Denny's Home Run Super Bowl Ad.
Sure enough when Tuesday came, people were lining up to get their free Grand Slam breakfast. At some stores people were lining up around the block while other stores was so busy that they had to give people a coupon to come in on a different day.
Sure it cost Denny's quite a bit to give away a free Grand Slam but not everybody that went had a Grand Slam, also most people had a coffee or soft drinks with their meal. Denny's will also benefit in the long run by bringing in customers that hasn't been in, in a long time.
While all the other businesses spent their 1.2 million dolar ad trying to sell us something, Denny's used that money to give us something for free and guess who's ad was the most effective?
Just thought I'd share a good marketing lesson about the importance to provide value first then take the profits.
Cheers
I'll teach you how to make money like a Mamba.
Sign up for the free money mambas newsletter!
I'll teach you how to make money like a Mamba.
Sign up for the free money mambas newsletter!
VideoProducerOnline.com - Concept to Completion Website Video Marketing Funnels