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Why do sellers post the number of sales they made in the ad title?

by teemoney
11 replies
Hi everyone
(newbie here)...Why do sellers post the number of sales they made in the ad title? Noticed this done in the Warrior Special Offers section. Is this some marketing tactic to hype up a product?

Looking forward to your feedback
Tee
#made #number #post #sales #sellers #title
  • Profile picture of the author Tonylee93
    It usually helps the buyer to make a discussion if they feel comfortable that the seller has complete a few sales than the buyer is more likely going to buy from them!
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  • Profile picture of the author Michael Meaney
    It's a form of social proof to show how popular a product is.

    But they never mention the refund rate... hmm..
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  • Profile picture of the author Jason Johns
    Hi Tee,

    It provides social proof to potential buyers that it is a popular product and encourages people to click on the thread to find out why so many people are buying it and then they buy it too.

    It's a good marketing tactic to encourage people to click on the link and join the crowd.

    All the best

    Jason
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  • Profile picture of the author UMS
    It's a simple method to "prove" that their product is very popular.

    This technique has been around for eons. I'm sure you must have seen ads on TV or in magazines where they say something along the lines of:

    Over 1 million satisfied customers have bought X!
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  • Profile picture of the author AndyBlackSEO
    Yes, it is likely to tell people "Hey... X number of people like this product... You should jump on this too". It's to show that it is popular.
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  • Profile picture of the author Brad Anderson
    They like to boast, simple as that.
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    • Profile picture of the author Michael Meaney
      Originally Posted by Brad Anderson View Post

      They like to boast, simple as that.
      I respectfully disagree, most sellers know that every word of sales copy is used for a specific purpose and is geared towards making the sale. Blatant ego isn't a good way to motivate prospects unless it causes pain, and even then it's risky.
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  • Profile picture of the author Suthan M
    Yup, its a 'social proof" of how popular the product is and why YOU should join in as well to add to that number :-)
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    Whats the latest movie you watched? Anything good?

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  • Profile picture of the author teemoney
    wow so many replies lol. i wonder how many ads have false sales numbers?

    i mean nothing wrong with posting the number of sales i guess, assuming it's legit.
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  • Profile picture of the author jborjaperez
    Yup, for the most part it helps the customer feel SAFE in the purchase of the product because a whole flock of people already bought it.

    Would you buy candy from the shady guy in the alley or the guy in the middle of the mall?

    That's my take on it.

    -Jared
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  • Profile picture of the author teemoney
    I can see how it makes the customer feel safe...well i guess it works then for the sellers.
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