Hotels Hotels Hotels... Let's case study
I just landed a job with a company that owns 5 hotels In New Orleans, LA.
New Orleans is a great tourism city and we sell a ton of hotel rooms a year.
Like anything tho, tourism is a season, and we have slow times.
In taking this job I have acquired control of a slew of websites. 1 for each of our hotel properties, and 2 other websites that are awesome domain names - which generate about 60k a year in hotel commission sales - not related to our own properties.
Those 2 url's are
FrenchQuarter.com
NewOrleansHotels.com
Now when it comes to domain weight, tourism, and hotel sales, it doesn't get any better than those 2 url's.
Now the problem is, these sites are sooooo old. I mean so old they are built on tables and not div's. We use travelocity as our affiliate, and we get a very good commission structure from them.
The sites have been on "auto pilot" for years. They do pretty good on organic traffic. I have been tasked with re-building the sites, and basically I have to make them generate the maximum amount revenue possible.
I come from a background where I only had to make websites pretty. Now I have to get it to produce money. So this is a new territory for me. I've been doing my research and ended up here.
I have to get some goals and plans together for the first quarter of this year. Design, SEO, Coding... the whole nine. So time is of the essence.
I'm fairly confident with using GA, but there are so many facets of it that I don't know about.
How can I best leverage it to provide the data moving forward, to help us make better decisions in the future.
I would like to use this opportunity for everyone in this community to participate in the journey.
From SEO progress, design decisions, and coding techniques.
Hopefully it will provide others the opportunity to learn from the process, as well as me.
So I'm asking, could anyone point me to the best resources on SEO, And planning out a year for a successful campaign.
Thanks,
Nola
Sal
When the Roads and Paths end, learn to guide yourself through the wilderness
Beyond the Path
Publish Coloring Books for Profit (WSOTD 7-30-2015)