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Article Services Advice

by PureInk
10 replies
I'm looking for a little advice.

I run a copywriting company and I'm currently looking into developing a monthly service for clients. I was thinking of creating a monthly package where clients would receive two very high quality, well researched articles with plenty of links, quotes, statistics and references in them.

My questions are - how much would a company expect to pay for this kind of article package (say each article is 1000 words long) and is there a market for it? I can see these longer, well researched articles being good for SEO as they should generate links and also good for generating brand awareness via social media. My reservation is that would people be willing to pay more for these high quality articles or are people still opting for $2 - $5 type articles?
#advice #article #services
  • Profile picture of the author Backlinks Guru
    Well it really depends mate. Most of the serious internet marketers prefer to buy a high quality article rather than a cheap and crap one.

    Ironically, there are also cheap articles which are high quality.


    Dave
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  • Profile picture of the author TheZafraGroup
    It really depends. I know people who buy high ranking seo optimized articles for like as high as $20 but it's a guarantee to be in page 1 top 3 results. Others sell at $1.article. It is cheaper and more practical to buy articles in bulk though like lets say buy 20 articles for $30 or something like that. Try doing some research to compare prices in freelancing sites.
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  • Profile picture of the author PureInk
    What we're trying to do is create articles which people will want to read rather than creating lots of low quality, generic articles. From the way Google is going I believe (and have read) that low quality bulk articles won't cut it anymore for SEO in the long term.

    I've asked some of our current clients and the general response is that they see the value in high quality articles but aren't prepared to pay the higher prices :-(
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    • Profile picture of the author Danielle Lynn
      Originally Posted by PureInk View Post

      What we're trying to do is create articles which people will want to read rather than creating lots of low quality, generic articles. From the way Google is going I believe (and have read) that low quality bulk articles won't cut it anymore for SEO in the long term.

      I've asked some of our current clients and the general response is that they see the value in high quality articles but aren't prepared to pay the higher prices :-(
      Of course they're not prepared to pay more, these people are not your 'target clients' for quality articles.

      Don't be put off by people who say "no one would pay that." If you target only starting out marketers or curious entrepreneurs, keep in mind that they have much tighter budgets.

      They're more likely to bargain, they're critical, and they have doubts of what your $50+ article could do for them that a $3-$5 article couldn't.

      Now, there's thriving small to mid sized businesses that have very healthy profits and wouldn't think twice about spending several hundred on an article or white paper that would make their business look good.

      Just keep that in mind when you ask around on here.

      Listen to what people have to say, but remember that there's a bigger business world out there with many fantastic opportunities for those who know where to look.
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  • Profile picture of the author solado
    It depends on your target.

    I charge $0.89 per 100 words because my market is niche site creators and Amazon review articles, as such these people don’t want to spend excessive amounts of money.

    Where as if you target the bigger players such as SEO, Product sellers, Ebook creators and professional bloggers these are much higher paying games.
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  • Profile picture of the author Pyramid Linkers
    There is absolutely a market for it. The question is, how will reach this market? I've charged companies upwards of $50 dollars for a single page of quality content on more than a few occasions so it depends on your platform and how you plan to reach your market. When you reach your audience, what is your unique value proposition? What sets you apart from other services? How can you differentiate yourself?
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  • Profile picture of the author John Coutts
    Originally Posted by PureInk View Post

    I'm looking for a little advice.

    I run a copywriting company and I'm currently looking into developing a monthly service for clients. I was thinking of creating a monthly package where clients would receive two very high quality, well researched articles with plenty of links, quotes, statistics and references in them.

    My questions are - how much would a company expect to pay for this kind of article package (say each article is 1000 words long) and is there a market for it? I can see these longer, well researched articles being good for SEO as they should generate links and also good for generating brand awareness via social media. My reservation is that would people be willing to pay more for these high quality articles or are people still opting for $2 - $5 type articles?
    Yes, there is definitely a market for it, and the right people will pay well for the kind of quality articles you describe.

    It's a completely different market from the $2 to $5 one. You will be appreciated. You will never hear "Copyscape" being mentioned. Your clients won't complain about every little thing. They will not demand revisions. They will pay promptly without question, and a lot more of the things that are good for serious freelance content writers.

    You may wish to consider offering such a service to serious marketers who syndicate articles in the true article marketing style (not through article directories, but through authority sites, blogs, etc).

    Commercial writing is another field where good writing - seriously good writing - is valued highly, and paid accordingly. Don't just think articles. Think of all kinds of writing that a business might need. If you can do it, they will pay for it.

    John.
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  • Profile picture of the author Greg Jeffries
    Here are two good sites I've used to write articles for me:

    NoDoubtMarketing.com
    99centarticles.com
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  • Profile picture of the author John Coutts
    Originally Posted by PureInk View Post

    My questions are - how much would a company expect to pay for this kind of article package (say each article is 1000 words long)
    I realize I didn't actually answer your questions in my earlier post.

    Expect to get at least $100 per 1,000 word plus, article of the type you outline. I'd say more like $200, actually.

    Originally Posted by PureInk View Post

    ... and is there a market for it?
    Yes, definitely. You may have to dig a little deeper to find the market, than if you were selling $5 "articles," but it's definitely there.

    Originally Posted by PureInk View Post

    I can see these longer, well researched articles being good for SEO as they should generate links and also good for generating brand awareness via social media.
    They are actually better for people. There are people who want to read good, well researched and entertaining articles. Forget about SEO, and let that follow naturally; think more of people.

    Originally Posted by PureInk View Post

    My reservation is that would people be willing to pay more for these high quality articles or are people still opting for $2 - $5 type articles?
    They are completely different markets, and therefore a completely different set of sellers and buyers.

    People bottom-feeding on $2 "articles" won't care (or believe) that there are $100 articles available, and the people who actually value reading something well written certainly don't care that there are $2 conglomerations of text pawned off as articles.

    John.
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  • Profile picture of the author PureInk
    Thanks for your input everyone, I think I need to redefine our target audience and find the businesses who see value in high quality articles
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