how do you seperate the buyers from the prospects

tommygadget

15 years ago

By asking them to BUY SOMETHING. If they don't, they are not desperate enough.

TomG.

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trafficwave

15 years ago

Since you say you have a list, you can manage the list any way you like.

The most common approach is to have buyers subscribe to your customer list (or add them to the customer list when they purchase) and then remove them from the prospect list.

Hopefully, you are using an AutoResponder service to manage your lists. Contact your AutoResponder company and ask for their input on the best way to handle this with their system.

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artwebster

15 years ago

Unless your list is huge, why would you want to treat prospects differently to buyers? After all, a prospect is only someone who hasn't bought yet.

Another view to take on this is, if you are going to treat your buyers as open wallets, they might very quickly close!

Since it costs nothing to send your emails to all members of your list, why would you do something to prevent yourself converting your prospects?

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trafficwave

15 years ago

Originally Posted by artwebster

Unless your list is huge, why would you want to treat prospects differently to buyers? After all, a prospect is only someone who hasn't bought yet.

Another view to take on this is, if you are going to treat your buyers as open wallets, they might very quickly close!

Since it costs nothing to send your emails to all members of your list, why would you do something to prevent yourself converting your prospects?

There are many reasons to segment your list in this manner.

Customers can be sent back-end offers.

Customers can be sent training information.

Customers can be sent updates and notifications regarding their previous purchase.

Customers can be upsold on advanced or additional features.

It wouldn't make sense to send that sort of offer to a Prospect list.

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ponty 15 years ago

Excellent advice man, that is the exact reason why I need to do this.

Thanks Mate
Logan
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NewbiesDiary

15 years ago

Originally Posted by artwebster

Unless your list is huge, why would you want to treat prospects differently to buyers? After all, a prospect is only someone who hasn't bought yet.

Another view to take on this is, if you are going to treat your buyers as open wallets, they might very quickly close!

Since it costs nothing to send your emails to all members of your list, why would you do something to prevent yourself converting your prospects?

I get really annoyed if I've bought a product, I'm on the sellers list, yet I still get emails promoting the product - even though I've already bought it.

As a customer I'd like to get 'customer only' updates, promotions, specials, bonuses etc.

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artwebster

15 years ago

There are many reasons to segment your list in this manner.

Customers can be sent back-end offers.... A prospect might have already bought the front end offer elsewhere or might be interested in the back-end offer

Customers can be sent training information.... and this, of course, has no chance of converting your prospects

Customers can be sent updates and notifications regarding their previous purchase.... I suppose there isn't a hope in hell that seeing an update or special notification wouldn't stir a little interest in the prospect.

Customers can be upsold on advanced or additional features.... Once again, it is out of the question that a prospect, seeing advanced features will be tempted to re-evaluate his decision not to buy,

It wouldn't make sense to send that sort of offer to a Prospect list.... I can see that the value of a prospect is really appreciated.

As I said, a prospect is someone who has not bought yet but is still on your list. If they are still reading your mails I suppose there is no possibility that they like what they read and are simply waiting for the right buying trigger to come along?

If you have an enormous list I can see the sense in what you are saying but if it is only an average list, why not expose yourself to the danger of a sale?

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Build it, make money, then build some more
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trafficwave

15 years ago

Originally Posted by artwebster

As I said, a prospect is someone who has not bought yet but is still on your list. If they are still reading your mails I suppose there is no possibility that they like what they read and are simply waiting for the right buying trigger to come along?

If you have an enormous list I can see the sense in what you are saying but if it is only an average list, why not expose yourself to the danger of a sale?

Somewhere along the line, you seem to have taken the position that by segmenting a list, we are assigning value to one or the other or that we are no longer interested in selling to our prospect lists.

This is incorrect.

But it absolutely does change the dynamic of the relationship, the level of interaction, and the type of communication they receive from us.

I continue to communicate with and market to both lists. My goal is always to turn prospects in to customers and customers in to satisfied repeat customers.

By managing them in separate lists, I can communicate with them in a manner that is more appropriate for the relationship I have with them.

A prospect is still trying to decide if they want to do business with me.

A customer has done business with me.

I still want to do business with them both.

I'll risk "the danger of making a sale" as you call it any time.

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Mr_Julian_S

15 years ago

Having a better understanding of buying stages, and what you need to help the prospect appreciate during each stage, can help you pull more business to your practice.

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waken

15 years ago

It's a lot easier if you're doing it with your own product. All you need to do is to divert your customers (buyers) to an opt in before they download their purchase. There's a function within most autoresponder to choose to "remove subscriber from A list when they opt in B list"

The B list is your new buyers list.

Cheers!
Waken

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artwebster

15 years ago

Hi, trafficwave,

Your point is well made - thanks for a little more education.

Thanks
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You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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trafficwave 15 years ago

Originally Posted by artwebster

Hi, trafficwave,

Your point is well made - thanks for a little more education.

No problem at all. I'm glad I could help.

For me, it's never about finding someone to stop marketing to. I'm RELENTLESS! If they get on my list, they are going to hear from me.

I just send different types of content and messages depending on what list they are on.

I'm reminded of a seminar I went to years ago where the presenter asked, "Why would someone go online and buy __________________?"

The room gave their best guesses and they ranged from funny to ridiculous to WAY too much thinking.

The presenter finally said, "Stop! You're thinking too hard! The answer to the question is:

"WHO CARES!?!? DID THE CHECK CLEAR?!?!?"

I've always kept that in the back of my mind. and I don't stop selling ... EVER. When someone unsubscribes from my lists, THEN they stop hearing from me.

But then they'll probably run in to one of my ads again online!
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how do you seperate the buyers from the prospects

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