Deep Social Integration - Why do such few marketing sites do it??

Michael,
I have a few sites that I have the ability to add facebook login / account creation but I opt-out of using it. It could just be my preference but I feel if the user takes the time to actually register then they will end up being more of a community member.

This is a personal feeling and not fact so please do not take that as fact. I realize that it would be easy for others to join through just clicking a "login with facebook" button but I also realize your business should not rely upon 3rd party sites.

What happens when facebook goes out of business ? What happens with these accounts because they are not registered in your system, they are connected by a 3rd party. I personally would never build my business to rely upon 3rd parties because there are far too many factors involved that could effect my business by doing so.

If you're building your business based on the possibility of facebook going out of business, you might be taking risk management an inch too far

Joking aside, I completely agree with not creating any dependency on 3rd parties - and I don't see a need. Even if facebook were to go out of business, well, there's 19 options left

While I agree with asking for some skin to become a member, we achieve the same by asking for added permissions and/or a like action - achieving the same goal, while we get so much MORE - such as immediate referral traffic in case of like action, being able to publish updates/special offers etc to our members fb walls (if that's the permission we ask), exposing our message in all their friend's feed and get not just name and email, but an enormous amount of data about our user that you can use for an endless amount of powerful things for your business - like populating much more meaningful member profiles, customizing any promotions to go out to only members likely to be interested it in it, customizing our members experience of our site and much more...

It really is quite amazing what is starting to become possible...especially since facebook, over the last year or so, started shifting much of their strategy toward facilitating deep integration for websites. I'm sure there's much more to come in the near future and we're planning to stay at the cutting edge of it...

Obviously there will always be a (substantial) part of visitors who prefer the regular signup (much also depending on the types of permission you ask for social login) - and they can. But a recent study has shown that over 70% of US user prefer social login over having to create yet another new account. The study only had 600 participants and I did not check into the specifics of the study to see if there was a bias, so it's nothing definite, but meaningful and tells us that a significant portion prefers it - and likely another meaningful percentage can be incentivized to either do it from the start, or connect their account with one or more social accounts at some point later...

A lot of people still think building back links is more important, it'll probably take a massive Google update trashing their site to wake them up

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Hi,

Whilst most of the sites we see out there would tell you they can integrate with any social media sites, I think WF should be kept this way (at least for now).

With WF, you are dealing with people who have the same mind set == Internet marketing and if they "like" what you've said or commented, they will definitely show it with the number of followings....


Just my thought...

Mary

Mary, your response sounds like you think I was asking why WF is not integrated with social networks - I meant to ask why such few marketing sites I see developed from members of this community/ in online direct response marketing do it...

Wow, this is an amazingly good point, I don't know why more people don't do this. Keep us posted as to how the results turn out, I'm interested to know.

Sure Sara, happy to do that

Hey Michael, you make some really great points!

I think people actually would create a much deeper integration IF
it was easier to setup. The "retweet", "like", and "share" buttons
are plug-and-play - so they've had a much higher adoption.

If it we're that easy to create deep integration across the board - I think
a lot more website owners would do it.

I'd love to hear more about how you go about integrating everything from
a tech perspective

Cheers,

Kim