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How Google Identifies Spam, revealed by Matt Cutts

by Avy Smith
13 replies
Hi Warriors, I came across this wonderful post the facts revealed by Matt Cutts about Google Spam Identification. I hope it will benefit everyone and would save your efforts, answer your questions and several new threads. See what we should avoid and what not..

Document Level Classifiers and Google Spam Identification
#cutts #google #identifies #matt #revealed #spam
  • Profile picture of the author Aniket
    This very good info. Every email marketer should check it.
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    • Profile picture of the author Avy Smith
      Originally Posted by Aniket View Post

      This very good info. Every email marketer should check it.
      Exactly, see how it is simple to keep good work going. All one has to do is to be reasonable and work hard.
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  • Profile picture of the author Fernando Veloso
    Is THAT how they identify spam? Ouch, that must hurt. ahahahah. I mean, c'mon. I see two options here:

    One - This is another disinfo marketing stunt - quite usual in Google.
    Two - They are using 1980's techniques to catch bad guys in 2012.

    Tip: check this page and see how one of the top results keeps spamming Google and making moola. You can clearly see what I mean - it's dead abvious.

    For a starter Google COULD detect SPAM by watching the URL descriptions they use.



    Funny ****, especially coming from the biggest SE in the world.
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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    • Profile picture of the author Avy Smith
      Originally Posted by Fernando Veloso View Post

      Is THAT how they identify spam? Ouch, that must hurt. ahahahah. I mean, c'mon. I see two options here:

      One - This is another disinfo marketing stunt - quite usual in Google.
      Two - They are using 1980's techniques to catch bad guys in 2012.

      Tip: check this page and see how one of the top results keeps spamming Google and making moola. You can clearly see what I mean - it's dead abvious.

      For a starter Google COULD detect SPAM by watching the URL descriptions they use.



      Funny ****, especially coming from the biggest SE in the world.
      That's right Fernando, Matt Cutts being on Top of the news these days. Well, that statement was made months ago. The experts reviewed it recently after Google Algorithm Update.

      They are making news nowadays about everything.
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      • Profile picture of the author tianshi
        Is there a more simple explanation to this?
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        • Profile picture of the author Avy Smith
          Originally Posted by tianshi View Post

          Is there a more simple explanation to this?
          What do you want to know? All it means is that go for producing good work, avoid spamming other places and your own too. Use your time to technically better stuff. It will help you get good returns online.
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          • Profile picture of the author bruceetz
            Originally Posted by Avy Smith View Post

            What do you want to know? All it means is that go for producing good work, avoid spamming other places and your own too. Use your time to technically better stuff. It will help you get good returns online.
            Thanks Avy, well said! Great find but if this is all they have to identify spam Google SERP's are in trouble as Fernando pointed out.

            Oddly enough, I'm not seeing too many SERP positioning changes in my industry. Probably because everyone has built their systems to include spammy techniques that the "good work" doesn't exist to make the change... yet.
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            Bruce works as Director of Product Development at Dealer HD an
            automotive marketing agency in the Chicago area specializing in automotive SEO and dealer websites.

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            • Profile picture of the author Avy Smith
              Originally Posted by bruceetz View Post

              Thanks Avy, well said! Great find but if this is all they have to identify spam Google SERP's are in trouble as Fernando pointed out.

              Oddly enough, I'm not seeing too many SERP positioning changes in my industry. Probably because everyone has built their systems to include spammy techniques that the "good work" doesn't exist to make the change... yet.
              Hi Bruce, Fernando's said the right thing but the problem is exercising a legal check in so strict manner would not suffice the needs as well. It is as this adage goes "Every solution creates a new problem". Besides, even if the celebs like Mark Zuckerberg and Matt Cutts making the news like Paris Hiltion and Kim Kardashian still we have to read all news in the wildest hope if we get something new to learn and find out the possible way to be among liked ones. Besides, sooner or later the good work always gets very well appreciated, at least it is a good refuge to weary souls who put their efforts in the right direction and await results. Besides, we always take higher percentage of people as a democratic solution to every problem. So, the black sheep are also getting noticed besides the white means whitehat seos. Your point about SERP is valid and unqeustionable.
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        • Profile picture of the author jasono
          Originally Posted by tianshi View Post

          Is there a more simple explanation to this?
          I had a hard time understanding the post but on a simple thought, just submit unique posts--no keyword stuffing, no spamming, etc.
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  • Profile picture of the author paul_1
    This is indeed a helpful thread... Thanks for sharing this to us. Posts like these made WF the best forum
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  • Profile picture of the author tpw
    What features would you look at if you were designing a document level classifier to identify web spam?

    The concluding sentence in this story reflects my approach to staying on the good side of Google...

    "If I designed the search engine, would this look like spam to me?"

    That question has served me well in the search engines for going on a decade.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Avy Smith
      Originally Posted by tpw View Post

      The concluding sentence in this story reflects my approach to staying on the good side of Google...

      "If I designed the search engine, would this look like spam to me?"

      That question has served me well in the search engines for going on a decade.
      That's the realistic approach very well said indeed. Good luck for years to come.
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  • Profile picture of the author black_muffin
    Google is getting smarter, I no longer do SEO for the same reasons...
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