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#1 |
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HyperActive Warrior
Join Date: Jan 2008
Location: , , .
Posts: 476
Thanks: 20
Thanked 11 Times in 10 Posts
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I have a quick question. This question is for those who have a membership site and have tested this strategy.
When creating a membership site, is it better to have a single option for the paid portion of the membership site or have multiple paid levels? What I mean by that is the following membership site structure: Free portion: Free trial membership- let's say for 7 or 30 days (depends on testing and would love to hear your comments on that) Paid portion: Which is better?: Single paid membership level or Multiple levels: silver level Gold Level Platinum level Thanks guys, Peter |
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#2 |
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Local Biz Promotion Czar
Join Date: Dec 2006
Location: Scranton, PA, USA.
Posts: 3,253
Thanks: 57
Thanked 118 Times in 57 Posts
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There's another model you can consider -- a free membership without a time limit, then upsells to more and more targeted information and support. Rather than limiting the time someone can view basic content for free, keep 'em coming back for more until they're sold on your upsells.
You can use a discussion forum for the free membership. Other members can deliver content that you don't have to supply. |
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"The will to prepare to win is more important than the will to win." -- Coach Vince Lombardi
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#3 |
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Banned
Join Date: Aug 2008
Location: UK
Posts: 427
Thanks: 14
Thanked 1 Time in 1 Post
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Hi,
To earn more revenue you can do free trials too for the paid memberships services & features they would recieve from this package. You could also allow them to upgrade from free to the paid memberships, you could also have a period of 7 days free then pay half price for the next period...& so on. but they really do work. |
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#4 |
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HyperActive Warrior
Join Date: Jan 2008
Location: , , .
Posts: 476
Thanks: 20
Thanked 11 Times in 10 Posts
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Those are some great ideas. Thanks Vince and Tuzic.
I think a lot of it depends on the type of membership site as well, don't you think? I'm looking at moer of a high end membership site. I guess it will all come down to testing. Peter |
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#5 |
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Active Warrior
Join Date: Aug 2008
Location: , , United Kingdom.
Posts: 59
Thanks: 0
Thanked 1 Time in 1 Post
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Yes, the type of niche certainly plays a role in determining the type of memberships you should offer.
Personally, I use free & premium levels and that works pretty well. It's also good for recruiting affiliates, because you can let affiliates give away free memberships and get paid for anyone that upgrades to paid. __________________ Get A Free Resell Rights & IM Membership Here OR Go Premium Here |
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#6 |
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Warrior Member
Join Date: Feb 2008
Location: Meridian, ID
Posts: 25
Thanks: 0
Thanked 0 Times in 0 Posts
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People love options of course
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#7 |
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The Niche Blogger
Join Date: May 2007
Location: California, USA.
Posts: 1,227
Thanks: 11
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I would say, try and have at least 2 different options. People like to choose what they are getting. Maybe some don't need all the bells and whistles, let them pay less. Let the people who want more have a higher end option.
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#8 |
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Senior Warrior Member
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Just because people love options doesn't mean it will convert well. You have to think about what will convert the best.
If you are doing a video site, you can go 2 routes. Free trial for 7 days with unlimited access to content. Or you can do free memberships with the entry level videos, leaving the core content on the backend of the offer. |
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#9 |
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HyperActive Warrior
Join Date: Jul 2007
Location: Osaka, Japan.
Posts: 358
Thanks: 2
Thanked 13 Times in 11 Posts
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I think three at most is the best, and if theres one you think is best- you should say it.
Silver Gold Platinum- Best Value! I like monthly vs yearly payment options too, a good % will take the yearly if you give em a good deal. Monthly $29.95 Yearly $297.95 (Over 20% off!!) Haven't tested that vs get extra months free, but should David |
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The Nuts and Bolts of Starting-Up and Running a Successful Membership Site
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#10 |
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Advanced Warrior
Join Date: Mar 2007
Posts: 515
Thanks: 0
Thanked 18 Times in 18 Posts
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Yeah, like David said don't underestimate the power of that yearly option with the discount. It's pretty cool when you get people to commit to that, you know they'll be around for a while
![]() also, you might want to consider the advantage of having an initial surge of people to fill in your membership site initially. If you have a private forum and whatnot, and very few members, it can get pretty lonely in there, and it can lead people to leave. Matt |
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#11 |
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HyperActive Warrior
Join Date: Aug 2008
Posts: 129
Thanks: 0
Thanked 1 Time in 1 Post
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I am actually going to come at your question from a completely different direction.....
Consider two things: 1. You will spend 20% of your time/effort implementing 80% of the features you want on your website. Its the last part that is the hardest 2. You NEVER really know what people want. You think you might be absolutely certain, but then split testing and feedback upends your assumptions So the answer to your question is "do whatever your chosen membership solution can do reliably and easily". Its more important to launch than to get everything perfect. An online business is an organic thing and needs to evolve. Get started, and throw stuff at the wall over time and see what sticks. Your customers will tell YOU want they want, not the other way around. |
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#12 | |
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HyperActive Warrior
Join Date: Jan 2008
Location: , , .
Posts: 476
Thanks: 20
Thanked 11 Times in 10 Posts
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Quote:
Peter | |
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#13 | |
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HyperActive Warrior
Join Date: Jan 2008
Location: , , .
Posts: 476
Thanks: 20
Thanked 11 Times in 10 Posts
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Quote:
Peter | |
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#14 |
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Warrior Member
Join Date: Aug 2008
Posts: 8
Thanks: 0
Thanked 0 Times in 0 Posts
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There is another advantage of having a multi-tier level membership site, with the first being free: List building. To get the free level, they have to give their email address and perhaps get a bonus ebook, video or report. Now you have them to market to regardless of them buying into the premium level or can help to induce them to buy the premium level.
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#15 | |
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Senior Warrior Member
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#16 |
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Business Note Buyer
Join Date: Mar 2003
Location: Altoona, PA
Posts: 426
Thanks: 21
Thanked 7 Times in 7 Posts
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There is no ONE BEST answer. Everything will depend on the type of membership site you are starting.
Some membership sites are pay once for lifetime access (say a private forum). Others require yearly memberships and you pay one price at the beginning. Then there are all different types of hybrid membership sites where there are levels and different options a member can pick and choose. Another option is to require a registration fee of say $47 and then a lower monthly fee. If the person leaves they have to pay another registration fee to get back in. This really helps retain members. Good luck! Rhonda |
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