"Oops I forgot the link"

The first time I saw people making excuses to mail me promotional stuff twice in one day I appreciated the attempt.

"Woops how silly am I - I forgot to send you the link in my last email. Here it is."

"Oh dear I'm not sure what's going on with my mailer so I'm sending you a second email today."

But now every single list I'm on seems to be doing it.

Here's the thing - and I'm sure I'm not alone in this.

Regardless of what you did to get me on your list in the first place if you're lying to me then you lose your credibility. I don't even take the time to leave your list, I just filter you to the spam box.

And yes, I'm sure a small percentage do actually make a mistake and forget to put in the link but I'll happily take some collateral damage if it'll mean I don't have to read an email of someone lying to me trying to sell me on something.

And the worst part is you really should assume I've seen it before in nearly every other list by now - yet you still do it.

I'm not asking for daily free content. The Fast Attack guy (I can't remember his name) even sends daily promotional stuff and I can't remember ever once seeing any content. And that didn't really bother me so much.

But as soon as you lie about your reason for emailing me I have reason to doubt anything else you say on a sales page.

I actually realize I have no point here. I've just seen at least three of these emails today alone and needed a rant.