your niche.....are products being sold in the niche?
5) Head over to Google.com
Type in some phrases you found earlier using the Google Keyword Tool earlier on.
Can you see ads appearing on the left hand side or the top of the search results?
Task #3
Complete the above process and eliminate any niche that does not meet 4 our of the 5 steps above.
So there you have it.....a quick way of choosing a niche...
Hope this helps someone!
Regards
Chris
If you dig around the forum there are countless posts aimed at helping people on their internet marketing journey, many of these are excellent resources which if used correctly are excellent guides.
This post is not meant to be an exhaustive guide but it aims to get newbies onto a path in which they can begin to take action and build a business...without getting caught in all the overwhelming information that is out there.
If there is enough interest I will more than gladly make other posts aimed at supplementing this one....
Step #1
The very first step for any newbie should be taking a decision on what "Niche" to work on.
A "Niche" is a particular topic or area....
For example....
Golf is a niche...If you choose to go into this Niche you would be working on marketing to people interested in golf.
Weight Loss is a niche...If you choose to go into this Niche you would be working on marketing to people interested in weight loss.
Task #1
Write Down at least 3 Niches that YOU have some interest in.
(Note: Choosing a niche that you are passionate in makes it easier for you to work on)
Step #2
You should now have 3 "Niches" which you will use for this particular step....
The two "Niches" I used as an example earlier are extremely big and competitive niches....
In other words....They have lots of interest......but also lots of competition.
So our next step is to narrow down our niches into a smaller less competitive niche...
For example...
We could narrow our golf niche to.....Golf fitness... and then narrow it down even further to Golf Fitness For Men.
We could narrow down our weight loss niche to weight loss for mums and then narrow it down even further to weight loss for mums after pregnancy.
The idea is that we focus our efforts on a small area of a big niche....which means there is still a lot of interest......but less people to compete with.
Task #2
Take your three niches from task #1 and narrow them down at least twice as in the examples above.
Ready?....
Step #3
We now need to see if these niches are profitable niches...otherwise we could be wasting our time in focusing our efforts...
To do this we need to do the following:
We need to find out if there are people interested in our niche.
We need to find out if people are buying stuff in our niche.
We need to find out if people are making money in our niche.
1) Head to Amazon.com
We are looking for the Magazine section....if the Niche has a Magazine dedicated to it....there has to be an interest in the niche in which people are spending money on.
Example...Is there a Golf Magazine? Or a Weight loss related Magazine?
2) Head to Google Keyword Tool.
We are looking to see if there are people searching for our niche online.
Where it says "Word or Phrase" type in your main niche (i.e Golf) and your narrowed down versions (Golf Fitness & Golf fitness for men)
Where it says Advanced options and filters.....Make sure that this is set to the area you are targeting....I normally set mine to ALL COUNTRIES.
Click on Search....
What you are looking for is an indication that people are searching for your niche using the words that you entered in the box....or related words....
a good figure to aim for is that you have words that when added up total up to around 150,000
This would give you an indication that there are people searching for your niche online.
Make a list of the more popular phrases used.
3) Head back to Amazon.com
Do a search for your niche.....are products being sold in the niche?
4) Head over to Clickbank.com
Do a search for your niche.....are products being sold in the niche?
5) Head over to Google.com
Type in some phrases you found earlier using the Google Keyword Tool earlier on.
Can you see ads appearing on the left hand side or the top of the search results?
Task #3
Complete the above process and eliminate any niche that does not meet 4 our of the 5 steps above.
So there you have it.....a quick way of choosing a niche...
Hope this helps someone!
Regards
Chris
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