Should I offer a $1 Trial? No Trial? Opinions Appreciated :-)

Your poll is missing another option (and the correct option
too)...

Split-test YOUR traffic to YOUR offers (Offer A = $1 Trial,
Offer B = No Trial).

Then count the total dollars returned by each route.

You'll get the right answer every time.

(If it's a Forex audience, they'll be better able to tell you
the right answer - by their response, rather than going
with guesses on a forum of Internet Marketers).

Dedicated to mutual success,

Shaun

Yea this is the key. If I pay $1, I will need to feel that once I'm there I am going to be happy paying $97 a month for it. So you will have to deliver big time.

How are your conversions? From visitor to trial and from trial to full subscription? How is the retention vs. the straight sale?

Is 7 days long enough for people taking the trial to prove the worth of the service to themselves? Would another time period be better (10 days, 30 days, 2 weeks)?

I think your testing will answer a lot of these questions, along with giving you ideas for more tests.

The bottom line, though, is which combination of offers puts the biggest number on your bottom line. Not which option 'wins' in a poll on an IM forum.

From that then all you need to do is test those sales against leading in with a trial. Since you back your product so strongly (which is great) then even look at a free trial to get more people giving it a shot. Your conversion rate to paying customer may drop but total sales may rise also.

Michael, if you are getting 100% conversion on a 7-day trial, your only worry is how to get more people on that trial. That usually means testing new traffic sources, especially paid ones.

If you have 100% conversion, then I wouldn't change anything.

If it ain't broke, don't fix it!!!

So, that leads me to this question, if it is converting at 100% what in the world is making you question it???

Trials are a good way to get people into your funnel.

However, the problem with $1 trials is that it gives people the opportunity to check your content out and not pay the rest at a later time.

Not all people are like that but you'll be surprised at how many people are.

Especially if your selling something like an Ebook.

If you have a membership site on the other hand that drip feeds information over a period of time, that would probably be a good way to include a dollar trial.

People can try your product out with limited access.

That's a strategy that works great.

TopKat22 - Forex is volatile and risky...if you do not know how to do it. Here is the reality...90% of all traders fail. Because most people hear stories about how much money they can make trading they get the "bug", watch a few videos on YouTube, make a few trades, make some money and then get slaughtered a few days later. That is called gambling and it is EXACTLY why most traders fail.

But that is now how we trade. Trading is simply a "calculated" risk based on past and current events (market fundamentals), traders opinions (sentiment) and past technicals. It is actually very easy. Trust me. I have made the mistakes myself. Lost $100,000 7 years ago in 1 day because I over leveraged my account.

You want to leverage no more than 2% of your account balance on any 1 given trade. This is the #1 concern...property equity, risk, and trade management. You do this and know how to choose the correct entry and exit points and you are set.

We are up 869 pips for the month...for all of you not sure what that means? 16 profitable trades, 2 losing trades. Honestly, there is no service out there like ours. We have traders that have been trading for 10+ years telling us that there is no service out there like it.

You should FX another chance and work with a team who can help you get there.

Michael

Got you PM and thanks. I looked at the site after I replied to the PM.

Your PIPS for 2011 look very impressive, I must say. Assuming you had no large losses or had to ride a real low down trend in a trade, someone could've made millions off your alerts.

Thanks