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The Retail Rules Are The Online Rules As Well..

by BizBooks
3 replies
The retail business model has long been based on a simple customer acquisition and retention strategy.


1. Get potential customers into your store.
2. Convince them to pay for your product or service.
3. Bring them to back to purchase again.


Acquire. Convert. Retain.


In Internet Marketing Lingo:


1. Get potential clients into your site/funnel/whatever.
2. Convince them to pay for your product or service.
3. Bring them to back to purchase again and again and again and again.


Rinse. Wash. Repeat.
#online #retail #rules
  • Profile picture of the author artwebster
    Very true and, do you know what is really, really astonishing?

    Shopkeepers don't keep re-writing 'the best ways to keep a shop' and sell it to each other!
    Signature

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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    • Profile picture of the author BizBooks
      Originally Posted by artwebster View Post

      Very true and, do you know what is really, really astonishing?

      Shopkeepers don't keep re-writing 'the best ways to keep a shop' and sell it to each other!
      that is so very true! never thought of it like that, but that's EXACTLY what the IM Niche keeps doing to each other
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  • Profile picture of the author Tsnyder
    Personally, I find I always get better results if
    I wash before I rinse and repeat...

    Tsnyder
    Signature
    If you knew what I know you'd be doing what I do...
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