How do you filter out short tail keywords in PPC (or even can you)?
Is it possible to filter out searchers that use only short-tail keywords?
For example, I've just done some analysis with my new ad group 'Satellite TV PC' for a tv-to-pc converter. 20 out of the 29 clicks I received came just for the single broad "satellite TV" - which obviously isn't much of a buying keyword. Can I stop searchers from finding my ad with just the words "satellite TV", but still include the words in longer-tail phrases?
Could I use the keyword "-[satellite TV]" - or would that filter out all results with those two words in?
Thanks in advance, I hope I haven't sounded to confusing!
All the best,
PhoenixFlex
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