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If list building works...

by ckbank
24 replies
Bear with me. We all know, if done properly, a person can make good money with opt-in lists. We collect highly targeted emails and at the end, create campaigns. With that in mind, except higher profit margins and gained reputation in particular niche, what other advantages are there to running campaigns with products you have created?
#building #list #works
  • Profile picture of the author TopKat22
    I don't think I fully understand the question.

    You can build a list to promote affiliate products not just for running campaigns for products you have created.
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    • Profile picture of the author ckbank
      Oh, okay. I though list building, for some reason, worked much better if you sold your own products.
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      Now that's what I call Guerrilla Marketing.
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      • Profile picture of the author TopKat22
        Originally Posted by ckbank View Post

        Oh, okay. I though list building, for some reason, worked much better if you sold your own products.
        No wonder you were confused about list building.

        I have found that people need a lot more direction than can be provided in sales pages, so I create lists based on those needs in niches I am familiar with and the forums and social networks I follow.

        That is how I found my niches and then I did some research to find which ones where profitable and found good products that I personally used that were of good value to promote.

        I give added value by answering the questions before they are asked of my subscribers and I build a relationship with them based on other things I've read online.

        I started with just one list and that took me a few days to get going as I had no previous technical knowledge. But now, I can get a new page up and start a new list in a few hours.

        The other day I started a new one and within a little over 6 hours had made my first sales. :-)

        However, for me, it is not about speed. It is about continual, consistent, maintainable residual income so I promote mostly recurring programs of high demand.
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        44 days in and we broke the $10K a month recurring bench mark.

        Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author officer_iron
    It works either way. Just depends on what you want to do. I do both. When you create and sell your own product, you're not splitting the earnings, plus you are building your name and your brand.
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  • Profile picture of the author Steve McBride
    The point of list building is that you have a traffic source that you can call on at any time. You are always building your list from different traffic sources, but whenever you come out with a new product, or want to promote someone else's, you already have all that traffic "saved" up, and you can use that traffic source over and over. It doesn't matter if it's your own product or not, you always have a traffic source waiting for you, and you will get better and better results if you begin building a relationship with the people on your list.
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  • Profile picture of the author marcuslim
    List building is the heart and soul of internet marketing. You absolutely need to build a list if you want to have a long-term sustainable online business, whether you are selling your own products or promoting products as an affiliate.
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    Marcus Lim
    Silver Bullet Publishing

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  • Profile picture of the author tpw
    List building works fine for your products and other people's products.

    If you are a product building machine, then chances are you can only create one product every week to two weeks.

    But, by selling other people's products too, you can give your subscribers more value over the long-term.

    The issue is not "how much you can make" really... The real issue is "how much value can you give your readers".
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    Bill Platt, Oklahoma USA, PlattPublishing.com
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  • Profile picture of the author Jack Coxill
    Building an email list of targeted buyers is very effective and worth it. If you offer them value and good content, you can build a great relationship with your list, and enable the list members to become more responsive to your products, offers and promotions. You can call on them whenever you like.

    Also, you can offer JV swaps, ad swaps and solo ads to marketers who offer value and good content, this is another way to make some money from owning a list. Be sure to check out all the products and ads you are sending your list, you don't want to shove any old product at them, as they will not be best pleased.

    Hope this helps,

    Jack.
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  • Profile picture of the author celente
    lol this is a classic.

    It sounds like you are giving yourself more reasons on why u should not take action. LOL.

    Well All I can say is listbuilding changed my life and took my business from a hobby to the real deal so i could quit my job. So yes, they are stupid do not do them.
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    • Profile picture of the author Steve McBride
      Originally Posted by celente View Post

      lol this is a classic.

      It sounds like you are giving yourself more reasons on why u should not take action. LOL.

      Well All I can say is listbuilding changed my life and took my business from a hobby to the real deal so i could quit my job. So yes, they are stupid do not do them.
      This is exactly what I was thinking when I first read it.

      To the OP, honestly it's probably just best to just start trying it, figuring out what works and what doesn't. You'll learn much faster.

      There is no need for hypothetical marketing when you're really marketing.
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  • Profile picture of the author jburke81
    You can continue to promote and sell to that list as long as they stay on it. People buy from those they know, like and trust. Build a relationship with that list and they will continue to buy from you from here on out. If you are not building a list you are throwing away your marketing dollars.

    Hope this helps.
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  • Profile picture of the author jbsmith
    What works best is when you are relevant and useful to your subscribers. Relevant means that you offer them solutions to problems they have and useful means that you can bring something EXTRA to the information they get. For example, if you have a subscriber list of people who want to lose weight, you could review the top 3 courses and compare them saving your subscribers time by only having to pick and buy the course that they want. Or, you could present your case study of how one of those products worked in actual practical experience - prividing insights that they would not have otherwise gotten.

    Jeff
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  • Profile picture of the author Randall Magwood
    Originally Posted by ckbank View Post

    what other advantages are there to running campaigns with products you have created?
    Increased brand awareness in the marketplace, perception of an expert, invitations to joint ventures, webinars, and even paid seminars... plus getting more affiliates to promote your well-known product.
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    ==>> Free book reveals make money with affiliate marketing
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  • Profile picture of the author LunarSky
    Originally Posted by ckbank View Post

    Bear with me. We all know, if done properly, a person can make good money with opt-in lists. We collect highly targeted emails and at the end, create campaigns. With that in mind, except higher profit margins and gained reputation in particular niche, what other advantages are there to running campaigns with products you have created?
    so many advantages, and residual ones at that, there is creating a name for yourself, then there is going viral with awesome original ideas or content or new and super useful original spins on existing content, hands down, maybe no go viral, but appreciated and talked about, great constructive publicity, Definitely
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  • Profile picture of the author Big Al
    I believe it is better to promote your own products because when someone joins your list they join to hear and learn from YOU. So I personally believe it's easier to sell your own products.

    A downside to selling other people's products is that you can start to dilute your list. Imagine the person who is only on one list (ie. yours) and you send them to an affiliate offer they buy... not they are on two and you're starting to compete for space within their inbox.
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    • Profile picture of the author ScottDudley
      Originally Posted by Big Al View Post

      I believe it is better to promote your own products because when someone joins your list they join to hear and learn from YOU. So I personally believe it's easier to sell your own products.

      A downside to selling other people's products is that you can start to dilute your list. Imagine the person who is only on one list (ie. yours) and you send them to an affiliate offer they buy... not they are on two and you're starting to compete for space within their inbox.
      Yes thats what I always thought as well. Some people promote 3 or 4 affiliate programs a week and over time they would just be creating massive competition for themselves.
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      Scott Dudley is a direct response Copywriter from Perth, Australia, who also specializes in writing sales letters and emails for his clients. You can see samples of his portfolio at http://scottdudley.net/blog/portfolio/ or contact him on Skype by adding the username: Scott_Dudley

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  • Profile picture of the author shawoon98
    A list is a permanent set of traffic. You may lose search engine ranking, it may take time to find affiliates for a new campaign, but your list will remain with you till you can mantain a relationship with them.

    Now the biggest question that most people won't answer you. And that is "how to maintain a good relationship with your subscribers?". Well, perhaps it depends on which niche the list was built from, The mentality of the list owner or the real needs of the subscribers. To find a good answer I sometimes subscribe to list of people and look at their emails. To be honest very few of them are really worth reading.

    My suggestion, not only build a list, email, spam and expect million dollars overnight but also build relationship and trust in your subscribers. You become their guardian today, tomorrow they'll guard your income.

    Thanks to people like Rachel Rofe, E Brian Rose, Frank Kern, Stephen Pierce to help me realize this.
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  • Profile picture of the author centerforkaziboralimited
    Actually list building is a factor in attracting the traffic to your site. This traffic is very vital in event of you having to promote another persons product or even yours. As a matter of fact list building is bound to bring on a long-term business.
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  • Profile picture of the author owenlee
    the advantages is that you have your own asset and you can always promote any products you want to make a profit. the products could be yours or others..
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  • Profile picture of the author TopKat22
    I have promoted mostly affiliate products to my lists and only created one product myself so far.

    I have found that I get into niches where I feel there is a need for some additional direction.

    I have found a lot of very valuable low cost or no cost solutions to common problems in those areas and built a list to inform people and direct them to these things that they may not otherwise easily find.

    The value added I give is directing and explaining these things.
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    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author vivi62
    I would read a good list building book,maybe something from Dan kennedy as list building also has a lot to do with psychology and how to use it.
    Regards
    vivi62
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    • Profile picture of the author TopKat22
      Originally Posted by vivi62 View Post

      I would read a good list building book,maybe something from Dan kennedy as list building also has a lot to do with psychology and how to use it.
      Regards
      vivi62
      Good idea.

      However, I would tell someone to get the basics and just start doing it.

      As many successful people will tell you, here and in other fields, you learn far more by doing it.

      Do it. Learn a bit. Tweak. Learn more and make it better. Tweak.

      I am constantly learning and tweaking what I already have up but the main thing is to DO IT!
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      44 days in and we broke the $10K a month recurring bench mark.

      Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author Mark72
    List building is essential if you're selling digital products because people need to be put through an affective pre-selling sequence designed to build some trust and rapport before they are ready to buy.

    Direct linking to a sales page from a website will get 1 sale in 1000 if you're lucky.
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