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Old 08-21-2008, 07:16 AM   #1
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Default New Browser Feature Spells Doom For Cookies?

I am not a techie so I don't know the nuts and bolts of how cookies work but if people have the ability to keep their surfing private what impact will this have on affiliate marketing?

BBC NEWS | Technology | Web browser to get 'privacy mode'

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Old 08-21-2008, 08:07 AM   #2
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Default Re: New Browser Feature Spells Doom For Cookies?

Quote:
Originally Posted by Martin Luxton View Post
I am not a techie so I don't know the nuts and bolts of how cookies work but if people have the ability to keep their surfing private what impact will this have on affiliate marketing?

BBC NEWS | Technology | Web browser to get 'privacy mode'

Martin

This could pose a bit of a breaking point for affiliate programs that will use a cookie to allow an affiliate to get credit for a customer if they return and buy later.

Some affiliate programs place a cookie lasting 7, 14, 30, or in some cases up to 365 days allowing that affiliate to collect their commission for users they refer who come back in that time period to buy.

It should have limited effect on referrals that convert immediately, but I can see the fallout as many affiliate marketers start losing a chunk of revenue that represents these people who actually do come back later to buy.

Michelle Mythe is a friend of mine, and an author of several fantasy novels. (I have no financial affiliation, her work just deserves the publicity)
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Old 08-21-2008, 09:36 AM   #3
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Default Re: New Browser Feature Spells Doom For Cookies?

Scott

On the bright side, at least people can stop saying "clear your cookies before you buy through my link".

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Old 08-21-2008, 11:12 AM   #4
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Default Re: New Browser Feature Spells Doom For Cookies?

Quote:
Originally Posted by Scott Burton View Post
This could pose a bit of a breaking point for affiliate programs that will use a cookie to allow an affiliate to get credit for a customer if they return and buy later.

Some affiliate programs place a cookie lasting 7, 14, 30, or in some cases up to 365 days allowing that affiliate to collect their commission for users they refer who come back in that time period to buy.

It should have limited effect on referrals that convert immediately, but I can see the fallout as many affiliate marketers start losing a chunk of revenue that represents these people who actually do come back later to buy.
Personally, I am not worried one bit. With change comes innovation and with every problem, there is always a solution.

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Old 08-24-2008, 05:42 PM   #5
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Default Re: New Browser Feature Spells Doom For Cookies?

I have no idea what it is that they think that they're adding to the browsing experience. My browser already blocks all cookies, JavaScript and other things with which I don't wish to be bothered by default, except for a list of domains I have flagged as trusted. As far as I am aware all browsers have this ability, even a scrap heap reject like IE.


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