What do you consider a "good" CTR on a Clicksor campaign?
Hi --
For a few weeks now I've been running a text ad campaign on Clicksor, with the main objective to stuff my site with cheap traffic.
After 2 and 3 weeks I did an optimization round in which I excluded a bunch of sites and targeted a few others, mainly judging on their CTR while keeping and eye on the absolute volume of impressions.
Before optimizing I had a CTR of about .05 to .07%. For the last week I've had anything from .14% to .31%.
Now my question to you warriors with experience on this platform; is that "good" or "average" or "mediocre" or what is it? I have absolutely nothing to benchmark it against except CTRs for other platforms.
Much obliged,
Thomas
For a few weeks now I've been running a text ad campaign on Clicksor, with the main objective to stuff my site with cheap traffic.
After 2 and 3 weeks I did an optimization round in which I excluded a bunch of sites and targeted a few others, mainly judging on their CTR while keeping and eye on the absolute volume of impressions.
Before optimizing I had a CTR of about .05 to .07%. For the last week I've had anything from .14% to .31%.
Now my question to you warriors with experience on this platform; is that "good" or "average" or "mediocre" or what is it? I have absolutely nothing to benchmark it against except CTRs for other platforms.
Much obliged,
Thomas
-
michaelcorvin -
Thanks - 1 reply
{{ DiscussionBoard.errors[5844241].message }}-
SEMScum -
Thanks
{{ DiscussionBoard.errors[5846235].message }} -
-