How do I most Effectively Change Established Un-optimized URL's to Optimized URLs?
So obviously this is a SEO question. I'm wanting to change unoptmized urls (that were set up 4 or 5 years ago on a domain) and optimize them on a very established site.
So two questions:
1) How do I do this most effectively without the losing SEO benefit?
2) How do I do it exactly! I don't have wordpress rather a yahoo store site so how do I do it?
I've heard about 301 redirects but I just want to confirm this.
When I say established it's got 5 years domain authority and is ranking for the 20 keywords (relating to the urls) anywhere from:
- First Page (maybe 25%)
- Second to third Page (maybe 50%)
- Not in top 100 (remaining 25%)
Look forward to hearing your thoughts!
Thanks!
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