The Retail Rules Are The Online Rules As Well..

RevenueRabbi · 02-04-2009, 05:55 PM

The retail business model has long been based on a simple customer acquisition and retention strategy.

1. Get potential customers into your store.
2. Convince them to pay for your product or service.
3. Bring them to back to purchase again.

Acquire. Convert. Retain.

In Internet Marketing Lingo:

1. Get potential clients into your site/funnel/whatever.
2. Convince them to pay for your product or service.
3. Bring them to back to purchase again and again and again and again.

Rinse. Wash. Repeat.

artwebster · 02-05-2009, 01:44 AM

Very true and, do you know what is really, really astonishing?

Shopkeepers don't keep re-writing 'the best ways to keep a shop' and sell it to each other!

Tsnyder · 02-05-2009, 01:49 AM

Personally, I find I always get better results if
I wash before I rinse and repeat...

Tsnyder

RevenueRabbi · 02-05-2009, 07:32 AM

Quote:

Originally Posted by artwebster

Very true and, do you know what is really, really astonishing?

Shopkeepers don't keep re-writing 'the best ways to keep a shop' and sell it to each other!

that is so very true! never thought of it like that, but that's EXACTLY what the IM Niche keeps doing to each other

02-04-2009, 05:55 PM	#1
RevenueRabbi Business Strategy Expert Join Date: May 2006 Location: Award Winning Entrepreneur Posts: 1,672 Blog Entries: 1 Thanks: 592 Thanked 56 Times in 42 Posts Social Networking	The Retail Rules Are The Online Rules As Well.. The retail business model has long been based on a simple customer acquisition and retention strategy. 1. Get potential customers into your store. 2. Convince them to pay for your product or service. 3. Bring them to back to purchase again. Acquire. Convert. Retain. In Internet Marketing Lingo: 1. Get potential clients into your site/funnel/whatever. 2. Convince them to pay for your product or service. 3. Bring them to back to purchase again and again and again and again. Rinse. Wash. Repeat.
	small business ideas

02-05-2009, 01:44 AM	#2
artwebster Brutal honesty's me Join Date: Sep 2008 Location: Coín, Spain Posts: 1,032 Blog Entries: 4 Thanks: 33 Thanked 251 Times in 138 Posts Social Networking Contact Info	Re: The Retail Rules Are The Online Rules As Well.. Very true and, do you know what is really, really astonishing? Shopkeepers don't keep re-writing 'the best ways to keep a shop' and sell it to each other!
	You might not like what I say - but I believe it. Build it, make money, then build some more Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

02-05-2009, 01:49 AM	#3
Tsnyder Wordsmith War Room Member Join Date: Jul 2003 Location: , , USA. Posts: 2,530 Thanks: 260 Thanked 621 Times in 320 Posts Social Networking Contact Info	Re: The Retail Rules Are The Online Rules As Well.. Personally, I find I always get better results if I wash before I rinse and repeat... Tsnyder
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