Increase your business 10X

Ron Killian · 02-03-2009, 12:20 AM

It's so simply yet to important...

Take care of the customers you already have and treat them like gold.

It's probably been said a 100 times on this forum and probably will be said another 100 times or more. But so few seem to get it.

We all know it takes either more time or more money to get a customer, then it will cost to keep one. You've already sold them once, statistics prove people will and do buy again. That is, until you blow them off.

I've lost count how many marketers I've never gotten a reply back from, either for something important or just a quick question. I'm not being a complainer, just the fact that many have lost my future business. I am also not going to recommend them to any one else.

Many preach about the backend being the silver lining, well if you can't take care of the front end, how much of a back end will there be? How much could you be losing?

Is every one of my customers happy? Probably not, that's near impossible, too many negative people in the world to start with. But I try my darn best.

While starting up a new site a while back, I unknowingly messed up the support system/contact system. There were several people who had problems and since they could not contact me, many thought I was just taking the money a running. Don't blame them. Not a good situation. I fixed the problem and replied to every one of them. I apologized, admitted my mistake and gave most of them something to try and make up for it. Did I save them all? No, I really doubt it, I'm sure some are gone for good. But, I have seen many of them back as repeat customers, several times. Even when you mess up, admit it and do your best to win them back, after all it's mostly likely much less effort and time then you take to get a new customer.

I spent a number of years in retail and I seemed to have a knack for smoothing over upset customers. I wasn't some slick talker or spin doctor, I just simply listened to them and usually agreed with them, saying they had a right to be upset. So often those people would come back only to talk to me. People just want to be heard and acknowledged, treated like a person and not just another sale. It's really such a simple thing, that could pay off 10 fold or more.

ryanman · 02-03-2009, 12:47 AM

This is very true...Treat them like human beings and not a transaction.

Eric Land · 02-03-2009, 12:55 AM

I am starting to build my first list and this point has just become more and more clear to me over the last couple of days. You have to treat them like family and not make it seem like your trying to sell them stuff. But giving them great opportunities for stuff they need.

scorpions84 · 02-03-2009, 12:56 AM

Quote:

Originally Posted by ryanman

This is very true...Treat them like human beings and not a transaction.

hahaha...

You're right, I'm a customer for some product but the customer support for that product is like they want me to bribe them higher for their support.lol

TLTheLiberator · 02-03-2009, 12:59 AM

Don't forget to give all your prospects your best efforts to become your subscribers and customers as well, as your landing pages should have some sort of exit popup software, opt-in forms and a tell-a-friend button with incentives.

This should increase your customer base by at least 10%.

TL

Ron Killian · 02-03-2009, 12:09 PM

Quote:

Originally Posted by TLTheLiberator

Don't forget to give all your prospects your best efforts to become your subscribers and customers as well, as your landing pages should have some sort of exit popup software, opt-in forms and a tell-a-friend button with incentives.

This should increase your customer base by at least 10%.

TL

I was mainly talking about after they are your customer, but some good ideas though

Sadly so many marketers put their main effort into getting the customer, but few put anything in to keeping them.

kristinecpa · 02-03-2009, 12:12 PM

It's definitely a lot harder to get new clients than to keep the ones you have. I know this, but I forget it (a lot) in my strive to keep growing. Thanks for the reminder.

Ron Killian · 02-03-2009, 12:18 PM

Quote:

Originally Posted by kristinecpa

It's definitely a lot harder to get new clients than to keep the ones you have. I know this, but I forget it (a lot) in my strive to keep growing. Thanks for the reminder.

We all forget sometimes, I know I do.

Steve Crooks · 02-03-2009, 12:18 PM

Absolutely spot on there, I find that as soon as you start treating customers as real people with real problems that need solving, you start to get a lot more of a real rapport with them. This can only be good for everyone..

02-03-2009, 12:20 AM	#1
Ron Killian Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Arkansas, USA. Posts: 1,518 Blog Entries: 17 Thanks: 86 Thanked 124 Times in 98 Posts Social Networking Contact Info	Increase your business 10X It's so simply yet to important... Take care of the customers you already have and treat them like gold. It's probably been said a 100 times on this forum and probably will be said another 100 times or more. But so few seem to get it. We all know it takes either more time or more money to get a customer, then it will cost to keep one. You've already sold them once, statistics prove people will and do buy again. That is, until you blow them off. I've lost count how many marketers I've never gotten a reply back from, either for something important or just a quick question. I'm not being a complainer, just the fact that many have lost my future business. I am also not going to recommend them to any one else. Many preach about the backend being the silver lining, well if you can't take care of the front end, how much of a back end will there be? How much could you be losing? Is every one of my customers happy? Probably not, that's near impossible, too many negative people in the world to start with. But I try my darn best. While starting up a new site a while back, I unknowingly messed up the support system/contact system. There were several people who had problems and since they could not contact me, many thought I was just taking the money a running. Don't blame them. Not a good situation. I fixed the problem and replied to every one of them. I apologized, admitted my mistake and gave most of them something to try and make up for it. Did I save them all? No, I really doubt it, I'm sure some are gone for good. But, I have seen many of them back as repeat customers, several times. Even when you mess up, admit it and do your best to win them back, after all it's mostly likely much less effort and time then you take to get a new customer. I spent a number of years in retail and I seemed to have a knack for smoothing over upset customers. I wasn't some slick talker or spin doctor, I just simply listened to them and usually agreed with them, saying they had a right to be upset. So often those people would come back only to talk to me. People just want to be heard and acknowledged, treated like a person and not just another sale. It's really such a simple thing, that could pay off 10 fold or more.
	Largest Selection of PLR Articles on the Planet! Also Audio, PLR Ebooks, Graphics, PLR Video, Templates, PLR Websites and more with Private Label Rights. Discover Big Profits with the FREE PLR Newsletter!

02-03-2009, 12:47 AM	#2
ryanman The Ultimate Warrior War Room Member Join Date: Oct 2008 Posts: 922 Thanks: 18 Thanked 295 Times in 141 Posts	Re: Increase your business 10X This is very true...Treat them like human beings and not a transaction.
	My WSO- 100% Commissions. This has never been done before. Trust Me! You Don't Want To Miss This... Jump On it Now!

02-03-2009, 12:55 AM	#3
Eric Land Advanced Warrior War Room Member Join Date: May 2008 Location: New York Posts: 837 Thanks: 14 Thanked 46 Times in 31 Posts Contact Info	Re: Increase your business 10X I am starting to build my first list and this point has just become more and more clear to me over the last couple of days. You have to treat them like family and not make it seem like your trying to sell them stuff. But giving them great opportunities for stuff they need.
	I am looking for ad swaps pm me if you are too!

02-03-2009, 12:59 AM	#5
TLTheLiberator Please get a net biz plan War Room Member Join Date: Apr 2008 Location: , , USA. Posts: 1,428 Blog Entries: 3 Thanks: 1,105 Thanked 559 Times in 427 Posts	Re: Increase your business 10X Don't forget to give all your prospects your best efforts to become your subscribers and customers as well, as your landing pages should have some sort of exit popup software, opt-in forms and a tell-a-friend button with incentives. This should increase your customer base by at least 10%. TL

02-03-2009, 12:12 PM	#7
kristinecpa HyperActive Warrior War Room Member Join Date: May 2007 Location: Missouri, USA. Posts: 168 Blog Entries: 9 Thanks: 10 Thanked 1 Time in 1 Post	Re: Increase your business 10X It's definitely a lot harder to get new clients than to keep the ones you have. I know this, but I forget it (a lot) in my strive to keep growing. Thanks for the reminder.
	Ebiz Tax Tips - Disclaimer: Any tax advice contained in this message is not intended to be used and cannot be used by a taxpayer for the purpose of avoiding penalties that may be imposed by law. It is strongly recommended that you get additional help from a (paid) tax professional who is familiar with your unique circumstances. In other words, don't take take advice from a forum ;)

02-03-2009, 12:18 PM	#9
Steve Crooks Senior Warrior Member War Room Member Join Date: Jan 2006 Location: Hampshire, United Kingdom. Posts: 1,568 Thanks: 72 Thanked 374 Times in 192 Posts Social Networking	Re: Increase your business 10X Absolutely spot on there, I find that as soon as you start treating customers as real people with real problems that need solving, you start to get a lot more of a real rapport with them. This can only be good for everyone..
	Check Out My New Challenge The Google Free Website Profits Challenge! --------------------------