Video Marketing = Money?

12 years ago

Most of my clients will host the videos I produce on YouTube but will embed the video directly on their site. They use YouTube as more of a "video server" than for video marketing (such as gaining an audience, subscribers, etc and sending them to the website).

I think most of the view come from funny cat videos...lol...half kidding!

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BrashImpact 12 years ago

We use video as a short commercial for us..or for our clients on one of our Niche Sites... I really like to use it in conjunction with the Exclusive Advertising we offer clients via one of our sites...

By helping them create a Cool Short Commercial Video the Conversions went through the roof if they actually watch the Video... Like a 4x better conversion.

Video is here to stay...You either gotta embrace it or get left in the Dust IMHO.

BTW - That is a Huge # of video views according to forbes... Thanks for the share.

Robert
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Silas Hart

12 years ago

Originally Posted by WebsiteVideoPresenter

Most of my clients will host the videos I produce on YouTube but will embed the video directly on their site. They use YouTube as more of a "video server" than for video marketing (such as gaining an audience, subscribers, etc and sending them to the website).

I think most of the view come from funny cat videos...lol...half kidding!

Thats how I use YouTube. I do make sales through YouTube specifically though (for physical products) but mostly use YouTube to host videos in which I'm showing off products.

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NatureGal

12 years ago

If you upload unique videos onto youtube, meaning no copyright content or music, and if your videos get enough hits, youtube will start paying you for the ads they display on your video.

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Osman_M

12 years ago

Yeah I was shocked at the numbers. I mean an hour worth of video is being uploaded every second! Thats something. I wonder what kind of servers youtube must be using lol.

All jokes aside, I have heard various uses of videos into a marketing campaign. The short commercials BrashImpact you talk about have brought a lot of success to a lot of people.

@BrashImpact: what do you define as short? Like how long would the mini commercial be?

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BrashImpact

12 years ago

Originally Posted by Osman_M

Yeah I was shocked at the numbers. I mean an hour worth of video is being uploaded every second! Thats something. I wonder what kind of servers youtube must be using lol.

All jokes aside, I have heard various uses of videos into a marketing campaign. The short commercials BrashImpact you talk about have brought a lot of success to a lot of people.

@BrashImpact: what do you define as short? Like how long would the mini commercial be?

Osman - We try and keep the commercials between 23 sec and 31 seconds as this seems to be the optimal window of time... We saw to big of an Abandonment rate when they were much longer...

The key here... We are looking for a very specific call to action.. whether it be a phone call, Link click, email sign up, text message or traffic to the Money site...

I think its really important...and where a lot of warriors really fail miserably, is they have no plan of attack with reasoning... Laying out a site, niche site or whatever the case may be... What do you want a Visitor too Do?

Knowing exactly what you want the visitor too do allows us to set things up in such a way and run testing until we have the very best recipe on that website for the Call to Action we are trying to Execute.

It allows for extremely laser targeted traffic with incredible conversions.. these are things I have rarely seen discussed on the WF in 4 years...

Regards,
Robert

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richrowley

12 years ago

Originally Posted by BrashImpact

Osman - We try and keep the commercials between 23 sec and 31 seconds as this seems to be the optimal window of time... We saw to big of an Abandonment rate when they were much longer...

The key here... We are looking for a very specific call to action.. whether it be a phone call, Link click, email sign up, text message or traffic to the Money site...

I think its really important...and where a lot of warriors really fail miserably, is they have no plan of attack with reasoning... Laying out a site, niche site or whatever the case may be... What do you want a Visitor too Do?

Knowing exactly what you want the visitor too do allows us to set things up in such a way and run testing until we have the very best recipe on that website for the Call to Action we are trying to Execute.

It allows for extremely laser targeted traffic with incredible conversions.. these are things I have rarely seen discussed on the WF in 4 years...

Regards,
Robert

Some great information here!

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Osman_M

12 years ago

Originally Posted by BrashImpact

Osman - We try and keep the commercials between 23 sec and 31 seconds as this seems to be the optimal window of time... We saw to big of an Abandonment rate when they were much longer...

The key here... We are looking for a very specific call to action.. whether it be a phone call, Link click, email sign up, text message or traffic to the Money site...

I think its really important...and where a lot of warriors really fail miserably, is they have no plan of attack with reasoning... Laying out a site, niche site or whatever the case may be... What do you want a Visitor too Do?

Knowing exactly what you want the visitor too do allows us to set things up in such a way and run testing until we have the very best recipe on that website for the Call to Action we are trying to Execute.

It allows for extremely laser targeted traffic with incredible conversions.. these are things I have rarely seen discussed on the WF in 4 years...

Regards,
Robert

Thats experience and testing right there folks. Take some notes.

Thats awesome stuff! Thanks for the great information.

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Andyhenry 12 years ago

Originally Posted by BrashImpact

these are things I have rarely seen discussed on the WF in 4 years...

Well there are probably 2 reasons for that.

1 - They've been said 1000 times here while I've been a member, so you must have just not seen them.

2 - They're marketing 101 - the most basic concepts in marketing, so they're quick and easy to say and easy to understand.
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Jon Patrick

12 years ago

YouTube traffic is powerful if you have the right strategy, the right niche, the right video production quality, etc. In other words, there are a lot of factors at play, but if you get it right, the traffic can be overwhelming. And it can be the right kind of traffic, which is even more important. Considering that YouTube is the second largest search engine in the world (read that again!), you're missing out on a big part of the game if you're not getting your piece of the traffic emanating from its search bar.

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RedSealCanada

12 years ago

Originally Posted by Osman_M

Hey guys,

I was just browsing Forbes to catch up on some business news and came acorss this article:

Now thats big number! However, I myself have never really utilized youtube or video marketing in general to its full capacity.

What are some the strategies you guys are using in conjunction with video sharing sites?

In my business, video is paramount. My product demos are video, ALL of my testimonials are video. This has had a huge impact on my sales.

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joona

12 years ago

It is not about the format of your message (video, text, audio), it is about your message and how it connects with the target customer.

It doesn't matter if you have the best video production and quality in the world if the message in your video is not getting people who see the video do what you want. It's just like BrashImpact said above.

Right message + right audience + right offer = money

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Kim Roach

12 years ago

Originally Posted by joona

It is not about the format of your message (video, text, audio), it is about your message and how it connects with the target customer.

It doesn't matter if you have the best video production and quality in the world if the message in your video is not getting people who see the video do what you want. It's just like BrashImpact said above.

Right message + right audience + right offer = money

This is SO on target!

You must have a market to message match.

But I think an even bigger lesson here is that we should ALL be doing LIVE video.

Nothing will build a relationship with your subscribers like LIVE video does.
When people see your face on video - they form an instant connection with you.
It's one of the fastest ways to build rapport with your readers.

And all you need is a flip cam.

The REAL money is in the RELATIONSHIP you develop with your subscribers
and the VALUE that you provide.

Simple videos do this better than almost any other content platform.

Keep it real. Show your personality and your subscribers will quickly become raving fans.

- Kim

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celente 12 years ago

Originally Posted by Kim Roach

This is SO on target!

The REAL money is in the RELATIONSHIP you develop with your subscribers
and the VALUE that you provide.

- Kim

This is so true.

Keyword research too, and also checking what is trending and hot on yotube. It took us about a full year to realise what is working and not working with video marketing and youtube, but once you realise what IS working it can do wonders for you.
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Mbullard

12 years ago

Originally Posted by joona

It is not about the format of your message (video, text, audio), it is about your message and how it connects with the target customer.

It doesn't matter if you have the best video production and quality in the world if the message in your video is not getting people who see the video do what you want. It's just like BrashImpact said above.

That's not necessarily true: Report debunks myths about consumers and marketing videos | TechJournal South

Here's a brief synopsis of the link:
"Myth: More casual, YouTube-style, videos produced in-house can be seen as authentic, and are effective in building credibility and demonstrating products.
What the research shows: Professionally-produced videos with quality lighting and sound matter a lot to shoppers. Consumers appreciate high quality video production, and professionally generated videos receive greater engagement and are seen as more reliable when making purchase decisions.
More than half of consumers (54%) cited a preference for watching more "polished" professionally produced videos.
While only 30% of respondents indicated they were inclined to buy a product as a result of watching user-generated videos from peers, more than 47% of consumers called professionally produced videos "more reliable" in helping make purchase decisions."

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richrowley

12 years ago

Videos and YouTube are full of potential if you just get on with something. There's lots of strategies but the biggest one is just continuing to do one of them repeatedly.

I often use very short videos with just a few sentences of text and music to peak someones interest and send them to a site of mine.

Nothing fancy and sometimes my videos are just 30-40 seconds long thats all.

Rich

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SamuelUherek

12 years ago

YouTube is really powerful. In my opinion almost all marketers should have at least some short video like Robert said.

The number of people who search YouTube is huge. When I want to find something I go to google for written information like definitions and YouTube for "how to", "why", "top" phrases. I find it to have more valuable results than Google.

We need to play it wise, like with Google.

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YasirYar

12 years ago

YouTube is a really powerful tool, and in my opinion, it is the most underutilized platform on the internet in terms of potential. With so many unique visitors, if one can get their video seen by a large number of people, the chances of them visiting your website increases exponentially, and your earning potential is pretty much unlimited! It's quite easy to put up a video, and getting views is not THAT difficult either if one is willing to put a little bit of effort into it.

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tharith

12 years ago

Most people like watching video You Tube. So it is useful to make it for getting traffic.

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sriram rajan

12 years ago

Yes read me too read about youtube in time or another big magazine this week , they have like 60hours content in like 5 minutes or some weird number like that and are positionaing to become a TV giant ... Video is very important and helps establishing.relationships with our prospects for sure,

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robbdogg30

12 years ago

Originally Posted by Osman_M

Hey guys,

I was just browsing Forbes to catch up on some business news and came acorss this article:

YouTube Reaches 4 Billion Video Views Per Day

Now thats big number! However, I myself have never really utilized youtube or video marketing in general to its full capacity.

What are some the strategies you guys are using in conjunction with video sharing sites?

Yeah Youtube is the most powerful means to marketing I ever seen. For example, you could go to Clickbank find a good recurring trial product, do a video review or pay someone for fiverr to do for you. You can place a video on youtube build some good quality backlinks to it. Go to fiverr pay somebody to send some views,favorites,likes,subscribers to your video. From there you can just sit back and watch the traffic and sales come in, there are lots of people making 1,000s off of videos....I'm one of them.

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vip-ip

12 years ago

Video marketing does not equal automatic money, just like all article marketing is not a done deal. It has to be done right.

Best Regards,
vip-ip ...

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IM Leauge

12 years ago

Its important to use youtube. make sure you build an audience. When uploading a video to youtube submit a press release. For rapid exposure and views.

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Pinkysoll

Banned 12 years ago

Video Marketing is definitely the way of the web these days.

Youtube is a massive market potential but you have to do some testing to see what works and converts better.

Creating one video won't cut it, you have to build a following, develop your channel, and create backlinks for your videos, through press release submission, rss submission, bookmarking, social media etc.

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Randall Magwood

12 years ago

I create Youtube videos everyday. I don't worry much about hits per individual video... i just keep pressing on more and more with my videos, and i see that it's working due to the number of Youtube subscribers i have and my total video views. I was able to double my results within just 1 week.

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Kael41

12 years ago

I'm LOVING youtube commercial distribution. Case in point: new plugin launched day one, at the end of 24 hours I had a buy-in rate of 212 orders.

lol, I should have jumped on this bandwagon years ago..oh well, haven't done many product launches but now that I know

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Scott Skinner

12 years ago

Purchase a product, software, physical products seem to work best. Do a review video, demonstrating the product, share your positive results.

I still get affiliate checks from vids I posted over 5 years ago.

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sfdomain

12 years ago

Oh -- just almost finished my second complex Youtube project -- it took 3 weeks plus on my spare time. I'll make it simplier next time.

This thread is very interesting for me too. Thanks to everybody -- so much usefull information here.

Thanks

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Eduard Stinga

12 years ago

Wow - not long ago I thought it was 1 billion a day.. now it's 4

What can I say - it's obvious proof that video is part of everyday life now which is good for me as a video producer, business should go through the roof

*fingers crossed*

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perfectlovehere

12 years ago

Find someones video who has a lot of views and ask to pay a bit to put your affiliate link in their description.

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Steve Faber

12 years ago

You Tube Marketing Tip:

With you tube, make the last part of your video, the part that contains the call to action, run about 45 seconds longer than it neds to.

Why?

Simple, if you do that, the last scene stays up there for the extra time. If not, the video ends, showing the multi-video window screen, and inviting the viewer to click on another video. Better you invite the viewer to click on a link to your site.

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Claire Koch

12 years ago

this is an awesome tip use it i know i will.

Originally Posted by Steve Faber

You Tube Marketing Tip:

With you tube, make the last part of your video, the part that contains the call to action, run about 45 seconds longer than it neds to.

Why?

Simple, if you do that, the last scene stays up there for the extra time. If not, the video ends, showing the multi-video window screen, and inviting the viewer to click on another video. Better you invite the viewer to click on a link to your site.

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EmmaWilliams

12 years ago

Just like any SEO strategy, video marketing does not guarantee money there and then. There are lots of factors that affect the success of your video. The definite indicator of success if the number of views that you get because you know for sure that a percentage of those who clicked and watched your video direct themselves to your professional website. You can also customize the links as the keywords to your page so that Google traces this and it can add up to your search engine results.

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ZK

12 years ago

Defiantly, you can make good money with youtube videos, a huge amount of people go to you tube every day, if you manage to let your video standout and play it right, you will get decent traffic

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PaulV

12 years ago

Video marketing and YouTube can be used in the same ways as traditional Website marketing SEO and Google.

Now that YouTube has its own search tool you can find a rough idea as to how much traffic certain keywords are getting and make a video for them.

The best part of Video Marketing is that you can literally BLAST backlinks to your video and have it ranking overnight in YouTube AND Google without getting any Google Penalties!

It truly is a breath of fresh air from doing traditional SEO.

Let me know if you have anymore questions about it, I am excited to share.

Hope this helps,

Paul

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Chris Lengley 12 years ago

I don't know exactly in which perspective you asked this question; but, I just left video marketing this month.

I was trying to build the list from videos. First, it's tough; second, the subscribers which I got from YouTube vidoes were not natural readers. They were only interested in videos, not in articles or in affiliate links. That's my experience.

On the other hand, I written only 2 articles and I got two sales immediately. In addition, the open rates of my emails are much higher. And, I think it's only because, people who read articles are also interested in reading my emails.

So, that's my experience. I tried video marketing 2 to 3 months but in the end I got that video watchers are not basically readers. So, for affiliate marketing, I feel, article marketing is 1000 times better than video marketing.

I tried it, and I am happy that I tried this thing. That's only my experience, I don't know what others have experienced in video marketing.
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Jeremy Bratcher

12 years ago

Video marketing has been alive and well especially on YouTube for years. However, it is usually done the wrong way. For example, some think they will get crazy conversions to their CPA offers if they make a short video related to the topic and link their affiliate link in their video. While this may get you a few conversions most people aren't going to follow such a spammy link.

YouTube is an excellent platform to host a vlog (video blog) which is linked back to your money site. Whether the content is original or syndicated from written media into video, you can provide viewers with quality material and give them a reason to visit your website.

This is just one example of what not to do and what to do. YouTube is growing at an enormous rate each and everyday and so is it's usefulness to IM.

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julesw

12 years ago

Definitely drives traffic for me, creating videos around specific keywords and making cool content.

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michaelcorvin

12 years ago

I get a lot of my traffic from video marketing. I was actually surprised on how much traffic I got and the conversions. Actually, I get my best sales conversions from YouTube.

Michael

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marcuslim

12 years ago

Like other marketing methods like article marketing, video marketing is really about getting traffic to your site. But it is a powerful way of getting traffic because video is the preferred medium of communication in this day and age.

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richrowley

12 years ago

Originally Posted by marcuslim

Like other marketing methods like article marketing, video marketing is really about getting traffic to your site. But it is a powerful way of getting traffic because video is the preferred medium of communication in this day and age.

Good point made here! Video is incredibly engaging, especially something a little different that keeps people attention - which isnt that long so keep things short and sweet.

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NicoleBeckett

12 years ago

Anytime you can get front-and-center in front of your target audience - where they can both see and hear for themselves that you're legitimate and not a "guru" wannabe or a scam artist

- that's a good thing.

And, you don't need a Hollywood-sized budget to make great videos. As long as you take care of the basics (like a microphone that works, a background that's not distracting, and a script that's informative and engaging), you can produce awesome videos. It's all about being creative.

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NewParadigm

12 years ago

Anyone have experience w/ the live mobile video streaming sites such as Qik? What kind of value might they have?

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ddev

12 years ago

Video Marketing is awesome. A youtube video = Targeted Traffic from YTB + (in many cases) Top Google Ranks.

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xxxJamesxxx

12 years ago

If you're not using video in your marketing, you're missin' out... BIGTIME!

Trick is to get your videos ranked in Google. Master that and you've cracked it my friend

James Scholes

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localvseo

12 years ago

Also consider using hosted video. I have a strong YouTube marketing plan for my clients and my own lead generation, but there are a lot of benefits to using private hosting as well. I always use a hosting platform when I want to control the content, have an unbranded player for a clean look, prevent the content being embedded on sites you don't want it to etc. I have gone into detail in other posts on this, but at least for my work it is pretty important to have complete control over the video content.

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Video Marketing = Money?

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