3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Webinar Replays vs Video Sales Letter - Conversion Rate

by cashins
2 replies
I'm about to release a product to the soccer market with a price tag of $497-$997. It's a training program about "how to achieve x results within x days, guaranteed."


I want the webinar or the video sales letter to be the first asset in my funnel, other than the squeeze page perhaps. I don't think I want to set up an automated webinar sequence. If I do, I want the prospect to know it's a replay.

But if a webinar usually converts between 10-30%, how about a webinar replay where the prospect knows that it's not live?

And if the video sales letter (aprox 25 min) often converts 6-8%... will it beat up the webinar replay?

I know there's not an objective answer to this, but what do you think?
#conversion #letter #rate #replays #sales #video #webinar
  • Profile picture of the author PaulyC
    Hey cashins,

    I haven't run this model before, but I have spoken with a few people who use the webinars as the opt-in gift and then transition into a sales process near the end of the webinar, and have had some pretty outstanding results - in the range of 20% and above right away.

    It probably has a lot to do with the value in the webinar and the offer, but from what I've been told these webinars are excellent in converting leads into buyers immediately.

    You don't necessarily have to setup any further webinar sequence, but a few follow-ups if they don't decide to buy on the first visit (which most won't anyway).

    And I don't think it's a big deal to tell the potential customer that if they opt-in they'll be listening in, or watching, a replay of the webinar held on (insert date here). I think as long as they know the value they'll get they probably won't care if it's live or not.

    Hope that gives you some insight - like I said this is what I've discussed with some friends.

    Best of luck!

    Paul
    {{ DiscussionBoard.errors[5559144].message }}
    • Profile picture of the author cashins
      Originally Posted by PaulyC View Post

      Hey cashins,

      I haven't run this model before, but I have spoken with a few people who use the webinars as the opt-in gift and then transition into a sales process near the end of the webinar, and have had some pretty outstanding results - in the range of 20% and above right away.

      It probably has a lot to do with the value in the webinar and the offer, but from what I've been told these webinars are excellent in converting leads into buyers immediately.

      You don't necessarily have to setup any further webinar sequence, but a few follow-ups if they don't decide to buy on the first visit (which most won't anyway).

      And I don't think it's a big deal to tell the potential customer that if they opt-in they'll be listening in, or watching, a replay of the webinar held on (insert date here). I think as long as they know the value they'll get they probably won't care if it's live or not.

      Hope that gives you some insight - like I said this is what I've discussed with some friends.

      Best of luck!

      Paul
      Thanks for your good insights PaulyC!

      Regarding the people you know who were successful with this model, do you mean they got 20%+ conversion rate with webinar replays, and that the customers knew that the webinar wasn't live?

      Thanks!
      Signature


      {{ DiscussionBoard.errors[5560161].message }}

Trending Topics