7 replies
This isn't revolutionary, but it's helped my Amazon sites out a lot, and it's easy enough that anyone can (and should) do it.

If you listen to the successful veterans, they all talk about testing constantly... I test a lot with my own products, but little Amazon affiliate sites not so much, as my main philosophy with Amazon sites has just been to get the reader to Amazon.com.

But... using a simple feature of Pretty Links and a few separate tracking IDs from your Associates account, you can really figure out what's working and what's not, so that you can do more of what's working.

Basically I've just set up a different tracking ID for every "type" of link from my Amazon sites.

For example, a tracking ID for product images that link back to it's respective product page.

A tracking ID for links that say, "read more real customer reviews here..."

A tracking ID for links in comparison tables.

A tracking ID for basic in-context links within the actual articles on your site.

A tracking ID for sidebar banner ads.

A tracking ID for links that say "click here to buy from Amazon.com"

You get the picture...

To make inserting the different types of links easier, you can create "groups" of links with Pretty Links. You can group them in two ways: you can group them by product, or group them by type of links. I've found it's easier to group the links by product, because then you have all the links for that product on one page when you're writing the article(have pretty links open in a separate tab).

If you've got things that work for your Amazon sites, I'd obviously like to hear them as well...
#amazon #sales
  • Profile picture of the author Jwil1025
    thanks for posting. I have a few amazon sites flapping about and need to put some work into them..

    Jeremy
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  • Profile picture of the author godinu
    Nice. I haven't tried grouping prettylinks yet but i absolutely love that plugin.
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  • Originally Posted by NateRivers View Post

    This isn't revolutionary, but it's helped my Amazon sites out a lot, and it's easy enough that anyone can (and should) do it.

    If you listen to the successful veterans, they all talk about testing constantly... I test a lot with my own products, but little Amazon affiliate sites not so much, as my main philosophy with Amazon sites has just been to get the reader to Amazon.com.

    But... using a simple feature of Pretty Links and a few separate tracking IDs from your Associates account, you can really figure out what's working and what's not, so that you can do more of what's working.

    Basically I've just set up a different tracking ID for every "type" of link from my Amazon sites.

    For example, a tracking ID for product images that link back to it's respective product page.

    A tracking ID for links that say, "read more real customer reviews here..."

    A tracking ID for links in comparison tables.

    A tracking ID for basic in-context links within the actual articles on your site.

    A tracking ID for sidebar banner ads.

    A tracking ID for links that say "click here to buy from Amazon.com"

    You get the picture...

    To make inserting the different types of links easier, you can create "groups" of links with Pretty Links. You can group them in two ways: you can group them by product, or group them by type of links. I've found it's easier to group the links by product, because then you have all the links for that product on one page when you're writing the article(have pretty links open in a separate tab).

    If you've got things that work for your Amazon sites, I'd obviously like to hear them as well...
    Wow, great effort. I must be honest I only use one tracking ID per site.
    They say that the best marketers spend most of their time testing testing testing and tracking tracking tracking, so maybe you're on to something.

    Well done.
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  • Profile picture of the author Lucasp
    Originally Posted by NateRivers View Post

    This isn't revolutionary, but it's helped my Amazon sites out a lot, and it's easy enough that anyone can (and should) do it.

    If you listen to the successful veterans, they all talk about testing constantly... I test a lot with my own products, but little Amazon affiliate sites not so much, as my main philosophy with Amazon sites has just been to get the reader to Amazon.com.

    But... using a simple feature of Pretty Links and a few separate tracking IDs from your Associates account, you can really figure out what's working and what's not, so that you can do more of what's working.

    Basically I've just set up a different tracking ID for every "type" of link from my Amazon sites.

    For example, a tracking ID for product images that link back to it's respective product page.

    A tracking ID for links that say, "read more real customer reviews here..."

    A tracking ID for links in comparison tables.

    A tracking ID for basic in-context links within the actual articles on your site.

    A tracking ID for sidebar banner ads.

    A tracking ID for links that say "click here to buy from Amazon.com"

    You get the picture...

    To make inserting the different types of links easier, you can create "groups" of links with Pretty Links. You can group them in two ways: you can group them by product, or group them by type of links. I've found it's easier to group the links by product, because then you have all the links for that product on one page when you're writing the article(have pretty links open in a separate tab).

    If you've got things that work for your Amazon sites, I'd obviously like to hear them as well...
    So what were your results?
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    • Profile picture of the author NateRivers
      Originally Posted by Lucasp View Post

      So what were your results?
      Comparison tables send the most sales of any link type, next is contextual links within the article, and then clickable images. The other stuff sends sales but those 3 get clicked the most and thus generate the most sales.
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  • Profile picture of the author cooler1
    Interesting results. Do you use a plugin to create comparison tables? If so, which plugin do you use.

    If you use a contexual link within the article, does it effect the on page SEO if you put a link in the first sentence? Because following good on page SEO, the keyword in the first sentence should be bolded, so I was wondering if the keyword was made a link then this would effect the search engines seeing it as being bolded.
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    • Profile picture of the author NateRivers
      Originally Posted by cooler1 View Post

      Interesting results. Do you use a plugin to create comparison tables? If so, which plugin do you use.

      If you use a contexual link within the article, does it effect the on page SEO if you put a link in the first sentence? Because following good on page SEO, the keyword in the first sentence should be bolded, so I was wondering if the keyword was made a link then this would effect the search engines seeing it as being bolded.
      I'll don't usually make the first instance of the keyword an affiliate link- I usually put a comparison table after the first paragraph or so.

      I use a WSO plugin for the tables- here's the link
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