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"Phrase" vs [Exact] ???

by Ant Marshall
5 replies
Hey guys,

I'm currently building a new portfolio of Adsense sites and I need to know the real difference.

Here's my example. I've found a keyword that gets 91 global searches a month [Exact]

Whilst it's getting 1300 global searches for the "phrase".

Any advice here from experience?

And yes the .com is available
#exact #phrase
  • Profile picture of the author SUPER Louie
    Here's an example for you to understand.

    Let's say our keyword is train your dog

    For exact matches, the user needs to input exact keyword train your dog in the search box

    For phrase match, the keyword is still in that order but the user can append other words, like:
    how to train your dog?
    train your dog the right way
    best way to train your dog

    I hope that helps
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  • Profile picture of the author KenJ
    I now only refer to "Exact" to help me make decisions. I tend to be looking for 1,000 minimum per month exact for anything I would write about. I don't have dedicated adsense sites but I would have thought that sort of number would be a good starting point.
    91 sounds too low - unless there are other keywords within your keyword.

    e.g. "beginners guitar lessons" also contains the keywords "Beginners guitar" and "guitar lessons" So if the combined "Exact" numbers are decent then that might still work. (Unresearched Example)
    Hope that makes sense

    Kenj
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  • Profile picture of the author Ant Marshall
    Thanks guys!

    You've also hit another point Ken, searches per month.

    I'm sure I've read in eBooks anything from 300 is good but I may be mistaking it for Amazon.

    Anyone?
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  • Profile picture of the author Aniket
    From my experience keyword with 1000 exact searches per month is good to go.
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