Is It Just Me, or Isn't There a Lot of PPC Campaign Info Here?

12 years ago

PPC is pretty hard and bad information can cost a lot of money so even if you read something online doesn't mean that is true. Most info that you can find for FREE online is in PPC Section of this forum.

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Rod Cortez

12 years ago

Originally Posted by amarketing

Hi all,

I've been doing some forum searches and have been checking around in the "SEO, ADSENSE, PPC" forum, but I just haven't found a lot of information on things like creating an adwords campaign or any type of paid advertising campaign.

Am I just looking in the wrong places, or are they just unpopular topics around here.

As a side note...I've been able to find information on just about everything else about IM here, so I'm not knocking the Warrior Forum at all! This place is still one of the best places on the web to learn about IM.

Amarketing,

Just from my own experiences and observations in the past couple of years, a lot of marketers who used to do a lot of PPC, have transitioned to other ways of getting paid traffic, viral traffic, content syndication, SEO, etc. because PPC has become a big pain in the left ear lobe.

For example, you can run a campaign on niche or specialty websites such as Facebook, Plenty of Fish, etc. with a lot less hassle than using straight up PPC. Also banner advertising is really cheap and can be effective if you know how to track conversions.

RoD

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amarketing

12 years ago

Originally Posted by Rod Cortez

Amarketing,

Just from my own experiences and observations in the past couple of years, a lot of marketers who used to do a lot of PPC, have transitioned to other ways of getting paid traffic, viral traffic, content syndication, SEO, etc. because PPC has become a big pain in the left ear lobe.

For example, you can run a campaign on niche or specialty websites such as Facebook, Plenty of Fish, etc. with a lot less hassle than using straight up PPC. Also banner advertising is really cheap and can be effective if you know how to track conversions.

RoD

Thanks a lot for that info, Rod.

I didn't know about marketers moving a way from ppc. When you say this, I assume that you are speaking about advertising with search engines because you go on to say that marketers are moving to advertising on specific sites like facebook, plenty of fish, etc. I do remember a few talking about how PPC is more expensive than it used to be.

The reason I'd like to learn about paid advertising in general (not just ppc) is that it gives you the opportunity to quickly expand a profitable campaign. Also, it seems like it may be a good alternative source for traffic when you are in a niche that's competitive enough that you can't get your site to rank high enough to get a decent amount of traffic. I can't speak too much on it, though, since I really don't know much about it....that's why I'm asking where I can find more.

Your post really makes a good point, though. That is, you want your traffic to come from a variety of sources, not just one.

Thanks

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sbucciarel

Banned 12 years ago

PPC discusssions are here

Adsense / PPC / SEO Discussion Forum

Thanks

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mrketing.me

12 years ago

Hey there,

You will be able to find a lot of valuable information in this forum, Not necessarily focused or grouped, but they are there.

Some of the most valuable information are not in posts or guides, they are rather in different questions, answers and shared experiences spread in the forum. If you didn't find the things you want through the forum search, try google

e.g. site:warriorforum.com creating PPC Campaign guide

Here are a couple of links that might be useful to you

http://www.warriorforum.com/ad-netwo...-your-ads.html

http://www.warriorforum.com/adsense-...tep-video.html

http://www.warriorforum.com/ad-netwo...per-click.html

Best of luck

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sbucciarel

Banned 12 years ago

cashtactics.net used to be owned by a very successful PPC marketer who turned the site over when he launched his own PPC ad network.

It sill has a ton of ppc info in it and a forum with tons more.

Thanks

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tayuyaa

12 years ago

If you want infos on PPC and any other paid advertising I suggest you
to hang out into the CPA section on the forum, the CPA guys do
a lot of paid advertising so they will be able to answer your questions (few of them)

Ad Networks - CPA, CPM, CPL - Millionaire Makers..

Thanks

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Rod Cortez

12 years ago

Everyone,

The OP stated that they had already been to the PPC forum and was asking why there wasn't a whole lot of information about "creating an adwords campaign or any type of paid advertising campaign" there.

For me at least, it's kind of a gray area and it's probably okay to be here. Though that's not my call, so of course I'll defer to the mod's decision on that.

Another reason why people don't share too much about their paid advertising campaigns is also because they don't want others to know where THEY ARE advertising. I'll be honest with you, I found a few websites last year that were goldmines in one particular niche and I definitely would not share that information in a public forum. Just being candid with y'all.

RoD

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TestiVar

12 years ago

The two major players that appear to be at the top of the PPC food chain are actually the least effective of the twelve largest PPC advertising sources.

Even the identity of those other ten PPC advertising sources is generally considered to be important trade secret information by most advertisers.

I do know of one package that sold for about $295 as I remember that disclosed the PPC traffic sources used by one top marketer. I believe it is still sold. It was called Traffic Evolution or something very similar.

Thanks

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minion

12 years ago

PPC can be very expensive, and it's definitely something that I try to stay away from... You end up spending too much time worrying about click ratios, prices, bounce rates, keywords, better ad text - ends up being more trouble than it's worth. The amount of money I spent on PPC is better put somewhere else that actually generates more long-term results.

In saying that, I know a couple of people who swear by PPC - but they run e-commerce sites, so a single click obviously has more value to them.

Though I've been looking at trada recently - looks like it might take the headache out of PPC.

Thanks

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PPC-Coach

12 years ago

Everything moves in one big cycle. The affiliate marketing herd moves from one traffic to another then back. I've seen it happen. PPC fell out of favor when Adwords started banning affiliates. The guys who though Adwords was the only game in town moved onto other traffic sources. The guys who know better stuck with it and still make money today.

There's tons of information out there on it, it's just not at the forefront today because the herd is grazing in another pasture at the moment.

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royljestr

12 years ago

PPC is a very finicky subject. Just because someone gets a campaign to work doesn't necessarily mean that it will work for you. Plus if you gave too many details it would increase everyone's bids and then it may not be profitable anymore.

A lot of guys do PPC and do well with it and you can find some good info here on the forums, but you have to ultimately do all the testing yourself.

Thanks

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amarketing

12 years ago

Thanks a lot for all of the info, guys.

I just looked at the
Ad Networks - CPA, CPM, CPL - Millionaire Makers.. forum and it does appear at first glance to have more info on PPC than the Adsense / PPC / SEO Discussion Forum section.

Thanks for the chshtactics.net reference, I'll look into that.

I agree that PPC must be one of those subjects where people have a lot of "secrets" that they don't want to divulge to the masses. Also, as another poster said, PPC may not be totally popular as a traffic source right now in IM, so that may be another reason why I haven't' been reading a lot on it lately.

Lastly, thanks to the member Marketing.me for linking to those great threads. I'll be sure to give them a read.

Thanks

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A87

12 years ago

Google Adwords actually has a help center which is structured much like a forum. The answers are given frequently by actual Google employees. They'll tell you exactly the best way to set up your campaign and answer specific questions. There is a lot of information on there.

Thanks
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JohnMcCabe 12 years ago

One more reason you don't see as much info on paid advertising is because a lot of the members here are chasing the holy grail of free traffic, particularly from search engines. Some of them are spending a fortune getting all that 'free' traffic.:rolleyes:

Most of the folks in the Adsense/PPC/SEO forum are more interested in getting paid for clicks than paying for them.

And, as Rod mentioned, most of the folks that find a hidden "honey hole" aren't interested in publishing the location...
- Thanks
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celente

12 years ago

PPC section in here buddy. Go take a look at that.

Its a touchy subject. WHY?...

Simple some people make millions off of PPC, like frank kern does. Others have lost tens of thousands of dollars.

We we do well ok from PPC. But it aint easy, you have to spend time learning and understanding how to split test, offer, copy prices, pages, autoresponders....

Its not an easy feat, but if you in the right niche and can do these things well you can make a killing.

But there is a small percentage of people that come out the other end, in profit.

LIke I said, you have to know what you are doing, and willing to spend some capital on testing.

Thanks

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Is It Just Me, or Isn't There a Lot of PPC Campaign Info Here?

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