How do you filter out short tail keywords in PPC (or even can you)?

[PhoenixFlex]

I’ve got a question about negative keywords in your PPC campaigns –

Is it possible to filter out searchers that use only short-tail keywords?

For example, I’ve just done some analysis with my new ad group ‘Satellite TV PC’ for a tv-to-pc converter. 20 out of the 29 clicks I received came just for the single broad “satellite TV” – which obviously isn’t much of a buying keyword. Can I stop searchers from finding my ad with just the words “satellite TV”, but still include the words in longer-tail phrases?

Could I use the keyword “–[satellite TV]” – or would that filter out all results with those two words in?

Thanks in advance, I hope I haven’t sounded to confusing!

All the best,
PhoenixFlex

[Glenn Leader]

Some keyword tools will allow you to quarantine keywords based on
number of words in a phrase. Keyword Evolution Pro does this, but
it's no longer on sale. I have been toying with the idea of creating
a php version, but with so many other projects on the go right now,
it's not even on my horizon.

Glenn

[George Katsoudas]

Yes, you can do what you describe.

-[satellite TV]

If someone searches for 'satellite TV' EXACTLY, your ad won't come up. If he searches for "satellite TV software", it CAN show up.

It's called an embedded match.

But try to get rid of the broad match keywords in your campaign ASAP. Replace them with "phrase match" and, ideally, [exact match].

"Predicting" the term 100% correctly = higher CTR and higher quality score - and more moolah.

Don't rely on broad match.

George