Money Now vs. Money Later

by Zeus66
26 replies
I do a lot of coaching and just generally talking to people just getting started in IM. And if there's a common theme in most of these discussions, it's the need for money right now. Yesterday. By the end of this week. No later than next week.

I hate to be a parade rainer, but almost everything in IM involves delayed gratification. You do the work now and the payoff is usually weeks or even months later. Sometimes it never comes. It's an inherent risk. You either accept it and try anyway, or you do something more certain.

Which is what I want to remind newer people about (the more certain part).

Many of us who are established in IM and doing this stuff full-time got our start totally or in large part offering services early on.

What skill do you have that other marketers need done? Figure that out and hang a shingle offering that service. Here are some ideas:
  • Installing Wordpress, themes, plugins
  • Writing articles and/or site content
  • Doing backlinks
  • Research of all kinds (keywords, niches, blog material, etc.)
And that's just a small sample. If you need money in a hurry, this is your answer. It's not building affiliate sites or list building or any of the more traditional IM stuff. Most of that won't bring home any significant bacon for weeks at a minimum.

My advice is to go look at the Warriors For Hire section here and see what others are offering and what seems most popular. Get a feel for what marketers and site owners need, then jump in and fill that need.

And if you don't think you have any such skills yet, that's your first step. Devote a week or two to learning how to do just one in-demand thing well enough to offer it and get paid.

Once you've got some cash coming in, invest some of it in the more long-term IM business models for passive income. It's what a lot of us who have "made it" did. It works.

John
#money
  • Profile picture of the author sriram rajan
    Exactly the advice i have been posting.... NEWBIES please listen up it will save you $$$ and frusturation.. Thanks dude
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  • Profile picture of the author Zeus66
    Yep. I mean, it's work. You might get to where you can outsource it all and just be the owner. But for the vast majority of us, we're owner-operators. And it's not easy. The great myth out there is that this is easier than working a job. It's not at all. It's harder than any job I had working for someone else.

    But it's also more satisfying. By a ton.

    John
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    • Profile picture of the author fin
      Personally, I don't think providing services is IM, or at least not in the good sense.

      I'd rather polish shoes than build someone backlinks.

      There's having your own business, then there's pretending you do while you are still a slave to other people.
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      • Profile picture of the author packerfan
        Originally Posted by fin View Post

        Personally, I don't think providing services is IM, or at least not in the good sense.

        I'd rather polish shoes than build someone backlinks.

        There's having your own business, then there's pretending you do while you are still a slave to other people.
        Why do people on this forum not understand what Internet Marketing is? If you run a service and market it online, guess what, that's Internet Marketing.

        If you're looking for passive income, that's something that could be Internet Marketing, but something like adsense is not Internet Marketing. It's being a publisher and getting paid for advertising.

        I would be like calling the National Enquirer Internet Marketing.

        I just don't get it.
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        • Profile picture of the author fin
          Originally Posted by packerfan View Post

          Why do people on this forum not understand what Internet Marketing is? If you run a service and market it online, guess what, that's Internet Marketing.
          .
          I guess in the same way that I wouldn't call my local butcher an offline marketer.
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          • Profile picture of the author UMS
            Originally Posted by fin View Post

            I guess in the same way that I wouldn't call my local butcher an offline marketer.
            Well, if you local butcher creates a marketing campaign and advertises to his local market via flyers and newspaper ads, you could well call him an offline marketer.
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            • Profile picture of the author fin
              Originally Posted by UMS View Post

              Well, if you local butcher creates a marketing campaign and advertises to his local market via flyers and newspaper ads, you could well call him an offline marketer.
              Well my local butcher has a poster on his window for the benefit of passing customers, but like I say, I don't call him an offline marketer.

              Plain old butcher to me.
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              • Profile picture of the author Jon Patrick
                OP, I agree with your logic completely. You could even go so far as to recommend, as some experienced IM'ers do, that a newbie may be best served by finding a regular job to keep him or her afloat during the early stages. IM can be tough for those who need to make money "yesterday."
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      • Profile picture of the author Zeus66
        Originally Posted by fin View Post

        Personally, I don't think providing services is IM, or at least not in the good sense.

        I'd rather polish shoes than build someone backlinks.

        There's having your own business, then there's pretending you do while you are still a slave to other people.
        Slaves don't get paid.

        I hate doing backlinks, too, but it needs doing so it's a business opportunity for those that don't hate it.
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        • Profile picture of the author AnitaCross
          It had to be said, John. And I'm glad you're saying it, because you have the credibility to be taken seriously.

          I've been at this since late 1995, long before "Internet Marketing" was a niche. First as an employee, then later as my own boss. It was easier back then, but only because there wasn't as much competition.

          It was always work, and the better the 'package', (site, service, whatever,) the more work you put into it... then and now.

          But as you pointed out, when you're doing the work to build your own business, it is so much more gratifying... even when it's more effort than a j.o.b., and eats up a lot more time than one.

          Thanks for going out on a limb...
          -Anita
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  • Profile picture of the author lisakleinweber
    Tiffany Dow recommends wanna-be IMers to start with providing a service for two reasons. 1) to make money now and 2) to learn what people who have money to spend (and are therefore presumably successful) are actually doing and how they are doing it.

    At least that's what I think she said
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  • Profile picture of the author Michael Oksa
    Great points, Zeus!

    There are some people who need money now because they are in a desperate situation. Then there are those who need money now because they are always chasing after the next greatest thing.

    If I were to create a thread title for that concept, perhaps it would be...

    "The Eternal Hustle vs. Building a Business"

    All the best,
    Michael
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    "Ich bin en fuego!"
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  • Profile picture of the author George Wright
    Off line, people pay lots of money for services that require no more skills than it takes to post on this forum.

    There is an ongoing friendly (sometimes not so friendly) battle, on this 'ol forum between the need money right now crowd/proponents and you're dogmeat if you aren't building a business peeps.

    The two factions will always be at odds both on and off line.

    George Wright
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  • Profile picture of the author sethczerepak
    Damn good post man. The biggest obstacle to long term success is immediate success. Newbies, get that and you're ahead of 90% of the other IMers out there.
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  • Profile picture of the author Troy_Phillips
    I build traffic funnels for clients. In the beginning I did every aspect of it myself. I still do a lot of it.

    Most of the funnels require a money site, 4 feeder blogs, each blog also contains a list building aspect and follow ups, there is also 4 article directories and 4 press release sites, and even some low tier blogger blogs or wiki sites involved.

    There is a lot of content involved .. a lot of backlinking involved, a lot of site indexing, a lot of what many would consider worse than shining shoes.

    I can do three funnels a week by myself or 9 to 12 with the proper outsourcers helping me with content.

    Those I do by myself (a lot of my long time customers demand my content) start at $2500. If the customer just wants SEO value from the bottom tiers, I use the outsourcers and they start at $1600.

    Customers then have the option of me handling the maintenance and that can run anywhere from a couple hundred to twelve hundred residual.

    I am not too good to shine shoes if it feeds my family. While I consider what I do as a business, it really doesn't bother me if others think I am beneath a true marketer.

    It takes a pretty decent marketer to get enough people to a site selling $2500 services to sell them. (this is not a click bank norm 1/100 conversion). One would think it takes a pretty good salesman to sell them once it gets there also.
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  • Profile picture of the author Dennis Gaskill
    Another common sense, top of the line post by the Zeus-hammer!

    Nice John, just what a lot of people needed to hear, I'm sure, whether they admit it or not.
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  • Profile picture of the author PPC-Coach
    Totally agree and I cannot even count how many times i've heard these excuses in the past 4 years:

    1.) "That sounds like a lot of work, I want something easier."

    2.) "That sounds good but I don't want to learn that, I just want to take the easiest route".

    3.) "I want to make $1,000 per day but I only have a budget of $20 and want to spread that out over 30 days."

    I feel very bad for people who are new to internet marketing. They get blasted with products after products that are complete b.s. They start believing the sales pages they read. They get into the wrong mindset and refuse to snap out of it.

    It must be so confusing for them hearing advice that is so different from so many people. The guys who state the truth usually are sought after only after the newbie has realized that all the crap he's been fed was just that.

    It's the "I want it all yesterday and if you can't give it to me, then shame on you. Don't tell me to take action, give me the step by step guide and it better be less then 2 steps or I'm not doing it" generation.
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  • Profile picture of the author DianaHeuser
    Originally Posted by Zeus66 View Post

    What skill do you have that other marketers need done? Figure that out and hang a shingle offering that service. Here are some ideas:
    • Installing Wordpress, themes, plugins
    • Writing articles and/or site content
    • Doing backlinks
    • Research of all kinds (keywords, niches, blog material, etc.)
    John,

    I joined this forum 6 months ago planning on making money out of Information Products. In order to do that I had to learn everything from how to install a Wordpress blog, how to create a landing/sales/optin page, how to setup a list and autoresponders etc etc.

    I have made a total of $9 from one info product that I created.

    But ... that process of learning all the technical stuff to make that $9.00 resulted in me branching off into an area that I NEVER expected to when I first joined - Offline consulting.

    I am no expert, but I now know more than most small offline business owners in South Africa. That skill set that I learnt (all from the Warrior Forum by the way) has resulted in $1000 sales for me. I have another $1500's worth of new orders that just came in.

    Will I still create Information Products? Yes, but now I don't have to stress about paying my monthly bills and I have the peace of mind and time to create a really good product that will actually make a difference to people's lives instead of racing after the quick cash.

    Di

    P.S. I got retrenched this month. I panicked! For about 30 seconds. I knew that I would be ok and it was time to go back into business for myself. Imagine how different that experience would have been if I had not spent the last 6 months focusing purely on learning.

    By the way, in case it's not clear after this long waffle, I am agreeing with you
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  • Profile picture of the author vick2011
    This requires too much time, and investments I rekon the best way is to look at a niche and just outsource to fiverr backlinks and do hard marketing.
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    • Profile picture of the author Troy_Phillips
      You really raking it in with that model? John gave a valid plan. Do us a favor and spell yours out .. if it is really viable, it could be a great resource for many on here.


      Originally Posted by vick2011 View Post

      This requires too much time, and investments I rekon the best way is to look at a niche and just outsource to fiverr backlinks and do hard marketing.
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  • Profile picture of the author YasirYar
    This is great advice, and something everyone new to this field should read and understand. Internet marketing in all its various forms is not about instant returns. Most of the time, it does take longer than a month to get rewards for your hard work.

    I agree absolutely that if somebody is looking for instant money within the next few days, their best bet is to get some kind of freelancing job in any field they are an expert in. This can either be done on this forum in the Warriors for Hire section or on any outsourcing marketplace.

    Thanks for writing this up!
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  • Profile picture of the author Randall Magwood
    Originally Posted by Zeus66 View Post

    I do a lot of coaching and just generally talking to people just getting started in IM. And if there's a common theme in most of these discussions, it's the need for money right now. Yesterday. By the end of this week. No later than next week.
    You should tell them to start a business on ebay if they want to see instant profits. Sell that 50-inch flatscreen is what i say.
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  • Profile picture of the author goindeep
    Originally Posted by Zeus66 View Post

    I do a lot of coaching and just generally talking to people just getting started in IM. And if there's a common theme in most of these discussions, it's the need for money right now. Yesterday. By the end of this week. No later than next week.

    I hate to be a parade rainer, but almost everything in IM involves delayed gratification. You do the work now and the payoff is usually weeks or even months later. Sometimes it never comes. It's an inherent risk. You either accept it and try anyway, or you do something more certain.

    Which is what I want to remind newer people about (the more certain part).

    Many of us who are established in IM and doing this stuff full-time got our start totally or in large part offering services early on.

    What skill do you have that other marketers need done? Figure that out and hang a shingle offering that service. Here are some ideas:
    • Installing Wordpress, themes, plugins
    • Writing articles and/or site content
    • Doing backlinks
    • Research of all kinds (keywords, niches, blog material, etc.)
    And that's just a small sample. If you need money in a hurry, this is your answer. It's not building affiliate sites or list building or any of the more traditional IM stuff. Most of that won't bring home any significant bacon for weeks at a minimum.

    My advice is to go look at the Warriors For Hire section here and see what others are offering and what seems most popular. Get a feel for what marketers and site owners need, then jump in and fill that need.

    And if you don't think you have any such skills yet, that's your first step. Devote a week or two to learning how to do just one in-demand thing well enough to offer it and get paid.

    Once you've got some cash coming in, invest some of it in the more long-term IM business models for passive income. It's what a lot of us who have "made it" did. It works.

    John
    I agree but I also disagree, I know lots of people that put hard work and effort in and dont see nothing back for their efforts.
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    • Profile picture of the author Troy_Phillips
      If they are putting in hard work and effort into doing the things Zues66 suggest, and providing quality, there is no way they are not making something.


      Originally Posted by Andrei Rotariu View Post

      I agree but I also disagree, I know lots of people that put hard work and effort in and dont see nothing back for their efforts.
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by Zeus66 View Post

    What skill do you have that other marketers need done? Figure that out and hang a shingle offering that service. Here are some ideas:
    • Installing Wordpress, themes, plugins
    • Writing articles and/or site content
    • Doing backlinks
    • Research of all kinds (keywords, niches, blog material, etc.)
    And that's just a small sample. If you need money in a hurry, this is your answer.
    Ta da ... this is the real blueprint for making money online in a hurry
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  • Profile picture of the author sal64
    Fair call Z66.

    I used to get a ton of people selling their hard luck stories at seminars.

    But yes, there is a difference between investing in and building a business and instant cash.

    Biggest mistake I made was to not reinvest initial income from my ebook sales.

    Sal
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    You Won't See The Light Until You Open Your Eyes.
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